Module 6: Digital Marketing: DESIGN Your Brand & DRAW In Your Audience
About this Lesson
This workshop is designed to teach best practices and innovative approaches for individual artists to enhance their authentic digital presence, grow their audiences, and succeed in a 21st-century landscape. Takeaways include composing a visual identity for owned media, differentiating strategy and content on social media platforms, and delighting with your audience with effective email marketing.
Learning Objectives:
- Learn best practices for creating video on social media.
- Post and repurpose media content on various social media and other digital platforms
- Build effective email campaign with best practices
To complete this module, watch the video and submit the quiz.
Ceylon Mitchell
Founder & Co-Owner
M3 Mitchell Media & Marketing, LLC
Ceylon Mitchell II is a contemporary classical flutist, educator, and entrepreneur on a mission to celebrate Black and Latinx voices in classical music. Originally from Anchorage, Alaska, he now resides in the Washington D.C. metropolitan area. Ceylon is currently a Doctor of Musical Arts (DMA) student at the University of Maryland in Flute Performance where he also received a Graduate Certificate in Multimedia Journalism. Recent achievements include the Strathmore Artist in Residence Class of 2021, a Prince George’s County Forty UNDER 40 Award in Arts & Humanities, and a 2021 Prince George’s Arts and Humanities Council Artist Fellowship Grant.
Ceylon supports performing artists, arts organizations, and beyond with personalized multimedia production and digital marketing consulting as the founder and co-owner of M3 | Mitchell Media & Marketing, LLC. Tailored services include photography, videography, and digital media marketing. M3 has served dozens of individuals, 10+ arts ensembles, and 20+ organizations of all sizes including local arts agencies, arts advocacies groups, universities, and more. Together with his wife and business partner, Ceylon seeks to equip and empower his fellow performing artists for artistic and marketing success in a 21st-century landscape. He is also an active arts advocate in the D.C. area, serving as a National Flute Association Career and Artistic Development Committee member, a Umoja Flute Institute marketing committee member, a Washington Performing Arts junior board member, a Recording Academy Washington D.C. Chapter Professional Member, and Arts Advocates Network of Maryland (AAMN) member with Maryland Citizens for the Arts. Ceylon currently resides in Prince George’s County, Maryland with his wife and two sons.
Website: http://www.ceylonmitchell.com/
Twitter: @ceylonmitchell
Instagram: @ceylonmitchell
Facebook: https://www.facebook.com/CeylonMitchell
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