Pricing Strategies to Attract Audiences and Keep Them Coming Back for More

Recorded On: 10/19/2011

We know that prices have an important influence on who buys tickets, and how often. But how can we make sure that our prices attract new audiences and keep them coming back? We'll look at the effect of introductory discounts, differentiated pricing, dynamic pricing and more to understand how to work toward pricing that works to our short- and long-term benefit.

Presenters: Kara Larson, Founder & Principal
Arts Knowledge, LLC


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Pricing Strategies
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