September Pennsylvania Statewide Training Call
Recorded On: 09/16/2021
September 16, 2021 at 3:00pm ET
The 4 Content Categories You Didn't Know Your Social Media Needed
Since the pandemic began, you don't have the same events to post about anymore and you most likely have less staff to create and schedule those posts. This can be creatively depleting and exhausting to manage. In this session with Annie Schiffmann of Downstage Media, you’ll learn the four main types of content to in order to create content that will connect with your audience no matter what is going on at your organization. And you’ll learn how to automate that content. Learn the same scrappy tactics that Annie Schiffmann has used on her clients to quadruple and quintuple their engagement on their social media posts - leading to more donations and ticket sales.
Learning Objectives:
- Learn 4 main types of content to create
- How to generate those posts in big batches
- How to automate and schedule the content
About the Pennsylvania Statewide Training Calls
These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org.
Annie Schiffmann
CEO, Founder
Downstage Media LLC
Performing arts organizations are stretched too thin when it comes to digital marketing. Their content isn't effective because they don’t have resources to spend on ads, time to learn what content works, or time to make content.
Annie Schiffmann started Downstage Media in 2017 to give scrappy, effective marketing strategies. Annie provides guidance so her clients can create inspiring content that builds audiences. Using her background in theater (Annie holds a BFA in Drama from NYU and is an award-winning improviser) she talks about marketing in a language those in the arts can understand. By seeing the value in getting their work in front of the right people on a regular basis, Downstage Media's clients have audiences that show up.
This is all part of Annie Schiffmann's secret plan to make the world better. Because she wholeheartedly believes that when people experience the performing arts on a regular basis, they become better people.
Twitter: @annieschiff
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