The Psychology of Social Media: Using Human Behavior to Drive Online Interactions

Recorded On: 07/24/2012

Nobody wants to take the last donut on the conference room table (people will go as far as to cut it in half just so they won't be the last one). The same thing happens on your Facebook page: nobody wants to be the first to comment on your recent post. We are social creatures governed by complex behavioral rules. In this webinar, arts marketing consultant and consumer psychologist Ron Evans will explore techniques to tap into everyday human behavior to help drive engagement via social media. By explaining and applying research done by social psychologists, this session will be applicable to any of your social media channels.

Presenters: Ron Evans, Principal, Groupofminds.com -- arts technology planning and audience engagement


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The Psychology of Social Media
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