About this Webinar
Optimizing your website for your customer doesn't have to mean a complete redesign. We'll take a look at data showing how people interact with websites as well as case studies of successful design to help you adjust your website for maximum usability. You'll also learn what Google Analytics data you should be looking at regularly to determine the efficacy of your website.
If you are planning to embark on a website design project, this session will give you a great place to start to build your site right from the beginning. You'll walk away with useful knowledge and concrete takeaways that you can implement right away on your website.
In this webinar, participants will learn:
- How to make your website layout more effective
- What Google Analytics data is the most important
- How to create an optimized landing page for an event
Please note that this webinar will be pre-recorded and made available on June 8th. Register now and receive an email notifying you when it is ready.
Ceci Dadisman, President, Cardinal + Company
President, Cardinal + Company
Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.
A frequent public speaker, Ceci's recent and upcoming engagements include the OPERA America Conference, National Arts Marketing Project Conference and Social Media Day South Florida in addition to many other local and regional appearances. Known for her easy going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
A chronic early-adopter, Ceci has a passion for discovering ways that technology can be used to create meaningful arts experiences. The Curated Arts Experience focuses on collecting real-world case studies about how organizations around the world are using technology to engage the participant or enrich the experience at an arts event.
She is on the National Arts Marketing Project Advisory Committee, the Palm Beach County Cultural Council Marketing Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She is the Chapter Leader of the West Palm Beach Chapter of Girl Develop It which is a nonprofit organization that teaches women how to code. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.