Young Patrons Programs in the Arts: How to Build a lot of Future Potential with a Little Bit of Resource

Includes a Live Event on 08/08/2018 at 3:00 PM (EDT)

image About this Webinar

August 8, 2018 at 3:00PM (ET)

Many arts organizations have established or are considering starting programs to engage young professionals to build a future audience and/or donor base. However, the arts administrators responsible for managing these programs often work in isolation and with little dedicated training in how to make these unique programs successful and efficient. Learn how to manage a young professionals program in concert with other job responsibilities and competing priorities, use resources effectively, and work with volunteers who contribute to the program’s success.

Learning Objectives:

  • Identify core program objectives in audience or donor development for your organization and align program features and deliverables with those objectives
  • Manage a volunteer leadership committee and co-chairs effectively
  • Balance program expenses with expected revenue and maximize use of organizational resources to keep costs down 
  • Measure success through a variety of metrics and track progress of your program over time

Christina Ritchie

Director of Individual Giving, Americans for the Arts

Christina joined Americans for the Arts in May 2014. As Director of Individual Giving, she manages the organization’s annual giving programs, including oversight of the annual fund and National Patrons Council programs as well as work on individual restricted major gifts.

Previously, Christina has held development positions at the Brookings Institution, the Metropolitan Opera, New York City Center and Washington National Opera, as well as consulting projects with the Studio Theatre and the New York Public Library. In addition to her development work, she has spent time as a fashion blogger, image consultant and costume designer.

Christina serves as president of the board of directors of Forum Theatre, and lends her time and expertise to DC Young Arts Leaders, a network of young professionals groups at arts and cultural organizations. She holds a BSFS in international economics from Georgetown University, and a certificate in image consulting from the Fashion Institute of Technology.


Live event: 08/08/2018 at 3:00 PM (EDT) You must register to access.
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