Embedding Equity in Your Marketing Strategy
Recorded On: 05/25/2021
About the Coffee Chat
May 25th at 3:00PM ET
Many organizations are currently (re)committing to becoming more equitable and inclusive organizations. Part of this important work is shifting marketing strategy to authentically engage with a variety of potential, current, and lapsed audience members. Join Brea M. Heidelberg, founder and principal of ISO Arts Consulting, LLC, as she explores how to identify and correct inequities in marketing communications within your organization.
In this coffee chat, Brea M. Heidelberg, will discuss the many ways marketing strategy can be an intentional part of organizational change efforts centered on equity. She will explore what “embedding equity” means by connecting findings from recent and relevant literature to practical steps organizations can take – sharing insights from years of helping clients commit to authentic engagement with diverse audiences. Following the discussion, participants will have the opportunity to share concerns, aspirations, and next steps for their organization.
About the Arts Marketing Coffee Chat Series
Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.
Thank you to Grapeseed Media for their support of this series.
Associate Professor and Program Director of Entertainment & Arts Management Organization
Brea M. Heidelberg is an arts management educator, consultant, and researcher focusing on the intersection of the arts and other fields of study. She joined the Entertainment & Arts Management faculty in 2017 and currently serves as Program Director. She sees arts administrators as intellectual translators and works to instill a respect for both theory and practice in her students and clients. She has served the field as Vice President of the Association of Arts Administration Educators, Co-Chair of Americans for the Arts’ Emerging Leaders Council, and on the editorial board of the American Journal of Arts Management.
Dr. Heidelberg earned her PhD in Arts Administration, Education and Policy from The Ohio State University. Her research interests include professional development issues facing arts administrators, arts advocacy rhetoric, and (inter)national cultural diplomacy. In addition to earning a MA in Arts Policy and Administration from The Ohio State University, she also earned a MS in Human Resource Development from Villanova University. Her current research interests involve the professionalization of the field of arts management, the training and development of arts managers, and management issues unique to small and midsized nonprofit arts organizations. Past projects include investigations into arts policy and advocacy rhetoric at the state and federal levels.
Dr. Heidelberg’s consulting work focuses on human resources issues in the nonprofit arts, particularly issues related to diversity, equity, and inclusion. In her consulting practice Dr. Heidelberg addresses issues such as employee recruitment and retention, organizational structuring, and succession planning. She also assists arts organizations with board development, organizational and program evaluation, and strategic planning. She enjoys bringing her work in the field back into the classroom to prepare her students to be thoughtful leaders. Dr. Heidelberg thoroughly enjoys office supplies, graphic novels, and getting back to her first love: dance.
ISO Arts Consulting: www.isoartsconsulting.com