Arts Marketing Coffee Chat Series

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*Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at artsu@artsusa.org.*

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About the Arts Marketing Coffee Chat Series

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.


Please note, this series is best suited for:

  • Marketing Directors
  • Chief Marketing Officers
  • Vice Presidents of Marketing



Coffee Chat Schedule

2021 Arts Marketing Trends to Watch

January 26, 2021 at 3:00 PM EST


Reevaluating & Redefining Success

March 23, 2021 at 3:00 PM EST


Embedding Equity in Your Marketing Strategy

May 25, 2021 at 3:00 PM EST


Maintaining & Cultivating New Audiences

July 27, 2021 at 3:00 PM EST


Research & Data: What Do You Need?

September 28, 2021 at 3:00 PM EST


Save the Date - will confirm topic at a later date

November 23, 2021 at 3:00 PM EST

Thank you to Grapeseed Media for their support of this series.

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  • 2021 Arts Marketing Trends to Watch

    Contains 2 Component(s) Recorded On: 01/26/2021

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    January 26th at 3:00PM ET


    In this coffee chat, Tom O’Connor and Rochelle Torres will unpack the opportunities, challenges, and realities facing arts marketers in 2021. They will explore a wide range of topics, from digital content and promotion of virtual offerings, to the roles arts marketers play in the systemic change needed in our time. Following their discussion, participants will move to breakout groups to discuss their goals and barriers, and discuss their best next step for meeting the moment at their organization.


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.


    Thank you to Grapeseed Media for their support of this series.

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    Tom O'Connor

    President

    Tom O’Connor Consulting Group

    TomO'Connor is a New York-based consultant and coach with experience spanningtheatre (Broadway, Off-Broadway, and regional), music, opera, dance, visualart, multi-disciplinary performing arts centers, and museums. He founded TOCGin 2015 with a focus on strategic advisory, coaching, and assessment services,as well as marketing leadership recruitment. This work has since supportedorganizations across a wide range of genres, locations, and budget categories.Beyond his marketing and audience development focus, he is also trained as asocial worker, and utilizes a consulting philosophy that is based equally inhealthy systems of human collaboration and community as it is in sound andefficacious business practice. Tom also serves on the faculty of the YaleSchool of Drama’s graduate Theater Management program.

    Rochelle Torres

    Director of Marketing, Communications & Engagement

    Signature Theatre

    Rochelle Torres is the Director of Marketing, Communications & Engagement at Signature Theatre in New York City where she leads the marketing and audience services teams, and has most recently been working on communications on anti-racism and accountability for the institution. Previously at Playwrights Horizons she helped shepherd the organization through a rebrand, build digital communication strategy, and lead audience initiatives increasing young audience engagement tenfold. She's a Filipino-American Las Vegas native and a graduate of the University of Evansville Theatre Management program.

    Jordan Sanford

    Director of Recruitment & Professional Development

    Tom O’Connor Consulting Group

    JordanSanford is an Atlanta-based recruitment professional and program manager withexperience spanning non-profit arts administration, higher educationrecruitment, outreach program development, visual arts, as well as traditionaland experimental theater. For nearly a decade Jordan has been focused onhelping emerging creatives forge paths toward successful careers. His mostrecent position was Director of Artistic Advancement at The Art Effect, ayouth-serving Non-Profit Arts & Media Education organization in New York’sHudson Valley. There he managed the marketing and implementation of year-roundvisual arts portfolio development programs and a Heckscher Foundation-fundedpost-secondary pathway program for students from diverse backgrounds. 

  • Reevaluating & Redefining Success

    Contains 2 Component(s) Recorded On: 03/23/2021

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 


    Recalibrating for Recovery

    Throughout 2020, the pandemic stripped away the cosmetic façades of many frail-to-failing societal systems. From health inequities and education to childcare and economic mobility, the broad spread revelation that this fragility stems from decades of decay has been a hard pill to swallow. But now that these fractures, breaks and even chasms have been fully exposed, arts organizations are uniquely positioned to communicate these disparities while rebuilding your organizations in ways that will change the trajectory of the communities you serve for generations to come.

    Join Sheri Chaney Jones, president of Measurement Resources Company and SureImpact, Inc., as she shares how arts organizations will not only recover, but how they will emerge as leaders in vocalizing the need for creating a more equitable and sustainable future for all. In this session, we’ll explore how arts organizations can capitalize on the collective experience of the pandemic to inspire others to achieve real lasting change. We’ll also share six ways to recalibrate for recovery so that you can continue to move your mission forward in 2021.


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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    Sheri Chaney Jones

    President and Founder

    Measurement Resources Company

    Sheri Chaney Jones has helped hundreds of government agencies, non-profit organizations and social enterprises gather and use data to change actions, outcomes and lives. She is the founder of both Measurement Resources Company, a national organizational development and research firm, and SureImpact, a cloud-based solution that helps social sector organizations and collective impact initiatives measure and communicate their unique social impact. Sheri is also the author of the award-winning book, Impact & Excellence: Data-driven Strategies for Aligning Mission, Culture, and Performance in Nonprofit and Government Organizations, published by Jossey-Bass in 2014. Based in Columbus, Ohio, Sheri regularly keynotes conferences, where she speaks about high-performance measurement cultures, data-driven strategy and decision-making, and using data to attract more funding.

  • Embedding Equity in Your Marketing Strategy

    Contains 2 Component(s) Recorded On: 05/25/2021

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    May 25th at 3:00PM ET


    Many organizations are currently (re)committing to becoming more equitable and inclusive organizations. Part of this important work is shifting marketing strategy to authentically engage with a variety of potential, current, and lapsed audience members. Join Brea M. Heidelberg, founder and principal of ISO Arts Consulting, LLC, as she explores how to identify and correct inequities in marketing communications within your organization. 
     
    In this coffee chat, Brea M. Heidelberg, will discuss the many ways marketing strategy can be an intentional part of organizational change efforts centered on equity. She will explore what “embedding equity” means by connecting findings from recent and relevant literature to practical steps organizations can take – sharing insights from years of helping clients commit to authentic engagement with diverse audiences. Following the discussion, participants will have the opportunity to share concerns, aspirations, and next steps for their organization. 


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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    Brea Heidelberg

    Associate Professor and Program Director of Entertainment & Arts Management Organization

    Drexel University

    Brea M. Heidelberg is an arts management educator, consultant, and researcher focusing on the intersection of the arts and other fields of study. She joined the Entertainment & Arts Management faculty in 2017 and currently serves as Program Director. She sees arts administrators as intellectual translators and works to instill a respect for both theory and practice in her students and clients. She has served the field as Vice President of the Association of Arts Administration Educators, Co-Chair of Americans for the Arts’ Emerging Leaders Council, and on the editorial board of the American Journal of Arts Management.

    Dr. Heidelberg earned her PhD in Arts Administration, Education and Policy from The Ohio State University. Her research interests include professional development issues facing arts administrators, arts advocacy rhetoric, and (inter)national cultural diplomacy. In addition to earning a MA in Arts Policy and Administration from The Ohio State University, she also earned a MS in Human Resource Development from Villanova University. Her current research interests involve the professionalization of the field of arts management, the training and development of arts managers, and management issues unique to small and midsized nonprofit arts organizations. Past projects include investigations into arts policy and advocacy rhetoric at the state and federal levels.

    Dr. Heidelberg’s consulting work focuses on human resources issues in the nonprofit arts, particularly issues related to diversity, equity, and inclusion. In her consulting practice Dr. Heidelberg addresses issues such as employee recruitment and retention, organizational structuring, and succession planning. She also assists arts organizations with board development, organizational and program evaluation, and strategic planning. She enjoys bringing her work in the field back into the classroom to prepare her students to be thoughtful leaders. Dr. Heidelberg thoroughly enjoys office supplies, graphic novels, and getting back to her first love: dance. 

    ISO Arts Consulting: www.isoartsconsulting.com

    Twitter: @BMHeidelberg

  • Maintaining & Cultivating New Audiences

    Contains 2 Component(s) Recorded On: 07/27/2021

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    July 27th at 3:00PM ET


    Extending An Open Invitation to Engage

    Engagement is a two-way street. Creating a feedback loop that supports the invitation to engage with your current audience while cultivating new stakeholders is key. Have you really invited the community in? What does a genuine invitation look like, and how often should we extend this invitation to welcome people from all walks of life into our spaces? Let's discuss the ways we can build positive relationships with our community, invite them to engage with us, and support the missions of our organizations long term. 


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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    Kristie Swink Benson

    Director of Communications, High Museum of Art

    High Museum of Art

    Kristie Swink Benson, APR, is the director of communications atthe High Museum of Art where she leads a team of ROCKSTARS who support allpublic relations, marketing, creative services, and web/new media needs for themuseum. She is dedicated to building an exceptional brand that is consistentwith the High’s priorities of growth, inclusivity, collaboration, andconnectivity.

    As a communications executive, she has extensive experience in publicrelations, crisis communications, marketing, and strategy.

    She started her career more than a decade ago in localgovernment and has since provided communications expertise to mental health,utilities and now the arts and culture industries.

    A self-proclaimed professional development junkie, Benson earnedher accreditation in public relations in June 2015, a prestigious designationgiven by the Universal Accreditation Board. She also holds a Master of Arts inpublic communication from American University (Washington, D.C.) and a Bachelorof Arts in mass communications from Winston-Salem State University (WinstonSalem, NC).

    Benson is member of the 2021 Inspire Atlanta Class; the PRSA2019 Augural Class of 40 Under 40; and 2018 American Express LeadershipAcademy. She also holds board positions with the Georgia Chapter of the PublicRelations Society of America and Art Museum Marketing Association. 

    WEBSITE: www.high.org

    TWITTER: @SwiBens

    LINKEDIN: Linkedin/in/kristiebenson

    EMAIL: Kristie.Benson@high.org

  • Research & Data: What Do You Need?

    Contains 1 Component(s) Includes a Live Web Event on 09/28/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    September 28th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Save the Date!

    Contains 1 Component(s) Includes a Live Web Event on 11/23/2021 at 3:00 PM (EST)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    November 23rd at 3:00PM ET


    Save the date – we will confirm a topic at a later date. More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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