Arts Marketing Coffee Chat Series

  • Registration Closed. Maximum Number of Registrants reached.

*Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at artsu@artsusa.org.*

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About the Arts Marketing Coffee Chat Series

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.


Please note, this series is best suited for:

  • Marketing Directors
  • Chief Marketing Officers
  • Vice Presidents of Marketing



Coffee Chat Schedule

2021 Arts Marketing Trends to Watch

January 26, 2021 at 3:00 PM EST


Reevaluating & Redefining Success

March 23, 2021 at 3:00 PM EST


Embedding Equity in Your Marketing Strategy

May 25, 2021 at 3:00 PM EST


Maintaining & Cultivating New Audiences

July 27, 2021 at 3:00 PM EST


Research & Data: What Do You Need?

September 28, 2021 at 3:00 PM EST


Save the Date - will confirm topic at a later date

November 23, 2021 at 3:00 PM EST

Thank you to Grapeseed Media for their support of this series.

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  • 2021 Arts Marketing Trends to Watch

    Contains 2 Component(s) Recorded On: 01/26/2021

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    January 26th at 3:00PM ET


    In this coffee chat, Tom O’Connor and Rochelle Torres will unpack the opportunities, challenges, and realities facing arts marketers in 2021. They will explore a wide range of topics, from digital content and promotion of virtual offerings, to the roles arts marketers play in the systemic change needed in our time. Following their discussion, participants will move to breakout groups to discuss their goals and barriers, and discuss their best next step for meeting the moment at their organization.


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.


    Thank you to Grapeseed Media for their support of this series.

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    Tom O'Connor

    President

    Tom O’Connor Consulting Group

    TomO'Connor is a New York-based consultant and coach with experience spanningtheatre (Broadway, Off-Broadway, and regional), music, opera, dance, visualart, multi-disciplinary performing arts centers, and museums. He founded TOCGin 2015 with a focus on strategic advisory, coaching, and assessment services,as well as marketing leadership recruitment. This work has since supportedorganizations across a wide range of genres, locations, and budget categories.Beyond his marketing and audience development focus, he is also trained as asocial worker, and utilizes a consulting philosophy that is based equally inhealthy systems of human collaboration and community as it is in sound andefficacious business practice. Tom also serves on the faculty of the YaleSchool of Drama’s graduate Theater Management program.

    Rochelle Torres

    Director of Marketing, Communications & Engagement

    Signature Theatre

    Rochelle Torres is the Director of Marketing, Communications & Engagement at Signature Theatre in New York City where she leads the marketing and audience services teams, and has most recently been working on communications on anti-racism and accountability for the institution. Previously at Playwrights Horizons she helped shepherd the organization through a rebrand, build digital communication strategy, and lead audience initiatives increasing young audience engagement tenfold. She's a Filipino-American Las Vegas native and a graduate of the University of Evansville Theatre Management program.

    Jordan Sanford

    Director of Recruitment & Professional Development

    Tom O’Connor Consulting Group

    JordanSanford is an Atlanta-based recruitment professional and program manager withexperience spanning non-profit arts administration, higher educationrecruitment, outreach program development, visual arts, as well as traditionaland experimental theater. For nearly a decade Jordan has been focused onhelping emerging creatives forge paths toward successful careers. His mostrecent position was Director of Artistic Advancement at The Art Effect, ayouth-serving Non-Profit Arts & Media Education organization in New York’sHudson Valley. There he managed the marketing and implementation of year-roundvisual arts portfolio development programs and a Heckscher Foundation-fundedpost-secondary pathway program for students from diverse backgrounds. 

  • Reevaluating & Redefining Success

    Contains 2 Component(s) Recorded On: 03/23/2021

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 


    Recalibrating for Recovery

    Throughout 2020, the pandemic stripped away the cosmetic façades of many frail-to-failing societal systems. From health inequities and education to childcare and economic mobility, the broad spread revelation that this fragility stems from decades of decay has been a hard pill to swallow. But now that these fractures, breaks and even chasms have been fully exposed, arts organizations are uniquely positioned to communicate these disparities while rebuilding your organizations in ways that will change the trajectory of the communities you serve for generations to come.

    Join Sheri Chaney Jones, president of Measurement Resources Company and SureImpact, Inc., as she shares how arts organizations will not only recover, but how they will emerge as leaders in vocalizing the need for creating a more equitable and sustainable future for all. In this session, we’ll explore how arts organizations can capitalize on the collective experience of the pandemic to inspire others to achieve real lasting change. We’ll also share six ways to recalibrate for recovery so that you can continue to move your mission forward in 2021.


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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    Sheri Chaney Jones

    President and Founder

    Measurement Resources Company

    Sheri Chaney Jones has helped hundreds of government agencies, non-profit organizations and social enterprises gather and use data to change actions, outcomes and lives. She is the founder of both Measurement Resources Company, a national organizational development and research firm, and SureImpact, a cloud-based solution that helps social sector organizations and collective impact initiatives measure and communicate their unique social impact. Sheri is also the author of the award-winning book, Impact & Excellence: Data-driven Strategies for Aligning Mission, Culture, and Performance in Nonprofit and Government Organizations, published by Jossey-Bass in 2014. Based in Columbus, Ohio, Sheri regularly keynotes conferences, where she speaks about high-performance measurement cultures, data-driven strategy and decision-making, and using data to attract more funding.

  • Embedding Equity in Your Marketing Strategy

    Contains 1 Component(s) Includes a Live Web Event on 05/25/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    May 25th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Maintaining & Cultivating New Audiences

    Contains 1 Component(s) Includes a Live Web Event on 07/27/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    July 27th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Research & Data: What Do You Need?

    Contains 1 Component(s) Includes a Live Web Event on 09/28/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    September 28th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Save the Date!

    Contains 1 Component(s) Includes a Live Web Event on 11/23/2021 at 3:00 PM (EST)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    November 23rd at 3:00PM ET


    Save the date – we will confirm a topic at a later date. More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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