Arts Marketing Coffee Chat Series

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About the Arts Marketing Coffee Chat Series

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.


Please note, this series is best suited for:

  • Marketing Directors
  • Chief Marketing Officers
  • Vice Presidents of Marketing



Coffee Chat Schedule

2021 Arts Marketing Trends to Watch

January 26, 2021 at 3:00 PM EST


Reevaluating & Redefining Success

March 23, 2021 at 3:00 PM EST


Embedding Equity in Your Marketing Strategy

May 25, 2021 at 3:00 PM EST


Maintaining & Cultivating New Audiences

July 27, 2021 at 3:00 PM EST


Research & Data: What Do You Need?

September 28, 2021 at 3:00 PM EST


Save the Date - will confirm topic at a later date

November 23, 2021 at 3:00 PM EST

Thank you to Grapeseed Media for their support of this series.

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  • 2021 Arts Marketing Trends to Watch

    Contains 1 Component(s) Includes a Live Web Event on 01/26/2021 at 3:00 PM (EST)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    January 26th at 3:00PM ET


    In this coffee chat, Tom O’Connor and Rochelle Torres will unpack the opportunities, challenges, and realities facing arts marketers in 2021. They will explore a wide range of topics, from digital content and promotion of virtual offerings, to the roles arts marketers play in the systemic change needed in our time. Following their discussion, participants will move to breakout groups to discuss their goals and barriers, and discuss their best next step for meeting the moment at their organization.


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.


    Thank you to Grapeseed Media for their support of this series.

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    Tom O'Connor

    President

    Tom O’Connor Consulting Group

    TomO'Connor is a New York-based consultant and coach with experience spanningtheatre (Broadway, Off-Broadway, and regional), music, opera, dance, visualart, multi-disciplinary performing arts centers, and museums. He founded TOCGin 2015 with a focus on strategic advisory, coaching, and assessment services,as well as marketing leadership recruitment. This work has since supportedorganizations across a wide range of genres, locations, and budget categories.Beyond his marketing and audience development focus, he is also trained as asocial worker, and utilizes a consulting philosophy that is based equally inhealthy systems of human collaboration and community as it is in sound andefficacious business practice. Tom also serves on the faculty of the YaleSchool of Drama’s graduate Theater Management program.

    Rochelle Torres

    Director of Marketing, Communications & Engagement

    Signature Theatre

    Rochelle Torres is the Director of Marketing, Communications & Engagement at Signature Theatre in New York City where she leads the marketing and audience services teams, and has most recently been working on communications on anti-racism and accountability for the institution. Previously at Playwrights Horizons she helped shepherd the organization through a rebrand, build digital communication strategy, and lead audience initiatives increasing young audience engagement tenfold. She's a Filipino-American Las Vegas native and a graduate of the University of Evansville Theatre Management program.

    Jordan Sanford

    Director of Recruitment & Professional Development

    Tom O’Connor Consulting Group

    JordanSanford is an Atlanta-based recruitment professional and program manager withexperience spanning non-profit arts administration, higher educationrecruitment, outreach program development, visual arts, as well as traditionaland experimental theater. For nearly a decade Jordan has been focused onhelping emerging creatives forge paths toward successful careers. His mostrecent position was Director of Artistic Advancement at The Art Effect, ayouth-serving Non-Profit Arts & Media Education organization in New York’sHudson Valley. There he managed the marketing and implementation of year-roundvisual arts portfolio development programs and a Heckscher Foundation-fundedpost-secondary pathway program for students from diverse backgrounds. 

  • Reevaluating & Redefining Success

    Contains 1 Component(s) Includes a Live Web Event on 03/23/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    March 23rd at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Embedding Equity in Your Marketing Strategy

    Contains 1 Component(s) Includes a Live Web Event on 05/25/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    May 25th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Maintaining & Cultivating New Audiences

    Contains 1 Component(s) Includes a Live Web Event on 07/27/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    July 27th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Research & Data: What Do You Need?

    Contains 1 Component(s) Includes a Live Web Event on 09/28/2021 at 3:00 PM (EDT)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    September 28th at 3:00PM ET


    More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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  • Save the Date!

    Contains 1 Component(s) Includes a Live Web Event on 11/23/2021 at 3:00 PM (EST)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

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    About the Coffee Chat 

    November 23rd at 3:00PM ET


    Save the date – we will confirm a topic at a later date. More details coming soon!


    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

    Thank you to Grapeseed Media for their support of this series.

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