Maintaining & Cultivating New Audiences

Recorded On: 07/27/2021


About the Coffee Chat 

July 27th at 3:00PM ET

Extending An Open Invitation to Engage

Engagement is a two-way street. Creating a feedback loop that supports the invitation to engage with your current audience while cultivating new stakeholders is key. Have you really invited the community in? What does a genuine invitation look like, and how often should we extend this invitation to welcome people from all walks of life into our spaces? Let's discuss the ways we can build positive relationships with our community, invite them to engage with us, and support the missions of our organizations long term. 

About the Arts Marketing Coffee Chat Series

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to better inform your practice.

Thank you to Grapeseed Media for their support of this series.


Kristie Swink Benson

Director of Communications, High Museum of Art

High Museum of Art

Kristie Swink Benson, APR, is the director of communications atthe High Museum of Art where she leads a team of ROCKSTARS who support allpublic relations, marketing, creative services, and web/new media needs for themuseum. She is dedicated to building an exceptional brand that is consistentwith the High’s priorities of growth, inclusivity, collaboration, andconnectivity.

As a communications executive, she has extensive experience in publicrelations, crisis communications, marketing, and strategy.

She started her career more than a decade ago in localgovernment and has since provided communications expertise to mental health,utilities and now the arts and culture industries.

A self-proclaimed professional development junkie, Benson earnedher accreditation in public relations in June 2015, a prestigious designationgiven by the Universal Accreditation Board. She also holds a Master of Arts inpublic communication from American University (Washington, D.C.) and a Bachelorof Arts in mass communications from Winston-Salem State University (WinstonSalem, NC).

Benson is member of the 2021 Inspire Atlanta Class; the PRSA2019 Augural Class of 40 Under 40; and 2018 American Express LeadershipAcademy. She also holds board positions with the Georgia Chapter of the PublicRelations Society of America and Art Museum Marketing Association. 



LINKEDIN: Linkedin/in/kristiebenson


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Maintaining & Cultivating New Audiences
Live event: 07/27/2021 at 3:00 PM (EDT) You must register to access.
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