KyCAD Certificate of Professional Practice in Arts and Business

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imageAbout this Class

Kentucky College of Art + Design’s Center for Arts and Business offers programs that examine the arts market and management structures of the industry. Preparing students in entrepreneurship, job readiness, community collaborations and practice. In this 12-hour on-demand certificate course, we will review the skills artists need to enter the marketplace. Students are introduced to aspects of business planning, communications, intellectual property, marketing, collaboration initiatives, financial planning, residencies, portfolio building and more. 

Course Outline

There are twelve modules in this course, and each module contains videos, additional resources, and a quiz. The modules must be completed in the following order, completion of the video and the quiz are required.

  • Artists As First Responders and Community Builders
  • Managing a Career in the Fine Arts in a Post-COVID-19 Creative Economy
  • Traditional Marketing for Individual Artists 
  • Hello, My Mame is Artist 
  • Building A Successful Digital Presence 
  • Digital Marketing: DESIGN Your Brand & DRAW In Your Audience 
  • Copyright, Intellectual Property, and the Creative Arts 
  • The Art of Business Finance and Operations for Artists 
  • Art & Science of Fundraising 
  • What is an Artist Residency 
  • Learning the Museum: From Developing Partnerships to Writing Proposals
  • The Art of the Hustle

Certificate

Certificates of completion will be offered twice a year in December and May for this course. Students who complete the program will receive their certificate of completion based on when they complete the program.

Contact

Should you need any technical assistance, please contact artsu@artsusa.org. If you have any questions about the course content please contact Sharon Hughes, shughes@kycad.org


This program was created by the Kentucky College of Art + Design in collaboration with Americans for the Arts

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  • Module 1: Artists as First Responders and Community Builders

    Contains 2 Component(s)

    Artists and entrepreneurs share a deep curiosity and a desire to put something into the world that has not yet existed, to fulfill humanity’s unmet needs. Yet, there are differences between the goals of the entrepreneur and the artist: the latter are also often visionary responders, forecasting what lies ahead and positing solutions to the challenges we face as a society. This class will explore the range of opportunities for emerging artists to work with cultural and civic institutions, with an emphasis on building a practice that nurtures both the artist’s vision and community connection. We will discuss how museums and collectors acquire works of art, resources for learning about marketing, applying for grants and public competitions, and the importance of pursuing unconventional opportunities for artists’ work to solve real-world problems.

    imageAbout this Module

    Artists and entrepreneurs share a deep curiosity and a desire to put something into the world that has not yet existed, to fulfill humanity’s unmet needs. Yet, there are differences between the goals of the entrepreneur and the artist: the latter are also often visionary responders, forecasting what lies ahead and positing solutions to the challenges we face as a society.  This class will explore the range of opportunities for emerging artists to work with cultural and civic institutions, with an emphasis on building a practice that nurtures both the artist’s vision and community connection. We will discuss how museums and collectors acquire works of art, resources for learning about marketing, applying for grants and public competitions, and the importance of pursuing unconventional opportunities for artists’ work to solve real-world problems. If artists are entrepreneurs, then they should be prepared to initiate and create opportunities for themselves, and to bring others along,  while being simultaneously responsive to the issues of the day, and engage in building community, at a local level and beyond. As Carrie Mae Weems recently said, “What is the question I need to ask myself now….I always ask how my work can widen the path [for others]?”

    Learning Objectives:

    • To learn about the wide range of art being collected and shown in museums, galleries, and other public venues today, and how those acquisitions, loans, and commissions happen.
    • To learn about resources for ongoing education and connection.
    • To learn about marketing their art in 2021, including the importance of crafting a consistently honest and articulate message, and the increasing importance of social media, why and how to participate, and what digital opportunities to treat with skepticism (NFTs!)

    To complete this module, watch the video and submit the quiz.

    Alice Gray Stites

    Museum Director and Chief Curator

    21c Museum Hotels

    Alice Gray Stites is Museum Director and Chief Curator at 21c Museum HotelsA multi-venue museum founded by collectors Laura Lee Brown and Steve Wilson, 21c is located in Louisville, Cincinnati, Bentonville, Durham, Lexington, Oklahoma City, Nashville, Kansas City, and Chicago. Stites curates exhibitions, site-specific installations, and a range of cultural programming at all 21c Museum Hotels, and oversees the curation, maintenance, and conservation of a 3,500- works collection of contemporary art, which includes painting, sculpture, photography, film, video, VR and AR. In addition, 21c actively loans to and from the collection to domestic and international institutions. Between 2012 and 2020, 21c has commissioned twenty-five site-specific, permanent installations by artists from the U.S., Europe, and Asia. 

    21c also collaborates on arts initiatives with artists and other cultural and civic organizations worldwide. Under Stites’s leadership, 21c has engaged in collaborative exhibitions and programs with Contemporary Arts Center, Cincinnati, North Carolina Museum of Art, Speed Art Museum, Crocker Art Museum, Creative Capital Foundation, FotoFocusCreative Time, ArtPrize, Pen & Brush, For Freedoms, EXPO Chicago, and others. Since opening in Louisville in 2006, 21c has presented over 100 exhibitions. Recently, Stites has curated Hybridity: The New Frontier; Aftermath: Witnessing War, Countenancing Compassion; Seeing Now; Wild Card: The Art of Michael Combs; Dis-semblance: Projecting and Perceiving Identity; Albano Alfonso: Self-Portrait As Light; Labor&Materials, Fallen Fruit: The Practices of Everyday Life; The Future is Female; Truth or Dare: A Reality Show; The SuperNatural; Refuge; Wim Botha: Still Life with Discontent; and This We Believe.

    Prior to joining 21c as Chief Curator in 2011, Stites was director of artwithoutwalls, a non-profit, non-collecting public arts organization, curating exhibitions and installations in Louisville, Miami, and Stockholm. Stites began her career as an arts writer and editor in New York, at Art&AuctionArtNewsContemporanea, and Abbeville Press. From 1995-2006 was adjunct curator of contemporary art at the Speed Art Museum, where she curated The Theatre of Self-Invention; The Body in Pieces; Contemplating the Contemporary Still Life: Mary Ann Currier, A Retrospective; and other exhibitionsand she worked with the patrons group that supports acquisitions of contemporary artStites has lectured at universities and conferences such as Art Basel Conversations, Leaders in Software and Art, TEDx Stockholm, Moving Image Spotlight, PULSE Perspectives, the Kentucky Governor’s School for the Arts, NewInc at the New Museum, Creative Mornings, Skift Global Forum, and FotoFocusand has served on juries including ArtPrize, FotoFocus, the Kentucky Triennial, PULSE Prize, Moving Image New York, and Creative Capital Foundation, where she served as lead juror, visual art, for the 2019 awardsIn addition to numerous exhibition texts, Stites is the author of Ansel Adams, The National Park Service Photographs (Abbeville Press, 1994); Contemplating the Contemporary Still Life: Mary Ann Currier, A Retrospective (Speed Art Museum, 2005), and Wim Botha: Still Life with Discontent (North Carolina Museum of Art/21c, 2019). Stites graduated magna cum laude from the University of Virginia, and holds an M.A. from Columbia University. In 2019, Observer listed Stites on the Arts Power 50: The Changemakers Shaping the Art World. 

  • Module 2: Managing a Career in the Fine Arts in a Post-COVID-19 Creative Economy

    Contains 2 Component(s)

    Though at times challenging and overwhelming, managing a career in the Fine Arts is not insurmountable. Indeed, Fine Arts students often have more career options than they may even realize. Therefore, this workshop helps attendees to think about how to manage their career in the Fine Arts throughout their life span. Furthermore, the session invites attendees to think holistically as a way to pandemic proof their careers in the Fine Arts in the newly emerging post-COVID-19 U. S. creative economy.

    imageAbout this Module

    Though at times challenging and overwhelming, managing a career in the Fine Arts is not insurmountable. Indeed, Fine Arts students often have more career options than they may even realize. Therefore, this workshop helps attendees to think about how to manage their career in the Fine Arts throughout their life span. Furthermore, the session invites attendees to think holistically as a way to pandemic proof their careers in the Fine Arts in the newly emerging post-COVID-19 U. S. creative economy.

    By the end of this session, students will have the ability to:

    • Recognize and understand potential career paths that a Fine Arts major might take in the U. S. creative economy.
    • Analyze shifts in the U. S. creative economy stirred by the COVID-19 pandemic to reveal unexplored career opportunities.
    • Create a holistic career plan informed by an understanding of their personality type, communication style, and an assessment of key skills.
    • Feel more comfortable navigating holistic Fine Arts careers.

    To complete this module, watch the video and submit the quiz.

    Dr. Antonio C. Cuyler

    Founder & Principal Consultant

    Cuyler Consulting, LLC

    Throughout his career, Dr. Antonio C. Cuyler has amassed a portfolio of diverse teaching experiences in arts administration education. He is one of few faculty who has taught arts administration and arts management degree seeking students at the bachelor’s, master’s, and doctoral levels. He has also taught online, face-to-face, in private and public arts schools, as well as at a private and a public university. Although he is “the first Black man to earn a Ph.D. in Arts Administration,” and “the first Black man to earn promotion and tenure in his discipline,” he is less concerned about achieving these kinds of superlatives. He cares more about enhancing and increasing the educational attainment of arts managers, especially of those who identify as people of the global majority, i. e. of African, Asian, Indigenous, LatinX, and Middle Eastern descent. In doing so, he developed a service learning program to support his courses in providing his students transformative educational experiences in socially responsible arts administration. His former students currently hold positions at the Atlanta Music Project, Arizona Opera, British Council, Gadsden Arts Center, Joffrey Ballet, National Centre for the Performing Arts in Beijing, New Jersey Performing Arts Center, North Carolina School of the Arts, Quad City Symphony Orchestra, and St. Louis Classical Guitar, among other cultural organizations around the globe.

    In his research, he explores the central question, in what ways can the cultural sector ensure and protect the creative justice of the historically marginalized, oppressed, and subjugated? He is internationally recognized for his expertise and scholarship on internships in Arts Management, as well as his work on access, diversity, equity, inclusion (ADEI), and creative justice in the cultural sector which appears in the American Journal of Arts ManagementCultural Management: Science and EducationENCACT Journal of Cultural Management and PolicyGrantmakers in the Arts (GIA Reader), Grant Professionals Association JournalJournal of Arts Management, Law, and SocietyInternational Journal of Arts ManagementInternational Journal of Social, Political and Community Agendas in the Arts, and Music Entertainment and Industry Educators Association Journal. As a globally engaged scholar, he has presented research in Argentina, Australia, Belgium, Canada, England, Estonia, France, Germany, Greece, Iceland, Italy, Northern Ireland, Portugal, Scotland, Spain, South Korea, Switzerland, and across the U. S. Because of his interest in assisting the development of arts management in emerging economies, he has also given presentations to the China Ministry of Cultural Affairs, and to delegates from Bangladesh, India, Nepal, Kyrgyz Republic, Tajikistan, and Turkmenistan. Most recently he established, Cuyler Consulting, a Black-owned arts consultancy that helps cultural organizations to maximize their performance and community relevance through access, diversity, equity, and inclusion (ADEI).

    He is a member of the Arts Administrators in Higher EducationBlack Opera AllianceBlack Opera Research Network (BORN)Brokering Intercultural Exchange NetworkDiversity Scholars NetworkNational Council of Arts Administrators, and OPERA America. He serves of the boards of the Arts Administrators of Color Network and the Florida Cultural Alliance. He is a 2017 recipient of the Florida Division of Cultural Affairs Diversity & Inclusion Award, the College of Fine Arts’ inaugural Teaching Award, and the inaugural winner of the Tallahassee Young Professionals Network’s President’s Choice Award. Before returning to his alma mater, Dr. Cuyler held faculty positions at SUNY Purchase College, American University, and the Savannah College of Art and Design (SCAD). To access his scholarly publications, click here.

  • Module 3: Traditional Marketing for Individual Artists

    Contains 2 Component(s)

    This module is designed to help participants learn key traditional marketing strategies for artists that will allow them to market themselves, and their businesses, more effectively as they embark on professional careers.

    imageAbout this Module

    This module is designed to help participants learn key traditional marketing strategies for artists that will allow them to market themselves, and their businesses, more effectively as they embark on professional careers.

    Learning objectives:

    1. Learn the importance of targeting your customer and how to use "persona development."
    2. Learn how personal branding and communications strategies connect to marketing strategy.
    3. Learn how to create a marketing strategy inclusive of "traditional" strategies including press releases, media, and publicity.

    To complete this module, watch the video and submit the quiz.

    Mark Cardwell

    Principal Consultant

    Ohio Marketing Association

    Mark Cardwell is the principal consultant for Cardwell Communications, a full-service marketing consultancy as well as the founder of the Ohio Marketing Association(OMA). OMA is a nonprofit association dedicated to professional development and networking opportunities for Ohio marketing practitioners. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education. 

    Mark is a member of the Ohio Association of Nonprofit Organizations and serves as a member of its council of consultants.

    Mark is a member of the Americans for the Arts; National Arts Marketing Project Steering Committee. Mark is currently on faculty with the Americans for the Arts project ARTS U as well as a board member for Indiana based non profit, multi-store retailer Global Gifts.

    Mark has 20 + years of experience in arts marketing, operational leadership, executive level management, media sales and communications. 

    Mark has a long history of board level community service and has been recognized for his work with local and national awards.

    Mark is also an artist and holds a Bachelor of Fine Arts from the Columbus College of Art and Design.

  • Module 4: Hello, My Name is Artist

    Contains 2 Component(s)

    This class is a concise introduction to branding yourself as an artist and building an audience for your work. “Branding” is simply a form of communication. We’ll think through: how you define your practice (vis a vis yourself); what makes you stand out; how you can present yourself to the broader public (strategically); and how to start cultivating clientele.

    imageAbout this Module

    When an art lover or collector Googles you, what do you want them to see? Perhaps more importantly, what would you prefer they don’t see? Conversely, how do you, as an artist, find a collector? And how do you interest people in your work, more generally? These are just a smattering of the questions artists ask themselves as they contemplate their introduction to the professional art world. After years of critiques, theory, and hands-on practice in the academic studio, it will be time to navigate the contemporary art arena of professional artists, curators, critics, galleries, museums, and nonprofits (to name a few!).

    This class is a concise introduction to branding yourself as an artist and building an audience for your work. “Branding” is simply a form of communication. We’ll think through: how you define your practice (vis a vis yourself); what makes you stand out; how you can present yourself to the broader public (strategically); and how to start cultivating clientele.

    Through this lesson, we will explore:

    1. Who are you as an artist?
    2. Why should we “care”?
    3. Who are “we”?
    4. How do you reach us?

    To complete this module, watch the video and submit the quiz.

    Krista Scenna

    KristaScenna is an independent curator and gallery owner based in Brooklyn, NY. Sheearned her BA in Art History and Spanish from the University of Pennsylvaniaand her MA in Interdisciplinary Contemporary Art from the Draper Program at NewYork University. Scenna has worked for the ICA in Philadelphia, the QueensMuseum, and the New Museum in various capacities. Scenna was also the BRICRotunda 2010-11 Lori Ledis Curatorial Fellow. Past exhibitions includecollaborations with BRIC, NURTUREart and Lesley Heller Workspace andsite-specific exhibitions in alternative forums such The Old Stone House, DUMBOArts Festival, SPRING/BREAK Art Show and the Cigar Factory, LLC. Scenna alsoconnects local emerging artists with new art buyers as the Co-Founder and ownerof Ground Floor Gallery based in Park Slope, Brooklyn from 2013-2020. Thegallery continues to operate as a virtual platform specializing in solo artistprojects, commissions and art consulting for new art buyers. Scenna is a memberof AWAD (the Association of Women Art Dealers) and a Strategic Advisor forNinth Street Collective. 

  • Module 5: Building a Successful Digital Presence

    Contains 2 Component(s)

    ​When developing your e-portfolio, from the web platform, look and feel, optimization, and more, there are many factors to consider. This session will review some basic do’s and dont’s to help you create a killer design portfolio that goes beyond being pretty.

    imageAbout this Module

    When developing your e-portfolio, from the web platform, look and feel, optimization, and more, there are many factors to consider. This session will review some basic do’s and dont’s to help you create a killer design portfolio that goes beyond being pretty. 

    Students will gain a basic, foundational understanding in the following areas:

    • Web platforms for digital portfolios
    • Web accessibility
    • Ecommerce
    • Analytics
    • Social Engagement

    To complete this module, watch the video and submit the quiz.

    Drew McManus

    Principal

    Venture Industries Online

    Drew McManus may be Venture Industry Online’s Principal but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table in order to help clients get ahead of the tech curve instead of trying to catch up by going slower.

    For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.

    Social Media:

    Twitter:

    Facebook:https://www.facebook.com/theorchestrainsider

    LinkedIn: https://www.linkedin.com/in/drewmcmanusllc/

  • Module 6: Digital Marketing: DESIGN Your Brand & DRAW In Your Audience

    Contains 2 Component(s)

    This workshop is designed to teach best practices and innovative approaches for individual artists to enhance their authentic digital presence, grow their audiences, and succeed in a 21st-century landscape. Takeaways include composing a visual identity for owned media, differentiating strategy and content on social media platforms, and delighting with your audience with effective email marketing.

    imageAbout this Lesson

    This workshop is designed to teach best practices and innovative approaches for individual artists to enhance their authentic digital presence, grow their audiences, and succeed in a 21st-century landscape. Takeaways include composing a visual identity for owned media, differentiating strategy and content on social media platforms, and delighting with your audience with effective email marketing.

    Learning Objectives:

    1. Learn best practices for creating video on social media.
    2. Post and repurpose media content on various social media and other digital platforms
    3. Build effective email campaign with best practices

    To complete this module, watch the video and submit the quiz.

    Ceylon Mitchell II

    Artist Entrepreneur

    M3 | Mitchell Media & Marketing, LLC

    Ceylon Narvelle Mitchell II is a professional flutist, arts entrepreneur, educator, and arts advocate in the Washington D.C. metropolitan area. His mission is keeping classical music alive, authentic, and accessible. Originally from Anchorage, Alaska, he has earned a Master of Music Education degree from Boston University and a Master of Music Performance degree from the University of Maryland, in addition to a Graduate Certificate in Multimedia Journalism. Ceylon is currently a Doctor of Musical Arts (DMA) student under the tutelage of Dr. Sarah Frisof at the University of Maryland. Recent achievements include the Strathmore Artist in Residence Class of 2021, a 2018 Prince George’s County Forty UNDER 40 Award in Arts & Humanities, and a 2019 Prince George’s Arts and Humanities Council Artist Fellowship Grant. As part of the grant, Ceylon and an acclaimed ensemble presented a classical crossover series of music performances during National Hispanic Heritage Month 2019, exploring the unique development of Western-European classical flute music in the Latin American countries of Puerto Rico, Cuba, and Brazil.
     
    An active freelance flutist and chamber musician, Ceylon is committed to promoting traditionally marginalized communities, especially those from Black and Latinx identities. He is also the co-founder, flutist, and media manager of Potomac Winds, a chamber music collective. Described by the University of Maryland as “magnificent, deeply moving, and a model of alumni pride,” the ensemble is committed to promoting woodwind chamber music as a virtuosic medium through engaging performances of the highest level of artistic expression. As a music educator, Ceylon maintains a private studio in Maryland and serves as the Potomac Valley Youth Orchestra flute choir conductor. He previously served as a teaching artist with the Boston Flute Academy and as the director of the Boston University Flute Ensemble.
     
    Ceylon supports performing artists and arts organizations with digital media production and marketing consulting as the owner and founder of M3 | Mitchell Media & Marketing, LLC. Tailored services include photography, videography, and digital media marketing. Clients include Americans for the Arts, Quinteto Latino, The Bel Air Arts & Entertainment District, CityLit Project, ARTSFAIRFAX, and numerous individual artists. Ceylon seeks to equip and empower his fellow performing artists for artistic and marketing success in a 21st-century landscape. He is also an active arts advocate in the D.C. area, serving as a board member of the Arts Administrators of Color Network, a junior board member of Washington Performing Arts, a Professional Member of the Recording Academy Washington D.C. Chapter, and Arts Advocates Network of Maryland (AAMN) member with Maryland Citizens for the Arts. 
     
    Mentors, past and present, include Dr. Sarah Frisof, Dr. Saïs Kamalidiin, Ms. Janese Sampson, Professor Leah Arsenault, Dr. William Montgomery, Professor Linda Toote, Dr. Carmen Lemoine, and Sharon Nowak of Anchorage, Alaska, his first flute teacher. Additionally, Ceylon has performed in masterclasses for professional flutists such as Aaron Goldman, Marina Piccinini, Sir James Galway, Paul Edmund-Davies, Trevor Wye, and Marianne Gedigian. He remains grateful to the entire Anchorage music community for preparing him for a promising career in the arts with encouragement and inspiration. Ceylon currently resides in Prince George’s County, Maryland with his wife and son.

    Website: http://www.ceylonmitchell.com/

    Twitter: @ceylonmitchell

    Instagram: @ceylonmitchell

    Facebook: https://www.facebook.com/CeylonMitchellFlutist/

    LinkedIn: https://www.linkedin.com/in/ceylonmitchell

  • Module 7: Copyright, Intellectual Property, and the Creative Arts

    Contains 2 Component(s)

    An overview of the intellectual property principles most relevant to artists and creative entrepreneurs. This program will give a run-down of the three main forms of intellectual property protection available in the United States, and discuss how artists and arts businesses protect their creative output.

    imageAbout this Lesson

    An overview of the intellectual property principles most relevant to artists and creative entrepreneurs. This program will give a run-down of the three main forms of intellectual property protection available in the United States, and discuss how artists and arts businesses protect their creative output.

    Learning Objectives:

    • To recognize the appropriate form of protection for different forms of creative output.
    • To understand the basic principles governing patents, trademarks, and copyright
    • To understand how to choose a trademark that will provide your business with the most brand protection.
    • To understand how to protect artistic and literary works through copyright

    To complete this module, watch the video and submit the quiz.

    Christopher Johnson

    Lawyers for the Arts

    Christopher Johnson joined Lawyers for the Creative Arts in 2018. A lifelong performer and proponent of the arts, Mr. Johnson made the transition to the legal services community after obtaining civil litigation experience with AV rated law firms in and around Chicago. His writing on the intersection of law and theatre has been featured in such publications as the Berkeley Journal of Entertainment and Sports Law and the Michigan Business and Entrepreneurial Law Review. After completing his undergraduate studies at the University of Illinois at Urbana Champaign, Mr. Johnson earned his law degree from the IIT Chicago-Kent College of Law. He is licensed to practice law in the State of Illinois and in the United States District Court for the Northern District of Illinois. He serves as Vice-Chair of the Chicago Bar Association's YLS Creative Arts committee, teaches Entertainment Law at Flashpoint Chicago, a campus of Columbia College Hollywood, and has guest lectured on arts and entertainment topics at various colleges, law schools, and conferences across Chicago.

  • Module 8: The Art of Business Finance and Operations for Artists

    Contains 3 Component(s)

    The Art of Business is a general introduction to the concepts of creating a successful business to sell your art. The webinar will provide a general overview of creating a simple business plan with an emphasis on the financial plan.

    imageAbout this Lesson

    The Art of Business is a general introduction to the concepts of creating a successful business to sell your art.  The webinar will provide a general overview of creating a simple business plan with an emphasis on the financial plan.

    Learning Objectives:

    • Understand the general concepts of creating a business plan
    • Understand the general concepts of creating a budget

    To complete this module, watch the video and submit the quiz.

    Janie Martin

    Chief Financial Officer/Chief Operating Officer

    FUND FOR THE ARTS, Inc.

    Arts Mean Business:  Arts Fuel Our Economy

    Janie Martin is the Chief Financial Officer/Chief Operating Officer at Fund for the Arts (Fund).  In her role as CFO/COO she is responsible for setting the financial policies and participating in the Fund’s overall strategies to drive impact through the Arts.  She works closely with the Finance and Audit Committee, Investment and Compensation Committees, as well as the Board of Directors. Janie reports to the President and CEO and has additional direct reporting to the organization’s Board of Directors.

    Janie graduated with honors from the University of Louisville and is a Certified Public Accountant.  She has been recognized nationally as 2019 Influencer in Finance and locally on the List of 20 People to Know in Accounting.  She has worked in the For-Impact Sector for many years.  Driving both economic and social impact to make a better community is a core value for Janie.

    Janie enjoys hiking and running.  Her love of the arts was inspired by playing the flute and dance.  She’s a proud mom of three human children and two furry ones.  When asked “Who would play you in a movie about your life and what would the movie be called?” the office vote was Cameron Diaz playing her in a comedy called “Something About Janie”.  

  • Module 9: The Art & Science of Fundraising

    Contains 2 Component(s)

    There is an art and science to fundraising for anything, the arts, and even more unique for artists. Learn more about where to look for funding opportunities, how to develop your prospect list, understand their interests and priorities and cultivate a community of supporters. Fundraising and funding is a partnership, not about money but about shared vision, goals. Learn the art and science, practical steps and best advice in this session.

    imageAbout this Lesson

    There is an art and science to fundraising for anything, the arts, and even more unique for artists.  Learn more about where to look for funding opportunities, how to develop your prospect list, understand their interests and priorities and cultivate a community of supporters. Fundraising and funding is a partnership, not about money but about shared vision, goals.   Learn the art and science, practical steps and best advice in this session.

    Learning Objectives: 

    • Develop your case – your who, what, why
    • Where to look for funding opportunities
    • Develop your prospect list
    • Understand your prospects – their interests and priorities
    • Cultivate a community of supporters
    • Nuts and bolts of great meetings and strong proposals

    To complete this module, watch the video and submit the quiz.

    Christen Boone

    President & Chief Strategy Officer

    The Boone Group

    Christen Boone is the President & Chief Strategy Officer with the Boone Group and is deeply committed to building stronger and more vibrant communities. She is a community connector, social entrepreneur and a leader in nonprofit development and strategic philanthropy.

    Christen served in leadership roles for some of the country’s most treasured cultural institutions and served for 7 years as the President & CEO for Fund for the Arts. She led the strategic evolution to a more inclusive and equitable organization, driving access and opportunity, and serving as a community catalyst. The Fund for the Arts is one of the country’s oldest and most successful local arts agencies driving collective impact, collaborative action and is the largest funder of the arts in Kentucky, providing more than 700 grants to local educational initiatives, arts institutions and community projects. Under her leadership, the Fund developed the Imagine 2020 cultural plan creating a shared vision and priorities for the arts and culture sector and its cross-sector partners in government, corporate and philanthropy.

    As a fundraiser, Christen has raised nearly $350 million for regional nonprofit organizations including Actors Theatre of Louisville, the High Museum of Art in Atlanta and Cincinnati’s Fine Arts Fund. As a community She served as Director of the Greater Louisville Project and founded the Boone Group, coaching and consulting in nonprofit and community development. Christen led the efforts to raise more than $120 million to build The Parklands of Floyds Fork, one of the nation’s largest new urban parks.
    She serves as Chair of the Center for Nonprofit Excellence, and on the Boards of Downtown Development Corporation and the Governors Scholars Program and Foundation.

    She received the Michael Newton Award for Arts Leadership by Americans for the Arts and the Nonprofit Leader Award by Center for Nonprofit Excellence. She was recognized as a Distinguished Alumni from Bellarmine University, Top 100 Most Influential People by Insider Louisville, 40 Under 40 leader by Business First, Volunteer of the Year by SafePlace Services, and with the Dream Maker Award by Amped.

  • Module 10: What is an Artist Residency?

    Contains 2 Component(s)

    This class takes a deep dive into the world of artist residencies, learning first what an artist residency is and can be, plus how to find, apply to, fund and make the most of the vast array of residencies out there. We'll look at many types of residencies and talk about how to research the right residency for you, prepare your applications, and make the most of your time there.

    imageAbout this Lesson

    This class takes a deep dive into the world of artist residencies, learning first what an artist residency is and can be, plus how to find, apply to, fund and make the most of the vast array of residencies out there. We'll look at many types of residencies and talk about how to research the right residency for you, prepare your applications, and make the most of your time there.

    Through this lesson, students will learn:

    • What an artist residency is
    • How to find artist residencies
    • Best practices for applying to residencies
    • Questions to consider before applying to and accepting residencies
    • How to budget for your residency

    To complete this module, watch the video and submit the quiz.

    Lexa Walsh

    Artist, Cultural Worker and Experience Maker

    Lexa Walsh is an artist, cultural worker and experience maker based in Oakland, CA. She employs social engagement, radical hospitality, performance, sculpture, installation, text and institutional critique in her projects, objects, and exhibitions. Her works become places for conversation, storytelling, collecting and classifying, and address subjects such as labor, power, and value.  

    Walsh is a graduate of Portland State University’s Art & Social Practice MFA program and was Social Practice Artist in Residence in Portland Art Museum’s Education department. She was a recipient of Southern Exposure’s Alternative Exposure Award, the CEC Artslink Award, the Gunk Grant, the de Young Artist Fellowship, and Kala’s Print Public Residency Award. Walsh has participated in projects, exhibitions, and performances locally at the de Young, di Rosa, Exploratorium, Kala, Oakland Museum of California, NIAD, SFMOMA, and Yerba Buena Center for the Arts.  She has shown nationally at Apexart, Atlantic Center for the Arts, Portland Art Museum, Smack Mellon, Walker Art Center, Williams College Museum of Art, and has participated in several international artist residencies, tours, and projects in Europe and Taiwan.

    Her upbringing as the youngest child of fifteen informs her work, as does practicing collectivity while coming of age in the Bay Area post-punk cultural scene of the 1990’s.  She founded the experimental music and performance venue the Heinz Afterworld Lounge, worked for many years as a curator and administrator at CESTA, an international art center in Czech republic, whose team created radical curatorial projects to foster cross-cultural understanding. Walsh co-founded and conceived of the all-women, all-toy instrument ensemble Toychestra. She founded and organizes Oakland Stock, the Oakland branch of the Sunday Soup network micro-granting dinner series that supports artists’ projects, and the Bay Area Contemporary Arts Archive. She has been Culinary Artist in Residence at Atlantic Center for the Arts since 2014.

    Website: www.lexawalsh.com