Monthly Pennsylvania Statewide Training Calls

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About the Pennsylvania Statewide Training Calls

These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

 

  • December 2021 Pennsylvania Statewide Training Call

    Contains 1 Component(s) Includes a Live Web Event on 12/09/2021 at 3:00 PM (EST)

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    December 9, 2021 at 3:00pm ET


    Session details to come.


    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Annie Schiffmann

    Downstage Media

    Performing arts organizations are stretched too thin when it comes to digital marketing. Their content isn't effective because they don’t have resources to spend on ads, time to learn what content works, or time to make content. Annie Schiffmann started Downstage Media in 2017 to give scrappy, effective marketing strategies. Annie provides guidance so her clients can create inspiring content that builds audiences. Using her background in theater (Annie holds a BFA in Drama from NYU) she talks about marketing in a language those in the arts can understand. By seeing the value in getting their work in front of the right people on a regular basis, Downstage Media's clients have audiences that show up. This is all part of Annie Schiffmann's secret plan to make the world a better place. Because she wholeheartedly believes that when people experience the performing arts on a regular basis, they become better people.

  • November 2021 Pennsylvania Statewide Training Call

    Contains 1 Component(s) Includes a Live Web Event on 11/04/2021 at 3:00 PM (EDT)

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    November 4, 2021 at 3:00pm ET


    Session details to come.


    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Annie Schiffmann

    Downstage Media

    Performing arts organizations are stretched too thin when it comes to digital marketing. Their content isn't effective because they don’t have resources to spend on ads, time to learn what content works, or time to make content. Annie Schiffmann started Downstage Media in 2017 to give scrappy, effective marketing strategies. Annie provides guidance so her clients can create inspiring content that builds audiences. Using her background in theater (Annie holds a BFA in Drama from NYU) she talks about marketing in a language those in the arts can understand. By seeing the value in getting their work in front of the right people on a regular basis, Downstage Media's clients have audiences that show up. This is all part of Annie Schiffmann's secret plan to make the world a better place. Because she wholeheartedly believes that when people experience the performing arts on a regular basis, they become better people.

  • October 2021 Pennsylvania Statewide Training Call

    Contains 2 Component(s)

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    October 21, 2021 at 3:00pm ET


    The Intersection of Marketing & Development

    Annual giving season is nearly upon us and nonprofits country-wide are scrambling to craft their best appeal. Why do we all scramble at the same time? How can we plan effectively? How can we stand out in the crowd? This session will explore the differences and similarities between the marketing and development functions and ways to turn a patron into a donor, and also provide space for brainstorming and feedback on your specific end-of-year giving plans.


    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Amy Fiore

    Managing Director

    Sobel Bixel: Consulting for Nonprofits

    Amy Fiore, Managing Director of Sobel Bixel: Consulting for Nonprofits began consulting after serving as an executive director at an arts and social service agency for children in hospitals and care facilities. Prior to that, Amy was the Managing Director and Director of Development for TADA! Youth Theater for nearly a decade and served in leadership roles at several esteemed Manhattan-based cultural institutions. Amy has been an adjunct professor on nonprofit management at New York University’s School of Continuing and Professional Studies and has been a guest lecturer at NYU, Baruch College, the Association of Fundraising Professionals, and Americans for the Arts, among others. Amy typically serves as a Client Lead and project manager specializing in board and staff training/retreats, strategic planning, fundraising plans and implementation, project management, and interim leadership. She has recruited, trained, and managed staff; devised and managed institutional budgets of $2M+; recruited, onboarded, and trained boards and committees; and conceptualized, wrote copy, and designed countless marketing and donor appeals. Amy also currently serves as the Director of Development for The Story Pirates.

  • September Pennsylvania Statewide Training Call

    Contains 1 Component(s) Recorded On: 09/16/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    September 16, 2021 at 3:00pm ET


    The 4 Content Categories You Didn't Know Your Social Media Needed

    Since the pandemic began, you don't have the same events to post about anymore and you most likely have less staff to create and schedule those posts. This can be creatively depleting and exhausting to manage. In this session with Annie Schiffmann of Downstage Media, you’ll learn the four main types of content to in order to create content that will connect with your audience no matter what is going on at your organization. And you’ll learn how to automate that content. Learn the same scrappy tactics that Annie Schiffmann has used on her clients to quadruple and quintuple their engagement on their social media posts - leading to more donations and ticket sales.

    Learning Objectives:

    • Learn 4 main types of content to create
    • How to generate those posts in big batches
    • How to automate and schedule the content

    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Annie Schiffmann

    Downstage Media

    Performing arts organizations are stretched too thin when it comes to digital marketing. Their content isn't effective because they don’t have resources to spend on ads, time to learn what content works, or time to make content. Annie Schiffmann started Downstage Media in 2017 to give scrappy, effective marketing strategies. Annie provides guidance so her clients can create inspiring content that builds audiences. Using her background in theater (Annie holds a BFA in Drama from NYU) she talks about marketing in a language those in the arts can understand. By seeing the value in getting their work in front of the right people on a regular basis, Downstage Media's clients have audiences that show up. This is all part of Annie Schiffmann's secret plan to make the world a better place. Because she wholeheartedly believes that when people experience the performing arts on a regular basis, they become better people.

  • August Pennsylvania Statewide Training Call

    Contains 1 Component(s) Recorded On: 08/12/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    August 12, 2021 at 3:00pm ET


    Maximize Your Campaigns to A More Grass-Roots Strategy 

    As the world continues to live in a fast-paced digital world, most of us seek ways to live simply without compromising brand visibility. Learn how to execute touchpoints without a big budget. It’s about how to tell your story both online and offline effectively. Move past COVID-19 and plan marketing strategies that engage people back to the audience and maximize funding. Shift the marketing strategy to a more grassroots operation. In this informative-filled webinar, we will explore cost-effective ways to optimize your event and be more discoverable. 

    Learning Objectives 

    • How to form strategic partnerships to expand your reach 
    • Repurpose and revitalize your content to maximize its value
    • Sharing free tools to optimize your campaigns, not just through social media

    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Maritza Diaz

    Marketing & Communications Consultant

    Maritza Diaz is a proud Bronx-native Spanish-speaking multi-dimensional professional. As a marketing communications strategist and health advocate, she has combined her lifelong passion for communications and improved others' wellbeing and harmony.

    She has over ten years of professional experience in directing marketing programs in the Latinx and English markets. She has worked with clients in Washington, D.C., New York, Los Angeles, and Miami. She began her professional career by working as a production crew member in the film and television industry in the U.S. and Caribbean for six years. Such film credits include ALI, New In Town, I Love You Phillip Morris, MTV, Univision, and much more. Her film production career transitioned to being an entertainment publicist for film studios such as Columbia Pictures, Screen Gems, Lions Gate, Warner Brothers, and independent films.

    For over 20 years, she has embraced her creative side as an instructor, director, and choreographer for ages 3 - adult. Disciplines included jazz/funk, modern, ballet, Pointe, and creative movement. Her love for movement transformed from dance to yoga which brought her to become certified to teach yoga for children and adults.

    The world of marketing communications is a tree that contains multi-layers of sending a brand's message through various channels. With one goal in mind, leaving a lasting impression is one of my main ingredients. Maritza helps with choosing the right branch to brand with confidence and intention.

    Maritza is a marketing communications consultant for start-ups, small businesses, non-profit organizations, and creative entrepreneurs. Part of her consulting services is implementing techniques to a healthy, growth mindset. She holds a Bachelor’s Degree in Marketing, Executive Women in Leadership Certification from Cornell University. Currently, she is obtaining a Graduate Degree in Global Strategic Communications.

    She offers one-one and group consultation and training.

    Driven by purpose, making it happen has always been part of her methodology. El movimiento es vida. Movement is life!

    Please contact her at www.maritzaidiaz.com

  • July Pennsylvania Statewide Training Call

    Contains 1 Component(s) Recorded On: 07/08/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    July 8, 2021 at 3:00pm ET


    Upgrade Your Digital Advertising Campaign Performance 

    Looking to level up your digital advertising strategies? Learn more about two of the biggest digital ad platforms – Facebook/Instagram and Google Ads – and how to decide which platforms and strategies can work best for you. We’ll discuss things to consider before getting started, the benefits (and challenges) of different types of advertising, how to convince leadership at your organization to invest in digital marketing campaigns, and more!

    Learning Objectives:

    • Learn how to measure success for your digital ad campaigns and use that data to advocate for a stronger digital marketing budget.
    • Understand what a Google Grant is and how your nonprofit can apply for one if you qualify.
    • Get answers to some commonly asked questions about advertising on Facebook and Instagram.
    • Gain insights into how to navigate the policies and (frequently!) changing landscape of Facebook advertising.


    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Ann Marie Watson

    Senior Manager, Digital Communications Strategy

    Americans for the Arts

    Ann Marie Watson joined Americans for the Arts in June 2016. As Senior Manager, Digital Communications Strategy, she serves as the managing editor of ARTSblog and directs social media strategy and content for @americans4arts accounts, including organic daily posting and paid advertising for events and programming. Previously in her nonprofit arts and culture career, she was Marketing Communications Manager at the Newseum, a museum dedicated to the First Amendment, and worked at Arena Stage at the Mead Center for American Theater in a range of roles from public relations intern to Creative Director for External Affairs. Ann Marie is a graduate of the University of Virginia, an enthusiastic blood donor, and a volunteer in local community theater.

    Nicole Goodman

    Senior Manager, Sales and Marketing

    Americans for the Arts

    Nicole Goodman is the Senior Marketing and Sales Manager at Americans for the Arts and passionate arts marketer. In her role at Americans for the Arts, she is responsible for developing marketing strategies to expand the reach of the organization’s programs and increase advertising and product sales. Before joining Americans for the Arts, Nicole worked as a Marketing Specialist at Texas Parks and Wildlife, managing advertising campaigns and communications efforts to promote state parks, outdoor recreation, and conservation.

  • June Pennsylvania Statewide Training Call

    Contains 2 Component(s) Recorded On: 06/17/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    June 17, 2021 at 3:00pm ET

    Removing Barriers to Your Online Content: Digital Accessibility and Equitable Arts Marketing Best Practices

    In the arts and culture sectors, we oftentimes interfuse, overuse, and confuse the terms Inclusivity, Equality, Diversity, and Equity without always having a complete understanding of what each word truly means. Unfortunately, to our constituents, this obfuscation can make us appear insensitive and unaware. As marketers, in our efforts to reach as many people as possible, we sometimes overlook the best practices that enable our targeted audiences to access our content in the first place; this means our reach isn’t as wide and inclusive as it could be. In this session, we will discuss multiple inclusive design methods and the importance of full organizational compliance in making sure people of all abilities can better access our content in the ways we intend.

    Learning Objectives:

    • How to recognize inequitable and non-inclusive digital content and spaces.
    • Implement accessibility best practices into digital marketing, and how it can help make your marketing more accessible to all people, including those living with different abilities.
    • Tips and tools to help you create more accessible and inclusive marketing materials and digital content.

    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Keya Crenshaw

    Founder

    Black Chick Media

    Keya Crenshaw, a native of Columbus, OH, attended The Ohio State University where she received her BA in 2006 with honors and double majors in Women's Studies and Film Studies. Keya has previously held positions at The Ohio State University in the Office of International Affairs, at the Kirwan Institute for the Study of Race and Ethnicity, American’s for the Arts, the Brooklyn Arts Council, and the Columbus Post Newspaper.

    Founder of Black Chick Media, LLC, Keya acts as a Film Festival Consultant, Digital Media Maven, and Writer. As a creative entrepreneur and actor, Keya is a member of numerous organizations including the League of Professional Theatre Women based in New York City, the So and So Arts Club based in London, England, and Past Productions Columbus. Her most recent book chapter, Unbought & Unbossed: Black Womanist Resistance and the Power of Holding Space, is forthcoming this year from The University of Arizona Press.

  • May Pennsylvania Statewide Training Call

    Contains 1 Component(s) Recorded On: 05/13/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    May 13, 2021 at 3:00pm ET


    Small Steps, Big Results: 5 Steps to Improve Your Website Experience

    Improving your customer experience doesn’t have to mean overhauling your website or looking for the next “big idea.” In fact, you can find success by starting small and implementing changes gradually. Hear 5 simple strategies that can result in big payoffs for your organization.

    Learning Objectives:

    • Provide learners with real-world examples of digital change with real results
    • Provide learners with a 5-step plan that can implemented immediately
    • Gain insights into the power of gradual changes and how they be implemented by any organization

    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Alex Mouw

    Principal Digital Strategist

    Results Direct

    My professional mission is to provide knowledge that empowers non-profits and member-driven organizations to make better digital technology decisions that facilitate the achievement of their mission and goals. As a digital strategist my focus is helping Results Direct’s clients to align their missions with their web and mobile communications channels, including content strategy, graphic design, content management system deployment, mobile app delivery, and systems integration. When not working, I love hiking and traveling with my husband and two sons, cooking, and brewing beer.

  • April Pennsylvania Statewide Training Call

    Contains 1 Component(s) Recorded On: 04/08/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    April 8, 2021 at 3:00pm ET

    Using Email to Help You Re-Open Your Venue

    After more than a year and a few false starts, it’s finally time to re-open your venue. There’s a lot to communicate to your audience about returning to normal operations. How do guests arrive prepared? What changes have occurred during the shutdown? On top of it all, you still need to promote upcoming performances, openings or offerings. You’ve got a big job ahead of you and many organizations have smaller teams than ever. Don’t worry! We’ve got this! Join email marketing expert, Kirk Bentley, to learn how to maximize your effort with email to communicate both your marketing and customer service message. You’ll see examples, get inspired by other arts organizations, talk segmentation and cadence and have time for all your questions. Join us and learn how to make the most of your email marketing efforts to re-open with a bang.

    Learning Objectives:

    • Learn how to organize both your customer service and marketing messaging
    • Learn how to properly prioritize your messaging in each email
    • Learn how to use email as your lead channel in your marketing mix during your reopening

    About the Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org

    Kirk Bentley

    Business Development Director

    Wordfly

    Kirk Bentley works in the arts and culture marketing industry. For over 15 years, he’s helped hundreds of theatres, museums and music venues around the world create innovative marketing campaigns that power ticket sales, engage audiences and drive membership. Kirk is a certified email geek, artist and father enjoying life in Seattle. When he’s not working on email campaigns, he’s making indie pop music as Missing Image.

    WordFly provides easy-to-use tools built for the arts and culture industry. We help you create impactful marketing campaigns that deliver results. Send email and SMS, publish surveys and RSVPs, and design beautifully modern web pages. 

  • March Pennsylvania Statewide Training Call

    Contains 1 Component(s) Recorded On: 03/11/2021

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org​. ​

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    March 11, 2021 at 3:00pm ET

    Engaging Audiences During and After COVID-19

    In this webinar, Sara will walk participants through current data on audiences, how audience expectations shifted and clarified during 2020, and the factors influencing audiences’ return to arts organizations. Participants will explore what has and hasn’t changed for audience engagement practices, and look ahead toward what’s coming down the pike in 2021. There will be time to ask YOUR pressing questions about audience building and engagement, as well.

    Learning Objectives:

    1. Participants will gain insights from current data on what audiences desire and expect, and what organizations can expect as audiences consider returning.
    2. Participants will review best practices in audience development, and identify areas in which those may have shifted due to the challenges of 2020 and early 2021.

    About the Monthly Pennsylvania Statewide Training Calls

    These are monthly calls to gather Pennsylvania-based arts and culture organizations. Participants will receive agenda items and topics at least a week in advance of the scheduled call. For questions, please contact Jerelle Jenkins at jejenkins@artsusa.org.

    Sara Leonard

    Founder,

    Sara Leonard Consulting, LLC

    Sara R. Leonard is an arts management consultant, researcher, and educator specializing in audience building, strategic planning, and leadership & team development. With more than fifteen years of experience in nonprofit management, extensive work for and with arts organizations, an MA in Arts Administration, and a BA in theatre, Sara develops the capacities of arts and cultural organizations to fulfill their missions and be vibrant and vital parts of their communities. As Founder and Principal of Sara Leonard Consulting, LLC, her clients nationwide represent a diversity of artistic disciplines from theatre to fiber arts, presenting and producing organizations, arts councils, and more.

    In addition to working directly in partnership with client organizations, Sara furthers her commitment to capacity building in the cultural sector by offering workshops, presentations, and webinars for national, regional, and local conferences and organizations that have included the Americans for the Arts Annual Convention, the National Arts Marketing Project Conference, South Arts, Georgia Presenters, Maryland Presenters, and others. Her most frequently requested workshops are on audience development, plan creation, and team and leadership building.

    Sara complements her client-facing work with research both independently and, formerly, in cooperation with MBK Analytics, with whom she co-authored the National Endowment for the Arts’ 2015 report When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance. Sara and her collaborators also performed the Planning Study and Pilot Test for the 2017 Survey of Public Participation in the Arts for the National Endowment for the Arts. These projects build on her award-winning graduate research, which developed a community-generating approach to audience development for the nonprofit arts.

    Sara is an adjunct faculty member and graduate thesis advisor for Goucher College’s MA in Arts Administration program.

    Learn more about Sara and her work at: www.saraleonardconsulting.com.

    Twitter: @saraleonard

    Instagram: @artsadminnerd