Taking on Google Analytics

image

About this Series

Are Google Analytics something that have been on your radar? With tools that allow you to measure things such as your advertising ROI, track your Flash, video, and social networking sites and applications, Google Analytics gives you the tools you need to better understand your customers. To help you make better sense of Google Analytics, Americans for the Arts has worked with arts marketing experts to design a 3-part series for beginners and experts alike. Join us for one or all of this 3-part series to gain a better understanding of what exactly Google Analytics is and how to make better use of its functions.


Lesson 1: Getting Started

Lesson 2: What Am I Looking At?

Lesson 3: Using Your Data to Make Decisions




This series is funded by the Pennsylvania Council on the Arts.

image
  • Google Analytics Session 3: Using Your Data to Make Decisions

    Contains 2 Component(s) Recorded On: 03/26/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    Ok, so you know how to read your Google Analytics data, but what should you do with it? We’ll delve into how you can use your data to make smarter decisions and turn your website into your most powerful marketing tool. 

    Learning Objectives

    1. Tracking digital campaigns
    2. Optimizing landing pages
    3. Creating a data-driven culture


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci Dadisman is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts. 

    She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • Google Analytics Session 2: What Am I Looking At?

    Contains 2 Component(s) Recorded On: 03/07/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    Do you look at your Google Analytics data and not know where to start? You’ll learn about important metrics and custom reporting functions as well as get a step-by-step guide on how to track your data over time.  

    Learning Objectives:

    1. Key metrics and what they mean
    2. Tracking user activity
    3. Setting up dashboards


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci Dadisman is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts. 

    She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • Google Analytics Session 1: Getting Started

    Contains 2 Component(s) Recorded On: 02/12/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.  

    Learning Objectives:

    1. Key settings to know
    2. Finding your GA tracking code
    3. Turning on demographics


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci Dadisman is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts. 

    She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

    Drew McManus

    Arts Consultant

    Drew McManus may be Venture’s Principal but don’t let the title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them to get ahead of the tech curve instead of trying to catch up by going slower.

    With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.

    His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including the New York Times, Chicago Tribune, the Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances.

    As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at the University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presenter for Chicago’s TEDx Michigan Ave conference.

    For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.

    He currently resides in Chicago’s Streeterville neighborhood with his wife, violinist, Holly Mulcahy.


    Websites

    https://ventureindustriesonline.com/

    https://artshacker.com/

    https://adaptistration.com/

    Social Media

    Twitter: @Adaptistration and @VentureTweets



    Companion microsite: https://ccd.artshacker.com/