Taking on Google Analytics

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About this Series

Are Google Analytics something that have been on your radar? With tools that allow you to measure things such as your advertising ROI, track your Flash, video, and social networking sites and applications, Google Analytics gives you the tools you need to better understand your customers. To help you make better sense of Google Analytics, Americans for the Arts has worked with arts marketing experts to design a 3-part series for beginners and experts alike. Join us for one or all of this 3-part series to gain a better understand of what exactly Google Analytics is and how to make better use of its functions.

Lesson 1: Getting Started

February 12, 2019 @ 3:00pm EDT

Lesson 2: What Am I Looking At?

March 7, 2019 @ 3:00pm EDT

Lesson 3: Using Your Data to Make Decisions

March 26, 2019 @ 3:00pm EDT



This series is funded by the Pennsylvania Council on the Arts.

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  • Google Analytics Session 1: Getting Started

    Contains 2 Component(s) Recorded On: 02/12/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

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     About this Lesson

    Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.  

    Learning Objectives:

    1. Key settings to know
    2. Finding your GA tracking code
    3. Turning on demographics


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

    Drew McManus

    Arts Consultant

    Drew McManus may be Venture’s Principal but don’t let the title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them to get ahead of the tech curve instead of trying to catch up by going slower.

    With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.

    His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including the New York Times, Chicago Tribune, the Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances.

    As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at the University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presenter for Chicago’s TEDx Michigan Ave conference.

    For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.

    He currently resides in Chicago’s Streeterville neighborhood with his wife, violinist, Holly Mulcahy.


    Websites

    https://ventureindustriesonline.com/

    https://artshacker.com/

    https://adaptistration.com/

    Social Media

    Twitter: @Adaptistration and @VentureTweets



    Companion microsite: https://ccd.artshacker.com/

  • Google Analytics Session 2: What Am I Looking At?

    Contains 2 Component(s) Recorded On: 03/07/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

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     About this Lesson

    Do you look at your Google Analytics data and not know where to start? You’ll learn about important metrics and custom reporting functions as well as get a step-by-step guide on how to track your data over time.  

    Learning Objectives:

    1. Key metrics and what they mean
    2. Tracking user activity
    3. Setting up dashboards


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • Google Analytics Session 3: Using Your Data to Make Decisions

    Contains 2 Component(s) Recorded On: 03/26/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

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     About this Lesson

    Ok, so you know how to read your Google Analytics data, but what should you do with it? We’ll delve into how you can use your data to make smarter decisions and turn your website into your most powerful marketing tool. 

    Learning Objectives

    1. Tracking digital campaigns
    2. Optimizing landing pages
    3. Creating a data-driven culture


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com