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  • Series: Rural and Small Communities

    Contains 3 Component(s) Recorded On: 02/28/2014

    Economic development and placemaking in rural communities.

    Part 1: Economic Development and Art in Rural Communities

    Do you need some new tools in your chest to help with economic development in your community? What are ways that small and rural communities are using the arts to help economic stability and growth in their communities? Learn some new ways to talk about the arts and the economy. Hear from communities about some of the successful economic development strategies they have used like artists relocation, cultural districts, historic tax credits, etc.

    Presented by: Randy Cohen, VP of Research for Americans for the Arts


    Part 2: Placemaking in Rural Communities

    What is placemaking? What are some ways that rural communities are using the arts to animate spaces, create more economic opportunities, and bring diverse people together. Learn about ways communities are using placemaking tools and resources for their community.

    Presented by: Cynthia Nikitin Sr. Vice President Project for Public Spaces and Director of the Citizens' Institute on Rural Design; Jen Coates, Ridgway Town Manager for Ridgway, Colorado

  • Inside the NEA: A Look at 2014 local arts agency funding trends and opportunities

    Contains 2 Component(s) Recorded On: 02/05/2014

    Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.

    Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.

    Presented by: Michael Killoren, Director for Local Arts Agencies and the Challenge America Fast-Track, National Endowment for the Arts; Theresa Cameron, Local Arts Agency Services Program Manager, Americans for the Arts.

    Michael Killoren

    Director for Local Arts Agencies and the Challenge America Fast-Track, National Endowment for the Arts

    Michael Killoren is responsible for the grantmaking processes for Local Arts Agencies (LAA's), developing partnerships to advance the LAA field as a whole, and the Challenge America Fast-Track program. Most recently, Mr. Killoren served as director of Seattle's Office of Arts & Cultural Affairs, a cabinet-level position, from 2002 through 2010, where he led the city department's funding and public art programs, developed policy initiatives to increase public access to arts and culture, and established a groundbreaking partnership to restore arts education in Seattle Public Schools.

  • Choosing Marketing Outlets that are Right for You and Letting Everything Else Go

    Contains 2 Component(s) Recorded On: 01/29/2014

    Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques: With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

    Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques.

    With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

    Presented by: Lara Goetsch, Director of Marketing and Communications, TimeLine Theatre Company, Chicago, IL

  • Series: The Basics of Local Arts Management

    Contains 4 Component(s) Recorded On: 12/04/2013

    Planning, Board Development, and Fundraising.

    Part 1: Planning

    What's the best planning approach for your organization? How do you know what type of planning you need? During this webinar you will learn about the different types of plans including: Strategic, Financial, Program, Cultural, and Operational and ways to determine which one is right for your organization.

    Presented by: Craig Dreeszen, Dreeszen and Associates, Florence, MA;
    Maggie Guggenheimer, University of Virginia and Piedmont Council for the Arts, Charlottesville, VA

    Recorded October 16, 2013


    Part 2: Board Development

    How can you create a more dynamic and effective board in the local arts field? During this webinar you will learn successful techniques to align the priorities of the organization with the community's leadership and talent and how to strengthen board members' role as an executive leader in their organization and community.

    Presented by: Mitch Dorger

    Mitch Dorger is a highly-regarded nonprofit consultant and executive with 20 years experience as the chief executive officer of organizations as large as 1800 people with operating budgets up to $100 million. His most recent position was as Chief Executive Officer of the Pasadena Tournament of Roses. He has special expertise in the world of nonprofit governance and is well versed in strategic planning, change management, leadership development, volunteer management, financial planning and management, government relations, and event management. He is also a sought after speaker on nonprofit leadership and management.


    Recorded November 6, 2013


    Part 3: Fundraising

    This webinar will discuss current trends in philanthropy and new ideas for developing resources for your organization. Resource development can come in the form of new partnerships, strategic alliances, or utilizing what you are already doing to better leverage revenue dollars. We will explore best practices in partnership, opportunities, and challenges. Fundraising is rapidly changing however there are still some must do steps for any successful fundraising activity. Learn the basics first.

    Recorded December 4, 2013

  • What’s Happening with STEAM: A Discussion with Diverse Sectors

    Contains 2 Component(s) Recorded On: 12/02/2013

    In coordination with the U.S. House of Representatives' STEAM Caucus co-chaired by Reps. Aaron Schock (R-IL) and Suzanne Bonamici (D-OR), Americans for the Arts will bring together STEAM leaders in diverse sectors, including academic, industry, government, and education fields to discuss briefly their work with STEAM and respond to a moderated question to build a conversation and showcase STEAM as a movement the public can join.

    In coordination with the U.S. House of Representatives' STEAM Caucus co-chaired by Reps. Aaron Schock (R-IL) and Suzanne Bonamici (D-OR), Americans for the Arts will bring together STEAM leaders in diverse sectors, including academic, industry, government, and education fields to discuss briefly their work with STEAM and respond to a moderated question to build a conversation and showcase STEAM as a movement the public can join.

    Presenters: John Maeda, President, Rhode Island School of Design; Janis Hill, Principal, Quatama Elementary School, Hillsboro, Oregon; Amy Rasmussen, Executive Director, Chicago Arts Partnerships in Education (CAPE); Kevin Murray, Program Manager, School of Theater, George Mason University College of Visual and Performing Arts.

  • Series: Cultural, Arts, and Entertainment Districts

    Contains 3 Component(s) Recorded On: 10/24/2013

    Two part webinar on understanding and planning cultural, arts, and entertainment districts.

    Part 1: Understanding Cultural, Arts, and Entertainment Districts

    This webinar is an overview of Arts, Culture, and Entertainment Districts and the different types and communities they serve. You will learn about ways in which each of these District types have helped become a tool for economic development and revitalization.

    Recorded May 1, 2013


    Part 2: Planning and Creating Successful Cultural, Arts, and Entertainment Districts

    Do you have an area in which you want to create a District? What are the planning steps needed to move you forward? During this webinar you will also hear from experts on how they planned and developed successful and thriving Districts.

    Presented by: Adele Fleet Bacow, President, Community Partners Consultants

    Recorded October 24, 2013

  • Advancing Arts Education through an Expanded School Day

    Contains 2 Component(s) Recorded On: 10/18/2013

    Advancing Arts Education through an Expanded School Day: Lessons from Five Schools presents case studies of five schools utilizing the longer student and teacher days to prioritize time for arts education as they work to improve overall academic instruction and focus on individual student achievement. Join our panelists to learn more about the report, the work happening in these five schools, and how your community can implement the lessons learned from schools using an expanded day.

    Advancing Arts Education through an Expanded School Day: Lessons from Five Schoolspresents case studies of five schools utilizing the longer student and teacher days to prioritize time for arts education as they work to improve overall academic instruction and focus on individual student achievement. Join our panelists to learn more about the report, the work happening in these five schools, and how your community can implement the lessons learned from schools using an expanded day.

    Presented by: Kristen Engebretsen, Arts Education Program, Manager, Americans for the Arts; David Farbman, Co-Author, Advancing Arts Education through an Expanded School Day; Sherman Cowan, Teacher, Clarence Edwards Middle School; Stephanie Edmeade, Director of Expanded Learning Time, Clarence Edwards Middle School

  • Be the Change You Want to See in Your Arts Organization: Reaching Diverse Audiences

    Contains 2 Component(s) Recorded On: 10/08/2013

    Many arts organization know that they want to expand their reach and grow their audiences, but they don't know where to start. In this webinar, you'll learn why in order to see change within your arts organization, YOU need to become a change agent. We will explore the tools and technology to reach new, diverse audiences: reaching across demographics, different income levels, and education levels.

    Many arts organization know that they want to expand their reach and grow their audiences, but they don't know where to start. In this webinar, you'll learn why in order to see change within your arts organization, YOU need to become a change agent. We will explore the tools and technology to reach new, diverse audiences: reaching across demographics, different income levels, and education levels.

    Presented by: Adam Thurman, Director of Marketing & Communications, Court Theatre at the University of Chicago, Chicago, Illinois.

  • Embracing Business Unusual: Developing Innovative Responses to Audience Engagement Challenges

    Contains 2 Component(s) Recorded On: 09/25/2013

    Explore and learn from arts organizations that have experimented with innovative approaches to audience engagement, including participatory programming, contests, and crowdsourcing. Hear from Karina Mangu-Ward, Director of Activating Innovation at EmcArts, Mike Murawski Director of Education and Public Programs at the Portland Art Museum, and a finalist from the 2013 ArtsFwd Business Unusual Challenge about how to let go of old assumptions and adapt to the challenges of our new era.

    Explore and learn from arts organizations that have experimented with innovative approaches to audience engagement, including participatory programming, contests, and crowdsourcing. Hear from Karina Mangu-Ward, Director of Activating Innovation at EmcArts, Mike Murawski Director of Education and Public Programs at the Portland Art Museum, and 2013 ArtsFwd Business Unusual Challenge Finalist Dale Albright, Director of Field Services, Theatre Bay Area, about how to let go of old assumptions and adapt to the challenges of our new era.

    This webinar will transfer knowledge on innovation as a new organizational discipline and essential tools for developing effective new audience engagement strategies. Participants will be encouraged to make connections to their work and leave inspired to spearhead bold adaptations at their own organizations.

    Presented by: Karina Mangu-Ward, Director of Activating Innovation, EmcArts; Mike Murawski Director of Education and Public Programs, Portland Art Museum; Dale Albright, Director of Field Services, Theatre Bay Area

  • Are you Prepared? Emergency Preparedness

    Contains 2 Component(s) Recorded On: 09/04/2013

    None of us want to believe that "it" could happen to our arts organization - our passion, our labor of love, our career, and our future. Reality happens. Whether "it" is a hurricane, technology failure, scandal, fire or flood, accident or crime, pandemic, tornado, or physical infrastructure failure, crises can and do occur, which is why preparedness is key to sustainability. As we face constant natural and made disasters, do you have a plan? Is your data safe? Join us as we learn about how local arts agencies are preparing for disasters? What you need to know.

    None of us want to believe that "it" could happen to our arts organization - our passion, our labor of love, our career, and our future. Reality happens. Whether "it" is a hurricane, technology failure, scandal, fire or flood, accident or crime, pandemic, tornado, or physical infrastructure failure, crises can and do occur, which is why preparedness is key to sustainability. As we face constant natural and made disasters, do you have a plan? Is your data safe? Join us as we learn about how local arts agencies are preparing for disasters? What you need to know.

    Presenters: Mary Eileen Fouratt, Executive Director, Monmouth Country Arts Council (MCAC), Red Bank, NJ; Mollie Quinlan-Hayes, Deputy Director and Accessibility Coordinator, South Arts, Atlanta, GA