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  • Comprehensive Marketing Planning Workshop

    Contains 2 Component(s) Recorded On: 09/06/2018

    The Comprehensive Marketing Planning Workshop centers on 10 steps marketers can use to produce comprehensive marketing plans. Plans all too often today are made ‘on the fly’ and under the duress. Well intentioned marketing activities often yield poor results when deep and thorough planning did not occur prior to implementation. By following these tried and true 10 steps, marketers will increase their potential for success.

    image About this Webinar

    September 5, 2018 at 3:00PM (ET)

    The Comprehensive Marketing Planning Workshop centers on 10 steps marketers can use to produce comprehensive marketing plans. Plans all too often today are made ‘on the fly’ and under the duress. Well intentioned marketing activities often yield poor results when deep and thorough planning did not occur prior to implementation. By following these tried and true 10 steps, marketers will increase their potential for success.

    The 10-steps covered include:

    • Business Situation Analysis
    • Target Market Effectiveness
    • Communication Goals
    • Tactical Marketing Mix Tools
    • Marketing Budgets Execution and Evaluation

    Learning Objectives:

    • Participants will learn the significance of the 10 steps presented and how to execute each one well.
    • Participants will learn how to analyze a business situation and then prepare and propose marketing tactics and strategies.
    • Participants will also learn how to measure and evaluate effectiveness. 

    Mark Cardwell

    Executive Director, Ohio Marketing Association

    Mark Cardwell is the founder and executive director of the Ohio Marketing Association (OMA) a member-based nonprofit providing professional development, networking and employment opportunities for Ohio marketing professionals. A distinctive mission of OMA is to strengthen nonprofit impact through marketing education. 

    Mark has 20 + years of experience in arts marketing, operational leadership, executive level management, media sales and communications. 

    Mark has a long history of board level community service and has been recognized for his work with local and national awards.

    Mark holds a Bachelor of Fine Arts from the Columbus College of Art and Design.

  • Special Edition Member Briefing: National Arts in Education Week

    Contains 2 Component(s)

    Join us for this member only briefing!

    image Special Edition Member Briefing

    September 4, 2018 at 3:00PM

    #ArtsEdWeek

    Join Arts Education Program Manager, Jeff M. Poulin for an overview of Americans for the Arts’ celebration of National Arts in Education Week. You will learn about our professional development opportunities during the week as well as the many resources available for you to celebrate, advocate, and participate.  You’ll have a chance for Q&A, so feel free to bring your specific question or examples of how you have celebrated National Arts in Education Week in the past! 

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Everyone now and then we do Special Edition Member Briefings to cover timely topics. Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Cristyn Johnson at cjohnson@artsusa.org.

    Presenters:

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    Jeff Poulin,  Arts Education Program Manager, Americans for the Arts

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    Cristyn Johnson, Local Arts Advancement Program Manager, Americans for the Arts


  • Broaden and Diversify the Leadership Pipeline Twitter Chat

    Contains 2 Component(s)

    This #ArtsEdChat will foster discussion about BROADENING AND DIVERSIFYING THE LEADERSHIP PIPELINE.

    imageAbout this Twitter Chat

    September 12, 2018 at 8:00 PM


    In 2017, Americans for the Arts conducted research to illuminate effective practices of emerging and veteran leaders in the field of arts education to explore strategies toward broadening and diversifying the leadership pipeline. The research was intended to inform the development of programming to assist in skill building for intergenerational dialogue, and to support the concept of cyclical mentorship among new and seasoned leaders in the arts education field. 

    The research revealed five key themes, and this #ArtsEdChat will foster discussion about BROADENING AND DIVERSIFYING THE LEADERSHIP PIPELINE.


    Learning Objectives:

    • Explore the findings of ‘Cyclical Mentorship in Arts Education Leadership’ research;
    • Illuminate existing tools and resources in the nonprofit, arts, and education sectors to hone skills in this area; and
    • Hear strong examples and cogent advice from emerging and veteran leaders in the arts education field.   

    Follow @Americans4Arts for more information, host @JeffMPoulin for questions, and be sure to use #ArtsEdLeadership and #ArtsEdChat to follow the conversation.

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    Jeff M. Poulin

    Arts Education Program Manager, Americans for the Arts 

    Jeff M. Poulin leads the Arts Education Program at American for the Arts, where he works to advance local, state, and federal policies supportive of equitable access to arts education throughout the United States. In his role, Jeff trains over 10,000 people annually, publishes research and policy analysis, manages strategic partnerships, and leads networks of stakeholders.

    With over a decade of experience as a performer, teaching artist, education researcher, and arts administrator, Jeff’s work is grounded in social justice and seeks transformative policy solutions to society’s most-challenging problems. Jeff is widely published, serves as a reviewer for grant and research panels, and speaks to audiences across the country and around the globe.

    Jeff hails from Portland, Maine is a fellow of the Royal Society of the Arts (UK). He holds degrees in arts management, cultural policy, and education from Oklahoma City University, University College Dublin, and the University of Glasgow. 

  • Create Your Coalition Twitter Chat

    Contains 2 Component(s)

    This #ArtsEdChat will foster discussion about CREATING YOUR COALITION.

    imageAbout this Twitter Chat

    September 10, 2018 at 8:00 PM


    In 2017, Americans for the Arts conducted research to illuminate effective practices of emerging and veteran leaders in the field of arts education to explore strategies toward broadening and diversifying the leadership pipeline. The research was intended to inform the development of programming to assist in skill building for intergenerational dialogue, and to support the concept of cyclical mentorship among new and seasoned leaders in the arts education field. 

    The research revealed five key themes, and this #ArtsEdChat will foster discussion about CREATING YOUR COALITION


    Learning Objectives:

    • Explore the findings of ‘Cyclical Mentorship in Arts Education Leadership’ research;
    • Illuminate existing tools and resources in the nonprofit, arts, and education sectors to hone skills in this area; and
    • Hear strong examples and cogent advice from emerging and veteran leaders in the arts education field.   

    Follow @Americans4Arts for more information, host @JeffMPoulin for questions, and be sure to use #ArtsEdLeadership and #ArtsEdChat to follow the conversation.

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    Jeff M. Poulin

    Arts Education Program Manager, Americans for the Arts 

    Jeff M. Poulin leads the Arts Education Program at American for the Arts, where he works to advance local, state, and federal policies supportive of equitable access to arts education throughout the United States. In his role, Jeff trains over 10,000 people annually, publishes research and policy analysis, manages strategic partnerships, and leads networks of stakeholders.

    With over a decade of experience as a performer, teaching artist, education researcher, and arts administrator, Jeff’s work is grounded in social justice and seeks transformative policy solutions to society’s most-challenging problems. Jeff is widely published, serves as a reviewer for grant and research panels, and speaks to audiences across the country and around the globe.

    Jeff hails from Portland, Maine is a fellow of the Royal Society of the Arts (UK). He holds degrees in arts management, cultural policy, and education from Oklahoma City University, University College Dublin, and the University of Glasgow. 

  • Develop a Facilitator’s Role Twitter Chat

    Contains 2 Component(s)

    This #ArtsEdChat will foster discussion about DEVELOPING A FACILITATOR’S ROLE.

    imageAbout this Twitter Chat

    September 11, 2018 at 8:00 PM


    In 2017, Americans for the Arts conducted research to illuminate effective practices of emerging and veteran leaders in the field of arts education to explore strategies toward broadening and diversifying the leadership pipeline. The research was intended to inform the development of programming to assist in skill building for intergenerational dialogue, and to support the concept of cyclical mentorship among new and seasoned leaders in the arts education field. 

    The research revealed five key themes, and this #ArtsEdChat will foster discussion about DEVELOPING A FACILITATOR’S ROLE.


    Learning Objectives:

    • Explore the findings of ‘Cyclical Mentorship in Arts Education Leadership’ research;
    • Illuminate existing tools and resources in the nonprofit, arts, and education sectors to hone skills in this area; and
    • Hear strong examples and cogent advice from emerging and veteran leaders in the arts education field.   

    Follow @Americans4Arts for more information, host @JeffMPoulin for questions, and be sure to use #ArtsEdLeadership and #ArtsEdChat to follow the conversation.

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    Jeff M. Poulin

    Arts Education Program Manager, Americans for the Arts 

    Jeff M. Poulin leads the Arts Education Program at American for the Arts, where he works to advance local, state, and federal policies supportive of equitable access to arts education throughout the United States. In his role, Jeff trains over 10,000 people annually, publishes research and policy analysis, manages strategic partnerships, and leads networks of stakeholders.

    With over a decade of experience as a performer, teaching artist, education researcher, and arts administrator, Jeff’s work is grounded in social justice and seeks transformative policy solutions to society’s most-challenging problems. Jeff is widely published, serves as a reviewer for grant and research panels, and speaks to audiences across the country and around the globe.

    Jeff hails from Portland, Maine is a fellow of the Royal Society of the Arts (UK). He holds degrees in arts management, cultural policy, and education from Oklahoma City University, University College Dublin, and the University of Glasgow. 

  • Embrace the Cycle of Mentorship Twitter Chat

    Contains 2 Component(s)

    This #ArtsEdChat will foster discussion about EMBRACING THE CYCLE OF MENTORSHIP.

    imageAbout this Twitter Chat

    September 14, 2018 at 8:00 PM


    In 2017, Americans for the Arts conducted research to illuminate effective practices of emerging and veteran leaders in the field of arts education to explore strategies toward broadening and diversifying the leadership pipeline. The research was intended to inform the development of programming to assist in skill building for intergenerational dialogue, and to support the concept of cyclical mentorship among new and seasoned leaders in the arts education field.

    The research revealed five key themes, and this #ArtsEdChat will foster discussion about EMBRACING THE CYCLE OF MENTORSHIP.


    Learning Objectives:

    • Explore the findings of ‘Cyclical Mentorship in Arts Education Leadership’ research;
    • Illuminate existing tools and resources in the nonprofit, arts, and education sectors to hone skills in this area; and
    • Hear strong examples and cogent advice from emerging and veteran leaders in the arts education field.   

    Follow @Americans4Arts for more information, host @JeffMPoulin for questions, and be sure to use #ArtsEdLeadership and #ArtsEdChat to follow the conversation.

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    Jeff M. Poulin

    Arts Education Program Manager, Americans for the Arts 

    Jeff M. Poulin leads the Arts Education Program at American for the Arts, where he works to advance local, state, and federal policies supportive of equitable access to arts education throughout the United States. In his role, Jeff trains over 10,000 people annually, publishes research and policy analysis, manages strategic partnerships, and leads networks of stakeholders.

    With over a decade of experience as a performer, teaching artist, education researcher, and arts administrator, Jeff’s work is grounded in social justice and seeks transformative policy solutions to society’s most-challenging problems. Jeff is widely published, serves as a reviewer for grant and research panels, and speaks to audiences across the country and around the globe.

    Jeff hails from Portland, Maine is a fellow of the Royal Society of the Arts (UK). He holds degrees in arts management, cultural policy, and education from Oklahoma City University, University College Dublin, and the University of Glasgow. 

  • Inspire Others to Action Twitter Chat

    Contains 2 Component(s)

    This #ArtsEdChat will foster discussion about INSPIRING OTHERS TO ACTION.

    imageAbout this Twitter Chat

    September 13, 2018 at 8:00 PM


    In 2017, Americans for the Arts conducted research to illuminate effective practices of emerging and veteran leaders in the field of arts education to explore strategies toward broadening and diversifying the leadership pipeline. The research was intended to inform the development of programming to assist in skill building for intergenerational dialogue, and to support the concept of cyclical mentorship among new and seasoned leaders in the arts education field.

    The research revealed five key themes, and this #ArtsEdChat will foster discussion about INSPIRING OTHERS TO ACTION.


    Learning Objectives:

    • Explore the findings of ‘Cyclical Mentorship in Arts Education Leadership’ research;
    • Illuminate existing tools and resources in the nonprofit, arts, and education sectors to hone skills in this area; and
    • Hear strong examples and cogent advice from emerging and veteran leaders in the arts education field.   

    Follow @Americans4Arts for more information, host @JeffMPoulin for questions, and be sure to use #ArtsEdLeadership and #ArtsEdChat to follow the conversation.

    image


    Jeff M. Poulin

    Arts Education Program Manager, Americans for the Arts 

    Jeff M. Poulin leads the Arts Education Program at American for the Arts, where he works to advance local, state, and federal policies supportive of equitable access to arts education throughout the United States. In his role, Jeff trains over 10,000 people annually, publishes research and policy analysis, manages strategic partnerships, and leads networks of stakeholders.

    With over a decade of experience as a performer, teaching artist, education researcher, and arts administrator, Jeff’s work is grounded in social justice and seeks transformative policy solutions to society’s most-challenging problems. Jeff is widely published, serves as a reviewer for grant and research panels, and speaks to audiences across the country and around the globe.

    Jeff hails from Portland, Maine is a fellow of the Royal Society of the Arts (UK). He holds degrees in arts management, cultural policy, and education from Oklahoma City University, University College Dublin, and the University of Glasgow. 

  • August 2018 Member Briefing: Private Sector and pARTnership Resources

    Contains 2 Component(s)

    Join us for this member only briefing!

    image August 2018 Member Briefing

    August 21, 2018 at 3:00PM

    About the Member Briefing

    Join Private Sector Initiatives Program Manager, Jessica Stern, and Local Arts Advancement Program Manager, Cristyn Johnson for the latest on tools and resources for successfully engaging with the business community. You’ll have a chance for Q&A, so feel free to bring your specific question or case study! 

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Cristyn Johnson at cjohnson@artsusa.org.

    If you will be viewing the live event on your ipad or iphone you will need to download the MobileMeetings APP By E-STREAM.COM, Inc. and enter the meeting number:547798.

    Presenters:

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    Jessica Stern,  Private Sector Initiatives Program Manager, Americans for the Arts

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    Cristyn Johnson, Local Arts Advancement Program Manager, Americans for the Arts


  • Arts Education & Public Art: Towards Practice

    Contains 1 Component(s)

    In this third and final installment of the annual Arts Education & Public Art series, hear about what we've learned and explore some specific, replicable examples of crossover between public art and arts education.

    imageAbout this Webinar

    Available: August 21, 2018

    Filmed  at the 2018 Americans for the Arts Annual Convention, watch the third and final installment of the annual Arts Education & Public Art series, hear about what we've learned and explore some specific, replicable examples of crossover between public art and arts education.

    Learning Objectives:

    • Explore three years of conversation and research about the intersection of public art and arts education.
    • Hear concrete case studies of examples at the arts education/public art intersection.
    • Map next steps, including access to a network of others interested in working more deeply at this intersection.

    Once registered for the webinar, two additional tabs will appear: the "Handouts" tab includes pre-reading information, and the "Resources" tab includes information mentioned during the presentation and additional resources on the topic of Public Art & Arts Education.

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    Olivia Gude 

    Professor & Chair of Art Education, School of the Art Institute of Chicago

    Artist and educator Olivia Gude is the Chair of Art Education at the School of the Art Institute of Chicago and a Professor Emerita at the University of Illinois at Chicago. Professor Gude served as a member of the Visual Arts writing team for the Next Generation National Visual Arts Standards. She has created many award-winning collaborative mural and mosaic projects. Her research focuses on developing new paradigms for visual art curriculum; her articles include: Drawing Color Lines, Postmodern Principles, Principles of Possibility: Considerations for a 21st Century Art and Culture Curriculum, New School Art Styles: the Project of Art Education, and Art Education for Democratic Life. In recent years, Gude has united her work as a community artist and art educator by creating participatory spaces in which teachers investigate and re-invent the social practice of art education.

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    James Halliday

    Program Director, Education Synergy Alliance

    James Halliday is a native San Diegan. He attended public K-12 schools, completed the International Baccalaureate Diploma program at San Diego HS in 1999, and had the privilege of being an Aaron Price Fellow, where the connection between civic engagement and public leadership first took root.

    After graduating with a degree in history from Stanford in 2003, James pursued postgraduate studies in Cracow, Poland, where he lived until 2005. Between 2005-14, he lived Seoul, Moscow, and Istanbul, where he worked for many years in journalism, before transitioning the focus of his work to the intersection of education, philanthropy, and social enterprise.

    He is currently Program Director at the Education Synergy Alliance, and actively involved in shaping the impact economy for the greater San Diego region through his work with ImpactSD and the local chapter of EPIP.

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    Michael Sweney

    Art in Public Places Program Manager, Washington State Arts Commission

    Mike joined ArtsWA in 2007 and has led the public art team since 2011. One of the country’s oldest statewide public art programs, Art in Public Places has been a leader in developing and administering best practices for art acquisition and collection care. Mike has managed more than 100 public art projects throughout the state in the diverse communities of Washington’s public schools, colleges, universities, and state agencies. Prior to ArtsWA, he was an art gallery director with Davidson Contemporary in Seattle and Charles Cowles Gallery in New York. He is a past board vice president for Seattle’s Center on Contemporary Art and currently serves on the Tacoma Art Museum’s Collection Committee, the Advisory Committee for Washington State University’s new Jordan Schnitzer Museum of Art, and chairs the Tacoma Arts Commission. He holds a BA degree in Art History and Studio Art from Oberlin College.

    Moderator

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    Jeff Poulin

    Arts Education Program Manager, Americans for the Arts

    Jeff M. Poulin joined the arts education team at Americans for the Arts in 2013. He works to empower local, state and federal supporters of arts education to become effective advocates to advance policies supportive of equitable access to arts education for all students.

    In his role at Americans for the Arts, Jeff has trained over 10,000 advocates in all 50 states.  He was also been instrumental in the publication of the 2014 National Core Arts Standards, a leader in the creative youth development movement, and a founding board member of the Innovation Collaborative. Before arriving in D.C., Jeff worked for several nonprofit and commercial organizations in the US and abroad focused primarily in production and programming, audience development, research and policy. Notably, he was an advisor on the implementation of the first national Arts in Education Charter under the directions of the Ministers of Arts and Education in the Republic of Ireland. Jeff frequently speaks at a number of nonprofit organizations and universities.

    Jeff hails from Portland, Maine and holds a Master of Arts degree in Arts Management and Cultural Policy from University College Dublin and a Bachelor of Science degree in Entertainment Business from Oklahoma City University.

  • Join the Movement: Host Your Own Creative Conversation

    Contains 2 Component(s)

    Are you interested in hosting a Creative Conversation in your community? Creative Conversations are a great way to connect your local community to a grassroots movement, elevating the profile of the arts in your community and across the country. Join us for a webinar with Emerging Leaders Council Members Brea Heidelberg and Todd Trebour as we take a look at the Creative Conversation process. Learn best practices for hosting your own Creative Conversation, including topics to cover, who to partner with, formatting options, and more. We’ll also take a trip down memory lane as we look at case studies of previous successful Creative Conversations.

    image About this Webinar

    August 15, 2018 at 3:00PM

    Are you interested in hosting a Creative Conversation in your community? Creative Conversations are a great way to connect your local community to a grassroots movement, elevating the profile of the arts in your community and across the country. Join us for a webinar with Emerging Leaders Council Members Brea Heidelberg and Todd Trebour as we take a look at the Creative Conversation process. Learn best practices for hosting your own Creative Conversation, including topics to cover, who to partner with, formatting options, and more. We’ll also take a trip down memory lane as we look at case studies of previous successful Creative Conversations. 

    Learning Objectives:

    • Participants will learn what a Creative Conversation is.
    • Participants will learn best practices in creating and executing a Creative Conversation. 
    • Participants will hear case studies of successful Creative Conversations.

    Brea Heidelberg

    Assistant Professor & Associate Program Director

    Drexel University

    Brea M. Heidelberg is an arts management educator, consultant, and researcher. She is currently Assistant Professor & Associate Program Director of the Entertainment & Arts Management program at Drexel University. She is a board member of the Association of Arts Administration Educators, where she serves as Vice President and Chair of the Diversity, Equity, and Inclusion Task Force. She also serves on Americans for the Arts’ Emerging Leaders Council and on the editorial board of the American Journal of Arts Management.

    Dr. Heidelberg earned her PhD in Arts Administration, Education and Policy from The Ohio State University and a MS in Human Resource Development from Villanova University. She is the Founder and Principal of ISO Arts Consulting. Her research interests include professional development for arts administrators, human resource development in arts & cultural institutions, diversity, equity, and inclusion in the arts, arts advocacy rhetoric, and cultural management in the African diaspora. 

    ISO Arts Consulting: www.isoartsconsulting.com

    Twitter: @BMHeidelberg

    Todd Trebour

    Organizations Program Director, Rhode Island State Council on the Arts

    Todd Trebour is the Organizations Program Director at the Rhode Island State Council on the Arts (RISCA). Todd manages and oversees the agency’s support for organizations, including granting programs. He also works within state government and in the public to identify new opportunities and provide educational support for arts and culture organizations. 

    Prior to RISCA, Todd was the Program Coordinator for the UMass Amherst Arts Extension Service (AES). Through his work at AES, Todd helped artists and arts students build vibrant careers and businesses through arts management and arts entrepreneurship courses, trainings, and programming, both on-campus, regionally, and online. Before working with AES, Todd was the marketing and development director at Chester Theatre Company (CTC), a professional summer theatre company in the mountain town of Chester, MA. 

    Twitter: @RISCA1967

    Website: http://www.arts.ri.gov/

    For some inspiration and examples of Creative Conversations that have been held in the past, check out the following links:

    Twitter Chat

    Community Dialogue

    Panel Discussions

    Facebook Live Events

    Informal Conversation/Happy Hour