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  • Inside a Museum Turnaround

    Contains 2 Component(s) Recorded On: 10/09/2012

    Nina Simon, known for her popular blog Museum 2.0, has been acclaimed for her visionary approach to engaging the public in cultural institutions to make them more dynamic, relevant, essential places.

    Nina Simon, known for her popular blog Museum 2.0, has been acclaimed for her visionary approach to engaging the public in cultural institutions to make them more dynamic, relevant, essential places. Last year, Ms. Simon took on the task of turning around a cultural institution that was floundering financially, testing out her community-centered approach with the aim of creating a dynamic new future for the Museum of Art & History in Santa Cruz. By taking risks and engaging audiences and donors in new ways, the Museum has experienced a dramatic financial and programmatic turnaround. Find out what Nina Simon learned and how you can apply ideas of participatory design to connect with community members and inspire collaboration and co-creation of new cultural experiences.

    Presenters: Presented by: Nina Simon, Author and Executive Director The Museum of Art & History, Santa Cruz, CA


  • Building Partnerships with Business: Employee Engagement and the Arts (The pARTnership Movement series)

    Contains 2 Component(s) Recorded On: 09/19/2012

    Even in the current economy, businesses are still searching for innovative ways to recruit and retain employees. Hear from businesses that recognize the arts can help solve these issues. Learn from arts organizations and human resource managers who have successfully partnered for mutual success.

    Even in the current economy, businesses are still searching for innovative ways to recruit and retain employees. Hear from businesses that recognize the arts can help solve these issues. Learn from arts organizations and human resource managers who have successfully partnered for mutual success.

    Presenters: Connie Valentine, President & CEO, Arts & Business Council of Greater Nashville; Laurie Mcintosh, Director, Member Engagement, Society for Human Resource Management; Jeff Tetrick, CFO Pinnacol Assurance


  • 2012 Creative Conversations: Emerging Leaders and Community Leadership

    Contains 2 Component(s) Recorded On: 09/12/2012

    In June 2012, Americans for the Arts hosted our first Emerging Leaders Preconference in 7 years. The theme centered on the arts administrator's role in the broader community, providing attendees the opportunity to discover the path from arts professional to community leader. Join us on this webinar to discuss ideas for hosting your 2012 Creative Conversation including hosting best practices, topic ideas, and Emerging Leader Network engagement.

    In June 2012, Americans for the Arts hosted our first Emerging Leaders Preconference in 7 years. The theme centered on the arts administrator's role in the broader community, providing attendees the opportunity to discover the path from arts professional to community leader. Join us on this webinar to discuss ideas for hosting your 2012 Creative Conversation including hosting best practices, topic ideas, and Emerging Leader Network engagement. Also hear about the overarching lessons learned at the preconference, and how you can begin to put action around your own personal path to community leadership.

    Presented by: Teniqua Broughton, Executive Director, Act One Foundation; Stephanie Hanson, Leadership Development Program Manager, Americans for the Arts; Todd Eric Hawkins, Project Manager, Public Art for Public Schools, NYC School Construction Authority; Madeline Orton, Programs and Services Associate, ArtPride New Jersey, Inc.


  • Digital Marketing: Today‚Äôs Most Actionable Direct Response Tool

    Contains 2 Component(s) Recorded On: 08/22/2012

    In the context of today's rapidly shifting media environment, learn current best practices and tips for targeting both existing and prospective new patrons where they gather online, plus how to deliver compelling campaigns that build engagement and result in measurable transactions.

    In the context of today's rapidly shifting media environment, learn current best practices and tips for targeting both existing and prospective new patrons where they gather online, plus how to deliver compelling campaigns that build engagement and result in measurable transactions. The webinar will cover a wide spectrum of information including digital advertising delivery mechanisms, targeting specific audience profiles, creative best practices, how to best leverage search engine marketing (SEM), as well as integration and tracking results within ticketing platforms.

    Sharing actual arts organization case study data and examples, this webinar will examine the synergies of integrating multiple digital tools to drive brand value and reach targeted audiences efficiently and cost-effectively.

    Presented by: Julie Begley, Managing Director, MoGoARTS Marketing; Doug Mowbray, President and CEO, MoGoARTS Marketing

    Moderated by: Laura Kakolewski, Program Coordinator for Arts Marketing and Audience Engagement, Americans for the Arts


  • Public Art Evaluation: Principles & Methodology for Measuring Social Impact

    Contains 2 Component(s) Recorded On: 08/16/2012

    When public art administrators are asked to make the case for their program, it is beneficial for them to look at both the economic and social impact of the artworks within the larger urban, social and cultural context.

    When public art administrators are asked to make the case for their program, it is beneficial for them to look at both the economic and social impact of the artworks within the larger urban, social and cultural context. Is there a reliable framework that can be the basis of good public art evaluation? And what are some simple yet effective evaluation methods that public art programs can implement? These questions and more will be addressed in Americans for the Arts' ongoing work in measuring the impact of public art.

    Presented by: Recent PAN and Animating Democracy Blog Salon contributors Dr. Elizabeth Morton, Professor in Practice, Urban Affairs and Planning, Virginia Tech, Alexandria campus; Angela Adams, Public Art Administrator, Arlington Cultural Affairs, Arlington, VA and Katherine Gressel, artist and Programs Manager at Smack Mellon Gallery (NY); Pam Korza, Co-Director Animating Democracy, Americans for the Arts


  • The Psychology of Social Media: Using Human Behavior to Drive Online Interactions

    Contains 2 Component(s) Recorded On: 07/24/2012

    Nobody wants to take the last donut on the conference room table (people will go as far as to cut it in half just so they won't be the last one).

    Nobody wants to take the last donut on the conference room table (people will go as far as to cut it in half just so they won't be the last one). The same thing happens on your Facebook page: nobody wants to be the first to comment on your recent post. We are social creatures governed by complex behavioral rules. In this webinar, arts marketing consultant and consumer psychologist Ron Evans will explore techniques to tap into everyday human behavior to help drive engagement via social media. By explaining and applying research done by social psychologists, this session will be applicable to any of your social media channels.

    Presenters: Ron Evans, Principal, Groupofminds.com -- arts technology planning and audience engagement


  • Incorporating Digital Marketing Into Your Fundraising Plan

    Contains 2 Component(s) Recorded On: 06/20/2012

    Your donors are online, and your fundraising strategy must reflect this reality. As your organization's demographics change, so must your tactics for reaching new members in order to cultivate them into active supporters and, eventually, long-term donors.

    Your donors are online, and your fundraising strategy must reflect this reality. As your organization's demographics change, so must your tactics for reaching new members in order to cultivate them into active supporters and, eventually, long-term donors. Digital marketing's many platforms allow your organization to reach the right audience at the right time, in increasingly targeted and sophisticated ways, yielding measurable return on investment (ROI).

    Join us for an introduction to how digital marketing and advertising can be used to improve your fundraising effectiveness. Learn best practices to test your way into online marketing and maximizing fundraising ROI. Our presenters will provide an overview and case study on best practices for integrated marketing and fundraising using:

    * Search Advertising
    * Banner Advertising
    * Video Advertising
    * Social Media Advertising such as Facebook
    * Remarketing / Retargeting
    * Integration with Other Efforts

    If you're looking to turn online support into individuals contributing to your mission, you will not want to miss this session!

    Presented by: Kimberly O'Donnell, Chief Marketing Officer, WealthEngine; Amy Gonzalez, President, Blueprint Interactive

    Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts.

    This webinar was sponsored by:
    American University - Graduate Certificate in Technology and Arts Management
    For more information, e-mail artsmgtcert@american.edu.


  • Reclaiming the F-Word: Folk Arts, Shifting Populations & Civic Engagement

    Contains 2 Component(s) Recorded On: 06/14/2012

    In this webinar, we will explore the importance of folk and traditional arts, highlighting how they connect individuals to their communities, foster dialogue between groups, and build cultural and civic capacity.

    In this webinar, we will explore the importance of folk and traditional arts, highlighting how they connect individuals to their communities, foster dialogue between groups, and build cultural and civic capacity. Presenters will offer you examples of folk and traditional arts as a method for creating civic engagement and social change and show how they are key to both preservation and participation.

    Presented by: Betsy Peterson, Director of the American Folklife Center, Amy Kitchener, Executive Director of the Alliance for California Traditional Arts; Maria Rosario Jackson, Senior Research Associate in the Metropolitan Housing and Communities Policy Center and Director of the Urban Institute's Culture, Creativity, and Communities Program.

  • Building Partnerships with Business: Arts-Based Training Programs (The pARTnership Movement Series)

    Contains 2 Component(s) Recorded On: 05/22/2012

    Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses.

    Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses. Learn how organizations across the country are making the case for arts-based training and creating new and innovative programs to work with businesses.

  • Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty

    Contains 2 Component(s) Recorded On: 05/08/2012

    In January 2011, Arena Stage at the Mead Center for American Theater embarked upon a new cross-department initiative to build patron loyalty and lifetime value.

    In January 2011, Arena Stage at the Mead Center for American Theater embarked upon a new cross-department initiative to build patron loyalty and lifetime value. Recognizing that many times marketing and development divisions operate as separate silos, Arena Stage in collaboration with Target Resource Group began to look at patrons holistically, and they developed strategies to increase loyalty and to build revenue streams while reducing costs by finding efficiencies. Much more than a simple change in the org chart, this focus on loyalty has brought about an organizational shift in culture. Along the way, they have seen significant growth, but they have also hit a few snags. If you are looking for strategic ways in which to increase revenue, reduce expenses and lower attrition, tune in.

    Presenters: Chad Bauman, Associate Director/Director of Marketing & Membership at The Smithsonian Associates

    Moderators: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts