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  • Midwife, Drill Sergeant, Curator, Oracle: The Roles of a Public Art Project Manager

    Contains 2 Component(s) Recorded On: 10/26/2011

    Two project managers and two artists discuss building successful relationships and developing skills sets that lead to the best art project while cultivating creative thinking and problem solving.

    Two project managers and two artists discuss building successful relationships and developing skills sets that lead to the best art project while cultivating creative thinking and problem solving. Public art professionals at all levels of experience are encouraged to register.

    Presenters:
    Cath Bruner, Director of Public Art, 4Culture, King County, WA
    Dan Corson, Artist, Seattle, WA
    Lee Modica, Arts Administrator, Florida's Art in State Buildings Program
    Janet Zweig, Artist, New York
    Moderator: Peggy Kendellen, PAN Council Co-Chair, Project Manager, Regional Art & Cultural Council, Portland, OR


  • Creative Conversation: Community Engagement in the Arts

    Contains 2 Component(s) Recorded On: 10/25/2011

    How do you change the conversation in your community by activating creativity to engage residents and increase participation in community events?

    How do you change the conversation in your community by activating creativity to engage residents and increase participation in community events? Americans for the Arts is hosting its own Creative Conversation, in honor of National Arts & Humanities Month, to encourage creative community engagement that taps into a community's arts assets. Hear arts and community leaders share examples of how they are getting creative with community engagement and connecting the arts with larger community initiatives. Then join a moderated conversation about opportunities, challenges, and impact. Get tips for how to sustain engagement. Ask questions, and leave the webinar with ideas for enhancing the engagement in your own community along with resources for continuing the learning.

    National Arts & Humanities Month Welcome by Robert L. Lynch, President & CEO, Americans for the Arts

    Moderated by: Joanna Chin, Program Coordinator, Animating Democracy, Americans for the Arts

    Presenters include:

    • Michael Killoren, Director for Local Arts Agencies and Challenge America Fast-Track, National Endowment for the Arts, Washington, DC
    • Camille Maxwell, Real Estate Development Director, Northeast Shores, Cleveland, OH
    • Sean McGlynn, Director, City of El Paso Museums & Cultural Affairs, El Paso, TX
    • Jon Pounds, Executive Director, Chicago Public Art Group, Chicago, IL

  • Pricing Strategies to Attract Audiences and Keep Them Coming Back for More

    Contains 2 Component(s) Recorded On: 10/19/2011

    We know that prices have an important influence on who buys tickets, and how often.

    We know that prices have an important influence on who buys tickets, and how often. But how can we make sure that our prices attract new audiences and keep them coming back? We'll look at the effect of introductory discounts, differentiated pricing, dynamic pricing and more to understand how to work toward pricing that works to our short- and long-term benefit.

    Presenters: Kara Larson, Founder & Principal
    Arts Knowledge, LLC


  • How Strong is Your Social Net?

    Contains 2 Component(s) Recorded On: 09/21/2011

    Trudel | MacPherson's How Strong is Your Social Net? national survey of digital and social media usage by arts organizations, the first study of its kind, is revealing surprising trends.

    Trudel | MacPherson's How Strong is Your Social Net? national survey of digital and social media usage by arts organizations, the first study of its kind, is revealing surprising trends. "The panic is over," arts specialists Mary Trudel and Rory MacPherson say, but many challenges remain in the evolving landscape of technology and communications policy in a down economy. The survey data has revealed not only a national picture of what arts organizations are doing online, but also perceptions of effectiveness. Joined by digital media strategist Jai Sen, Trudel and MacPherson will present an overview of their national findings and some specific case studies of arts organizations--both large and small--who are using digital and social media to full advantage.

    Presenters: Mary Trudel and Rory MacPherson, Trudel | MacPherson Arts Consulting with Jai Sen, Sen | Associates


  • Going Green: How to Align Public Art with Green Building and Infrastructure

    Contains 2 Component(s) Recorded On: 05/04/2011

    Increasingly, various levels of government are demanding that new and retrofitted public buildings and urban infrastructure meet green standards.

    Increasingly, various levels of government are demanding that new and retrofitted public buildings and urban infrastructure meet green standards. Through case studies and policy examples we will cover fundamental approaches for integrating art that makes green technologies visible into the design and construction of green buildings, as well as public infrastructure. Participants will learn key language that describes approaches to public art that showcases green building and infrastructure technologies such as stormwater capture and energy production and how these kinds of public art can be integrated into existing and new ordinances and modifications to comprehensive plans. Productive strategies for the artist selection process, as well as green building standards materials resources and maintenance will also be covered.

    Moderator:
    Liesel Fenner, Public Art Program Manager, Americans for the Arts
    Presenters: Mary Jo Aagerstoun, President, EcoArt South Florida, Inc; Rebecca Ansert, Principal, Green Public Art; Emily Blumenfeld, Public Art Consultant, Via Partnership; Mark Brest van Kempen, Public Artist; Patricia Watts, founder/west coast curator, ecoartspace.
  • Public Art Contracts and Copyrights

    Contains 2 Component(s)

    One of the necessities of creating a work of public art is a legal and binding agreement between the artist and commissioning body.

    One of the necessities of creating a work of public art is a legal and binding agreement between the artist and commissioning body. We will discuss the complications and compromises of contracts.

    Presenters: Sarah S. Conley, Attorney, Law Office of Sarah S. Conley, Studio City, CA; Larry Kirkland, Artist, Washington, DC; Susan Pontious, Public Art Program Deputy Director, San Francisco Arts Commission for Historic Monuments, San Francisco


  • Series: Public Art Academy for Artists

    Contains 4 Component(s) Recorded On: 11/03/2010

    Three part series for Artists.

    Part 1

    In this workshop, artists will be given the necessary tools to make the leap from working in the isolation of the studio to working in a collaborative, large scale setting. The intent is to give artists the confidence and knowledge needed to move their career into public art.

    1. Slide show highlighting 10-15 different types of public art projects including full descriptions.
    2. Recognizing the types of projects that are best suited for your skills
    3. Responsibilities of a public artist and public art project manager. Describing the collaborative process of project development.
    4. How to apply, write a letter, graphically and verbally present your work in an application. What to include in a letter of interest and how to present your work in an interview.
    5. Artists experiences. The two artists describe how they began working in public art and the relationship of their public art to their previous work; show slides of previous work, describe specific interest in applying for the public art project/s they have participated in, and how they presented themselves and their work to get their first public art project.

    Presenters: Steven Huss, Amy Trachtenberg, Sammy Rodriquez


    Part 2

    Working in the studio allows an artist to create his/her own schedule, budget, and system for creation. Once an artist moves into the highly collaborative field of public art, huge changes are introduced. In this workshop we will cover how to work with other professionals, where to find help when needed, and the roles of each professional/ stakeholder as a project moves forward.

    1. Slide show highlighting 10-15 different types of public art projects including full descriptions.
    2. Getting started -learning from stakeholders including community members, architects/designers, and reviewing bodies; the roles of team members and lines of communication (project manager, contracting officer, architects, engineers and other consultants).
    3. How to present your ideas—what is expected during concept development stage.
    4. Leveraging opportunities and resources (e.g. architecture/building elements and/or community involvement)
    5. Artist experiences - how and what we learned from community members and stakeholders, and content/resources; how we leveraged architecture -the development steps of a project.
    6. Collateral benefits - how the artwork can live on in the community in other forms (books, events, webpages, etc.)

    Presenters: Barbara Goldstein, Lynn Rogers, Amy Trachtenberg, Sammy Rodriquez


    Part 3

    Unlike traditional studio materials, public art requires that one look at maintenance, durability, and presentation in a new light. Materials research often requires looking at infrastructure rather than museum work and speaking with contractors rather than other artists. The cost of these materials can be shocking to artists who've traditionally worked with studio materials. In this workshop, we'll cover strategies for working with materials and budgets on the public art scale.

    1. Introduction: Overview of 10 projects -conceptual to final design proposals
    2. Moving from concept into buildable design - considering durable materials, researching fabrication techniques, trouble shooting possible problems.
    3. How to structure your budget and time; cost estimating, collaborating with fabricators.
    4. Creative collaboration: Integrating your work into the construction schedule, resources and credits. Working with other collaborators: conservator, engineer, architect, graphic designer, historian, etc.
    5. Artist experience: What I learned in building my artwork, problems and how I solved them, what I would do next time.
    6. Design changes: How to be flexible; How design changes and why - when the original concept/ideas may remain

    Presenters: Barbara Goldstein, Public Art Director, City of San Jose; Mary Rubin, Senior Project Manager, City of San Jose; Brian Laczko, Architect; Amy Trachtenberg, Artist; Sam Rodriguez, Artist


  • Public Art 50/50

    Contains 2 Component(s) Recorded On: 09/15/2010

    50/50: Important, Impressive, Influential, Personally Pivotal Public Art of the Last 50 Years

    Wave Hill Director of Arts and Senior Curator Jennifer McGregor presents 50/50: Important, Impressive, Influential, Personally Pivotal Public Art of the Last 50 Years, a retrospective look at the field of 50 public art over the last 50 years. She first delivered this talk at the Americans for the Arts 2010 Half-Century Summit in Baltimore, Maryland in June, 2010.

    Presenter: Jennifer McGregor, Director of Arts & Senior Curator, Wave Hill, Bronx, NY

    Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC


  • Public Art 101 for Artists

    Contains 2 Component(s) Recorded On: 12/03/2008

    Participants will learn the basic "nuts and bolts" of the field of public art.

    Participants will learn the basic "nuts and bolts" of the field of public art. The 90-minute webinar will cover some of the unique skills required for art-making in the public realm including an overview of public art and the public realm, project examples, programs, funding, implementation and resources for further study. Two case studies will be presented which explore the experiences of two artists who have transitioned from the studio/gallery to the public realm.

    The webinar is suited for administrators interested in better understanding the artists' experience and artists exploring public art as a profession.

    Instructors: Charlotte Cohen, Regional Fine Arts Officer, General Services Administration, New York, NY;
    Porter Arneill, Director/Public Art Administrator, Municipal Art Co


    Related Resources:

    PAN Year in Review:

    Public Art 101 Mini Lesson

    Artist's Guide to Public Art

    Tools & Resources for Public Artist's

    Greater Boston Arts & Business Council Business of Public Art

  • Public Art 101 for Administrators

    Contains 2 Component(s) Recorded On: 10/22/2008

    Through case studies and project examples, participants will learn the nuts and bolts of creating public art for their communities.

    Through case studies and project examples, participants will learn the nuts and bolts of creating public art for their communities. The 90-minute webinar will discuss the context of placing artwork in the public realm including the politics of building a stakeholder base, agency partnerships and advocacy strategies. Instructors will explore different funding and program structural models, including percent-for-art ordinances, master plans, and artist selection processes.

    Discussion will include temporary and permanent works, art and design collaborations, artist initiated projects, as well as maintaining and conserving artworks. The webinar is suited for administrators establishing new public art programs, and/or restructuring or expanding an existing program.

    Instructors: Barbara Goldstein, Director of Public Art, San Jose Office of Cultural Affairs and Editor of Public Art by the Book;
    David Allen, Director, Arts in Transit – Metro