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  • From Reactionary to Anticipatory: Tips & Tools for (Effective) Local Arts Advocacy

    Contains 2 Component(s) Recorded On: 03/21/2013

    Are you and your organization prepared to be an effective arts advocate?

    Are you and your organization prepared to be an effective arts advocate? As funding from local government sources becomes more competitive and less available you will need more tools and expertise to create effective local arts advocacy strategies. In this webinar, you will learn from some of the best arts advocates about how they developed their successful advocacy campaigns.

    Presenters: Ra Joy, Executive Director Arts Alliance Illinois, Danielle Brazelle, Executive Director, Arts for LA, Jay Dick, Senior Director of State and Local Government Affairs, Americans for the Arts.

    Moderator: Theresa Cameron, Americans for the Arts


  • Series: The Evolution of Local Arts Grantmaking

    Contains 4 Component(s) Recorded On: 03/20/2013

    Are you thinking about shifting demographics as you plan your grantmaking? Learn about ways to reshape and refocus your grantmaking in this new majority/minority population.

    Part 1: Addressing Shifting Demographics - Equity and Access?

    Are you thinking about shifting demographics as you plan your grantmaking? Learn about ways to reshape and refocus your grantmaking in this new majority/minority population.

    Join Eloise Damrosch, Executive Director of the Portland Regional Arts and Cultural Council (RACC) and Oregon Consultant, Bill Flood as they discuss the new outreach and equity plan for RACC.

    |In 2010, RACC established new goals for reaching out to underserved populations and developed new ways to proactively provide RACC's services in new communities. Learn how RACC is working collaboratively with arts organizations to help identify strategies for increasing access to arts and culture in the city of Portland and throughout the region.


    Recorded January 30, 2013


    Part 2: Technology, Systems, and Capturing Data.

    There are many new and exciting grantmaking technology innovations to help streamline the grantmaking process as well as data collection. What are the latest and greatest and how to assess these. What's right for your organization? How are you using the data once it is collected?

    Recorded February 20, 2013


    Part 3: Leveraging Investments in Creativity – What's Next?

    Leveraging Investments in Creativity (LINC) was launched in 2003 as a 10-year national initiative to improve support systems for American artists. By design, the program sunsets this year. Hear from current LINC grantees about best practices and innovations in local artists support.

    Recorded March 20, 2013

  • New Responses to Old Complaints: Addressing Changing Customer Expectations Using New and Old Technologies

    Contains 2 Component(s) Recorded On: 02/12/2013

    Remember the days when all your ticket buyers called you when they wanted tickets? Remember when you had to pick up the phone to call them when you wanted something? Many subscribers and ticket buyers still respond to this traditional model but many of your website visitors and those aware of your organization's presence on social media have different expectations. Some of them buy and some of them don't. Learn from some real-life customer service challenges and nightmares and how you can use some new (and some old) technologies to holistically respond to these differing expectations.

    Remember the days when all your ticket buyers called you when they wanted tickets? Remember when you had to pick up the phone to call them when you wanted something? Many subscribers and ticket buyers still respond to this traditional model but many of your website visitors and those aware of your organization's presence on social media have different expectations. Some of them buy and some of them don't. Learn from some real-life customer service challenges and nightmares and how you can use some new (and some old) technologies to holistically respond to these differing expectations.

    Presented by: Joseph Yoshitomi, Marketing Director, Geffen Playhouse, Los Angeles, CA


    This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

  • A Look at the Future of Dynamic Pricing

    Contains 2 Component(s) Recorded On: 02/04/2013

    Recent studies argue that there are too many venues and arts organizations are struggling with capitalization. All of this, plus other bottom-line issues, puts more pressure on earned income. Many arts organizations have begun to use dynamic pricing to help boost earned income, but it is often a blunt instrument. We will discuss best practices in dynamic pricing that go into deeper analysis, show how small changes can bring large gains, and how outside influences such as consumer psychology, management of the customer experience, internal and external communications, and price elasticity all play a part in sophisticated, successful dynamic pricing strategies.

    Recent studies argue that there are too many venues and arts organizations are struggling with capitalization. All of this, plus other bottom-line issues, puts more pressure on earned income. Many arts organizations have begun to use dynamic pricing to help boost earned income, but it is often a blunt instrument. We will discuss best practices in dynamic pricing that go into deeper analysis, show how small changes can bring large gains, and how outside influences such as consumer psychology, management of the customer experience, internal and external communications, and price elasticity all play a part in sophisticated, successful dynamic pricing strategies.

    Presented by: Steven Roth, President, The Pricing Institute, Boston, Massachusetts; Jenifer Thomas, Consultant, The Pricing Institute.



    This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

  • Series: Understanding Arts Education Constituents' Roles

    Contains 7 Component(s) Recorded On: 11/15/2012

    Seven part series on Arts Education Constituents and their roles.

    Part 1: Understanding Federal Constituents in Arts Education

    Just how much power do federal constituents wield in the ecosystem of arts education? Learn how to create and leverage relationships from the White House to the US Dept of Education, and learn why you should be inviting your member of Congress to your next event!

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presenters: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Heather Noonan, Vice President for Advocacy, League of American Orchestras

    Moderated by: Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

    Recorded:Thursday, January 26, 2012


    Part 2: Understanding State-Level Constituents in Arts Education

    States wield an enormous amount of power in education through both legislation and funding. Learn how your organization can better partner with your state's arts council, advocacy groups, and Department of Education, to the benefit of arts learning.

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presented by: Joe Landon, Executive Director, California Alliance for Arts Education; Jordan Crosby, Director of Arts and Education Initiative, The Education Policy and Leadership Center.

    Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

    Recorded: Thursday, February 23, 2012


    Part 3: Understanding School Boards' Role in Arts Education

    School boards often provide infrastructure support for arts education. They review, revise, and adopt superintendents' proposed budgets, policy, and arts education curriculum. Learn more about how they can be a primary audience for advocacy efforts through this webinar and explore examples of interactions with school boards from two cities.

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presented by: Abe Flores, Advocacy Field Manager, Arts for LA; Kanisha R. Williams-Jones, Director, Educational Services and Caucus Liaison, National School Boards Association

    Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

    Recorded: Thursday, March 22, 2012


    Part 4: Understanding Superintendents' Role in Arts Education

    Superintendents can play a crucial role in arts education. They propose budgets; provide district wide training (including professional development for teachers and leadership training for principals); hire and empower curriculum directors (including district arts coordinators); and can ensure the arts are included in district planning. This webinar will share a case study about 5 different district leaders, and help you learn the importance of the superintendent position within the field of arts education.

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presenter: Talia Gibas, Associate Manager, Arts for All, Los Angeles County Arts Commission

    Moderated by: Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts; Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts

    Recorded: Thursday, May 24, 2012



    Part 5: Understanding Business Partnerships for Arts Education

    Business leaders can be key advocates for arts education. They can champion arts education by offering internships, mobilizing resources, and raising visibility and can also be effective advocates with elected officials because of their role as a driver of the local economy. With this much local clout, you can't afford to pass up partnerships with local businesses. This webinar can help you learn how to move local businesses from single event sponsors to more fully engaged educational stakeholders within your community.

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presented by: Jim Herr, Senior Manager, Global Corporate Citizenship, Boeing; Gayle Villani, Vice President, Programs, PENCIL

    Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

    Recorded: Thursday, July 26, 2012



    Part 6: Understanding Principals' Role in Arts Education

    We may be conditioned to think that going to the Principal's office is a bad thing, but it's high time you paid your local Principals a visit. They are critical partners to ensure better arts education in schools. Principals create a school vision; provide leadership and support, and set schedules, budgets and other priorities which can ensure that the arts get the same attention as other academic subjects. Join this webinar to learn from our expert presenters how you can start or grow your relationship with a school's instructional leader.

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presented by: Una McAlinden, Executive Director, ArtsEd Washington; Doug Poage, principal, Parkwood Elementary; Laura Ploudre, former principal at Parkwood Elementary

    Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

    Recorded: Thursday, September 27, 2012


    Part 7: Understanding Parents' Role in Arts Education

    Art education and advocacy starts at home. A parent's strongest role supporting arts education should be as a local advocate. Parents levy expectations onto school boards and their child's principal and teachers, which can translate into a better environment for arts education. This kind of parental advocacy takes the form of votes, public opinion, volunteerism, fundraising and donations. Participate in this webinar to learn from our panel of experts how you can involve parents in your programs.

    This webinar is one of a seven part series as Americans for the Arts rolls out a toolkit, The Arts Education Field Guide, which will illuminate ways to navigate the complex web of citizens, policy-makers, government entities, and organizations that influence arts education from the school house to the White House and from the living room to the board room.

    Presenters: Doug Israel, Director of Research and Policy, The Center for Arts Education

    Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts;

    Recorded: Thursday, November 15, 2012



  • Award Winning Arts and Business Partnerships (The pARTnership Movement series 2012)

    Contains 2 Component(s) Recorded On: 11/14/2012

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts organizations in their communities.

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts organizations in their communities. These companies set the standard of excellence and serve as role models for other businesses to follow. Hear directly from the 2012 honorees about how they support the arts and learn how to create successful partnerships with the businesses in your community.

  • Inside a Museum Turnaround

    Contains 2 Component(s) Recorded On: 10/09/2012

    Nina Simon, known for her popular blog Museum 2.0, has been acclaimed for her visionary approach to engaging the public in cultural institutions to make them more dynamic, relevant, essential places.

    Nina Simon, known for her popular blog Museum 2.0, has been acclaimed for her visionary approach to engaging the public in cultural institutions to make them more dynamic, relevant, essential places. Last year, Ms. Simon took on the task of turning around a cultural institution that was floundering financially, testing out her community-centered approach with the aim of creating a dynamic new future for the Museum of Art & History in Santa Cruz. By taking risks and engaging audiences and donors in new ways, the Museum has experienced a dramatic financial and programmatic turnaround. Find out what Nina Simon learned and how you can apply ideas of participatory design to connect with community members and inspire collaboration and co-creation of new cultural experiences.

    Presenters: Presented by: Nina Simon, Author and Executive Director The Museum of Art & History, Santa Cruz, CA


  • Building Partnerships with Business: Employee Engagement and the Arts (The pARTnership Movement series)

    Contains 2 Component(s) Recorded On: 09/19/2012

    Even in the current economy, businesses are still searching for innovative ways to recruit and retain employees. Hear from businesses that recognize the arts can help solve these issues. Learn from arts organizations and human resource managers who have successfully partnered for mutual success.

    Even in the current economy, businesses are still searching for innovative ways to recruit and retain employees. Hear from businesses that recognize the arts can help solve these issues. Learn from arts organizations and human resource managers who have successfully partnered for mutual success.

    Presenters: Connie Valentine, President & CEO, Arts & Business Council of Greater Nashville; Laurie Mcintosh, Director, Member Engagement, Society for Human Resource Management; Jeff Tetrick, CFO Pinnacol Assurance


  • 2012 Creative Conversations: Emerging Leaders and Community Leadership

    Contains 2 Component(s) Recorded On: 09/12/2012

    In June 2012, Americans for the Arts hosted our first Emerging Leaders Preconference in 7 years. The theme centered on the arts administrator's role in the broader community, providing attendees the opportunity to discover the path from arts professional to community leader. Join us on this webinar to discuss ideas for hosting your 2012 Creative Conversation including hosting best practices, topic ideas, and Emerging Leader Network engagement.

    In June 2012, Americans for the Arts hosted our first Emerging Leaders Preconference in 7 years. The theme centered on the arts administrator's role in the broader community, providing attendees the opportunity to discover the path from arts professional to community leader. Join us on this webinar to discuss ideas for hosting your 2012 Creative Conversation including hosting best practices, topic ideas, and Emerging Leader Network engagement. Also hear about the overarching lessons learned at the preconference, and how you can begin to put action around your own personal path to community leadership.

    Presented by: Teniqua Broughton, Executive Director, Act One Foundation; Stephanie Hanson, Leadership Development Program Manager, Americans for the Arts; Todd Eric Hawkins, Project Manager, Public Art for Public Schools, NYC School Construction Authority; Madeline Orton, Programs and Services Associate, ArtPride New Jersey, Inc.


  • Digital Marketing: Today’s Most Actionable Direct Response Tool

    Contains 2 Component(s) Recorded On: 08/22/2012

    In the context of today's rapidly shifting media environment, learn current best practices and tips for targeting both existing and prospective new patrons where they gather online, plus how to deliver compelling campaigns that build engagement and result in measurable transactions.

    In the context of today's rapidly shifting media environment, learn current best practices and tips for targeting both existing and prospective new patrons where they gather online, plus how to deliver compelling campaigns that build engagement and result in measurable transactions. The webinar will cover a wide spectrum of information including digital advertising delivery mechanisms, targeting specific audience profiles, creative best practices, how to best leverage search engine marketing (SEM), as well as integration and tracking results within ticketing platforms.

    Sharing actual arts organization case study data and examples, this webinar will examine the synergies of integrating multiple digital tools to drive brand value and reach targeted audiences efficiently and cost-effectively.

    Presented by: Julie Begley, Managing Director, MoGoARTS Marketing; Doug Mowbray, President and CEO, MoGoARTS Marketing

    Moderated by: Laura Kakolewski, Program Coordinator for Arts Marketing and Audience Engagement, Americans for the Arts