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  • Building Partnerships with Business: Arts-Based Training Programs (The pARTnership Movement Series)

    Contains 2 Component(s) Recorded On: 05/22/2012

    Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses.

    Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses. Learn how organizations across the country are making the case for arts-based training and creating new and innovative programs to work with businesses.

  • Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty

    Contains 2 Component(s) Recorded On: 05/08/2012

    In January 2011, Arena Stage at the Mead Center for American Theater embarked upon a new cross-department initiative to build patron loyalty and lifetime value.

    In January 2011, Arena Stage at the Mead Center for American Theater embarked upon a new cross-department initiative to build patron loyalty and lifetime value. Recognizing that many times marketing and development divisions operate as separate silos, Arena Stage in collaboration with Target Resource Group began to look at patrons holistically, and they developed strategies to increase loyalty and to build revenue streams while reducing costs by finding efficiencies. Much more than a simple change in the org chart, this focus on loyalty has brought about an organizational shift in culture. Along the way, they have seen significant growth, but they have also hit a few snags. If you are looking for strategic ways in which to increase revenue, reduce expenses and lower attrition, tune in.

    Presenters: Chad Bauman, Associate Director/Director of Marketing & Membership at The Smithsonian Associates

    Moderators: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


  • Getting Big Results: Arts Partnerships with Small and Midsized Businesses (The pARTnership Movement Series)

    Contains 2 Component(s) Recorded On: 04/24/2012

    The 2010 Business Committee for the Arts National Survey of Business Support to the Arts found that small and mid-size businesses more than ever contribute a larger share of arts dollars compared to large businesses.

    The 2010 Business Committee for the Arts National Survey of Business Support to the Arts found that small and mid-size businesses more than ever contribute a larger share of arts dollars compared to large businesses. Small and mid-size businesses also provide a significant amount of non-cash support to the arts. Hear why small and mid-size businesses partner with the arts and learn how arts organizations create successful partnerships with small to mid-sized businesses.

    Moderated by: Mark Shugoll, CEO, Shugoll Research

    Presented by: Andy Shallal, owner Busboys & Poets Restaurants; Jim Sparrow, executive director, Arts United of Greater Fort Wayne; Victoria Kappel, Executive Director, Chenango County Council of the Arts


  • Your Website Is Ugly!

    Contains 2 Component(s) Recorded On: 04/10/2012

    Many arts organizations struggle with a website that they can't update themselves or one that is difficult to manage.

    Many arts organizations struggle with a website that they can't update themselves or one that is difficult to manage. Rebuilding your site with a user-friendly and inexpensive content management system will not only improve the aesthetics of your site, but also allow anyone on staff (whether or not they have HTML knowledge) to make easy updates and provide fresh content. In this webinar, you will learn real-world tips that will help you a web manager pro in no time!

    Presenter: Ceci Dadisman, Director of Marketing & PR, Palm Beach Opera

    Moderator: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


  • Outcomes, Indicators, and Evaluation - Oh, My!

    Contains 2 Component(s) Recorded On: 03/15/2012

    Arts practitioners are often overwhelmed by the prospect of assessing community level impact, particularly against the less tangible social or civic changes they have defined.

    Arts practitioners are often overwhelmed by the prospect of assessing community level impact, particularly against the less tangible social or civic changes they have defined. There are strategies that arts practitioners and their partners can employ and choices they can make in focusing on evaluation, starting with defining clear outcomes and determining what evidence of change to look for. This webinar focuses primarily on these fundamental ingredients of evaluation and will highlight a variety of stories of useful and doable evaluation efforts to understand social impact. The speakers will also share practical tools and frameworks from Animating Democracy's Arts & Civic Engagement Impact Initiative and its new IMPACT web site to pave a (yellow brick) roadmap for evaluation.

  • Finding the Perfect Media Marketing Mix

    Contains 2 Component(s) Recorded On: 03/13/2012

    In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars.

    In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars. Our presenter Jen Taylor will cover media and advertising options (paid and grassroots media) and how the layering of various media can best deliver your message and win audiences.

    Presented by: Jen Taylor, aka Entertainment

    Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement


  • The Controversy Conundrum: Public Art Advocacy and Communication Strategies to Keep Your Program Thriving

    Contains 2 Component(s) Recorded On: 02/22/2012

    What art controversy are you dealing with this week?

    What art controversy are you dealing with this week? Is your program or public art project dealing with media uproar and public backlash? Is content, form, and even color of the artwork escalating the outcry? Who has your back? These issues are just the tip of the iceberg for many art programs and professionals implementing public art and highly visible art programs. Learn from arts experts how to prevent crisis, quell controversy and advocate for all art.

    Presented by: Penny Balkin Bach, Executive Director, Fairmount Park Art Association, Philadelphia, Kate Patterson, Public Relations Manager, San Francisco Arts Commission, Steven Jay Tepper, Associate Director, The Curb Center for Art, Enterprise and Public Policy at Vanderbilt and author, Not Here! Not Now! Not That!


  • Roadmap to The pARTnership Movement (The pArtnership Movement Series)

    Contains 2 Component(s) Recorded On: 02/15/2012

    This webinar will provide a detailed examination of to the pARTnership Movement—a new Americans for the Arts program that aims to strengthen relationships between business and the arts.

    This webinar will provide a detailed examination of to the pARTnership Movement—a new Americans for the Arts program that aims to strengthen relationships between business and the arts. The webinar will walk through the newly-launched pARTnership website—showing local examples of partnerships, how to use newly-created tools and talking points to increase community partnerships between businesses and arts organizations.

  • Marketing Technology Fads: How to Give your Fluff Substance

    Contains 2 Component(s) Recorded On: 02/13/2012

    Technology advances so quickly that arts professionals are presented with seemingly useful marketing tools every month or few weeks.

    Technology advances so quickly that arts professionals are presented with seemingly useful marketing tools every month or few weeks. Which tools will work best or having staying power? How can you be strategic in experimenting? From QR codes to location-based check-in services to mobile applications and more, this webinar will examine recent arts marketing trends to reveal ways arts professionals can use these tools strategically.

    Presenter: David Dombrosky, Chief Marketing Officer, InstantEncore

    Moderators: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


  • Think Locally - Act Globally: How Local Arts Agencies are Acting on the Global Stage

    Contains 2 Component(s) Recorded On: 12/07/2011

    Driven by increased global connectivity and changing domestic demographics leading to more diverse communities, international cultural engagement is happening in our own neighborhoods through community efforts and the support of local arts agencies.

    Driven by increased global connectivity and changing domestic demographics leading to more diverse communities, international cultural engagement is happening in our own neighborhoods through community efforts and the support of local arts agencies. This webinar will demonstrate how local arts agencies, through the support of their communities and stakeholders, are acting as bridge builders of international connections to achieve their full potential as catalysts towards mutual understanding. Panelists will discuss models of locally-based international cultural exchange activities they are engaged in—how the programs started, how they are executed, and how they are sustained. These examples serve to inspire the arts and cultural sector—in particular the local arts agency field—to think about how they can build international connections with the resources found in their own communities. Participants in the webinar will receive a link to the online Americans for the Arts Special Report: Backyard Diplomacy—Prospects for International Engagement by Local Arts Agencies. The Special Report includes detailed profiles of 7 local arts agencies across the country engaging in international cultural exchange work.

    Moderator: Marete Wester, Director of Arts Policy, Americans for the Arts