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  • Public Art Evaluation: Principles & Methodology for Measuring Social Impact

    Contains 2 Component(s) Recorded On: 08/16/2012

    When public art administrators are asked to make the case for their program, it is beneficial for them to look at both the economic and social impact of the artworks within the larger urban, social and cultural context.

    When public art administrators are asked to make the case for their program, it is beneficial for them to look at both the economic and social impact of the artworks within the larger urban, social and cultural context. Is there a reliable framework that can be the basis of good public art evaluation? And what are some simple yet effective evaluation methods that public art programs can implement? These questions and more will be addressed in Americans for the Arts' ongoing work in measuring the impact of public art.

    Presented by: Recent PAN and Animating Democracy Blog Salon contributors Dr. Elizabeth Morton, Professor in Practice, Urban Affairs and Planning, Virginia Tech, Alexandria campus; Angela Adams, Public Art Administrator, Arlington Cultural Affairs, Arlington, VA and Katherine Gressel, artist and Programs Manager at Smack Mellon Gallery (NY); Pam Korza, Co-Director Animating Democracy, Americans for the Arts


  • The Psychology of Social Media: Using Human Behavior to Drive Online Interactions

    Contains 2 Component(s) Recorded On: 07/24/2012

    Nobody wants to take the last donut on the conference room table (people will go as far as to cut it in half just so they won't be the last one).

    Nobody wants to take the last donut on the conference room table (people will go as far as to cut it in half just so they won't be the last one). The same thing happens on your Facebook page: nobody wants to be the first to comment on your recent post. We are social creatures governed by complex behavioral rules. In this webinar, arts marketing consultant and consumer psychologist Ron Evans will explore techniques to tap into everyday human behavior to help drive engagement via social media. By explaining and applying research done by social psychologists, this session will be applicable to any of your social media channels.

    Presenters: Ron Evans, Principal, Groupofminds.com -- arts technology planning and audience engagement


  • Incorporating Digital Marketing Into Your Fundraising Plan

    Contains 2 Component(s) Recorded On: 06/20/2012

    Your donors are online, and your fundraising strategy must reflect this reality. As your organization's demographics change, so must your tactics for reaching new members in order to cultivate them into active supporters and, eventually, long-term donors.

    Your donors are online, and your fundraising strategy must reflect this reality. As your organization's demographics change, so must your tactics for reaching new members in order to cultivate them into active supporters and, eventually, long-term donors. Digital marketing's many platforms allow your organization to reach the right audience at the right time, in increasingly targeted and sophisticated ways, yielding measurable return on investment (ROI).

    Join us for an introduction to how digital marketing and advertising can be used to improve your fundraising effectiveness. Learn best practices to test your way into online marketing and maximizing fundraising ROI. Our presenters will provide an overview and case study on best practices for integrated marketing and fundraising using:

    * Search Advertising
    * Banner Advertising
    * Video Advertising
    * Social Media Advertising such as Facebook
    * Remarketing / Retargeting
    * Integration with Other Efforts

    If you're looking to turn online support into individuals contributing to your mission, you will not want to miss this session!

    Presented by: Kimberly O'Donnell, Chief Marketing Officer, WealthEngine; Amy Gonzalez, President, Blueprint Interactive

    Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts.

    This webinar was sponsored by:
    American University - Graduate Certificate in Technology and Arts Management
    For more information, e-mail artsmgtcert@american.edu.


  • Reclaiming the F-Word: Folk Arts, Shifting Populations & Civic Engagement

    Contains 2 Component(s) Recorded On: 06/14/2012

    In this webinar, we will explore the importance of folk and traditional arts, highlighting how they connect individuals to their communities, foster dialogue between groups, and build cultural and civic capacity.

    In this webinar, we will explore the importance of folk and traditional arts, highlighting how they connect individuals to their communities, foster dialogue between groups, and build cultural and civic capacity. Presenters will offer you examples of folk and traditional arts as a method for creating civic engagement and social change and show how they are key to both preservation and participation.

    Presented by: Betsy Peterson, Director of the American Folklife Center, Amy Kitchener, Executive Director of the Alliance for California Traditional Arts; Maria Rosario Jackson, Senior Research Associate in the Metropolitan Housing and Communities Policy Center and Director of the Urban Institute's Culture, Creativity, and Communities Program.

  • Building Partnerships with Business: Arts-Based Training Programs (The pARTnership Movement Series)

    Contains 2 Component(s) Recorded On: 05/22/2012

    Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses.

    Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses. Learn how organizations across the country are making the case for arts-based training and creating new and innovative programs to work with businesses.

  • Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty

    Contains 2 Component(s) Recorded On: 05/08/2012

    In January 2011, Arena Stage at the Mead Center for American Theater embarked upon a new cross-department initiative to build patron loyalty and lifetime value.

    In January 2011, Arena Stage at the Mead Center for American Theater embarked upon a new cross-department initiative to build patron loyalty and lifetime value. Recognizing that many times marketing and development divisions operate as separate silos, Arena Stage in collaboration with Target Resource Group began to look at patrons holistically, and they developed strategies to increase loyalty and to build revenue streams while reducing costs by finding efficiencies. Much more than a simple change in the org chart, this focus on loyalty has brought about an organizational shift in culture. Along the way, they have seen significant growth, but they have also hit a few snags. If you are looking for strategic ways in which to increase revenue, reduce expenses and lower attrition, tune in.

    Presenters: Chad Bauman, Associate Director/Director of Marketing & Membership at The Smithsonian Associates

    Moderators: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


  • Getting Big Results: Arts Partnerships with Small and Midsized Businesses (The pARTnership Movement Series)

    Contains 2 Component(s) Recorded On: 04/24/2012

    The 2010 Business Committee for the Arts National Survey of Business Support to the Arts found that small and mid-size businesses more than ever contribute a larger share of arts dollars compared to large businesses.

    The 2010 Business Committee for the Arts National Survey of Business Support to the Arts found that small and mid-size businesses more than ever contribute a larger share of arts dollars compared to large businesses. Small and mid-size businesses also provide a significant amount of non-cash support to the arts. Hear why small and mid-size businesses partner with the arts and learn how arts organizations create successful partnerships with small to mid-sized businesses.

    Moderated by: Mark Shugoll, CEO, Shugoll Research

    Presented by: Andy Shallal, owner Busboys & Poets Restaurants; Jim Sparrow, executive director, Arts United of Greater Fort Wayne; Victoria Kappel, Executive Director, Chenango County Council of the Arts


  • Your Website Is Ugly!

    Contains 2 Component(s) Recorded On: 04/10/2012

    Many arts organizations struggle with a website that they can't update themselves or one that is difficult to manage.

    Many arts organizations struggle with a website that they can't update themselves or one that is difficult to manage. Rebuilding your site with a user-friendly and inexpensive content management system will not only improve the aesthetics of your site, but also allow anyone on staff (whether or not they have HTML knowledge) to make easy updates and provide fresh content. In this webinar, you will learn real-world tips that will help you a web manager pro in no time!

    Presenter: Ceci Dadisman, Director of Marketing & PR, Palm Beach Opera

    Moderator: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


  • Outcomes, Indicators, and Evaluation - Oh, My!

    Contains 2 Component(s) Recorded On: 03/15/2012

    Arts practitioners are often overwhelmed by the prospect of assessing community level impact, particularly against the less tangible social or civic changes they have defined.

    Arts practitioners are often overwhelmed by the prospect of assessing community level impact, particularly against the less tangible social or civic changes they have defined. There are strategies that arts practitioners and their partners can employ and choices they can make in focusing on evaluation, starting with defining clear outcomes and determining what evidence of change to look for. This webinar focuses primarily on these fundamental ingredients of evaluation and will highlight a variety of stories of useful and doable evaluation efforts to understand social impact. The speakers will also share practical tools and frameworks from Animating Democracy's Arts & Civic Engagement Impact Initiative and its new IMPACT web site to pave a (yellow brick) roadmap for evaluation.

  • Finding the Perfect Media Marketing Mix

    Contains 2 Component(s) Recorded On: 03/13/2012

    In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars.

    In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars. Our presenter Jen Taylor will cover media and advertising options (paid and grassroots media) and how the layering of various media can best deliver your message and win audiences.

    Presented by: Jen Taylor, aka Entertainment

    Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement