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  • Taking on Google Analytics

    Contains 3 Product(s)

    Are Google Analytics something that have been on your radar? With tools that allow you to measure things such as your advertising ROI, track your Flash, video, and social networking sites and applications, Google Analytics gives you the tools you need to better understand your customers. To help you make better sense of Google Analytics, Americans for the Arts has worked with arts marketing experts to design a 3-part series for beginners and experts alike. Join us for one or all of this 3-part series to gain a better understand of what exactly Google Analytics is and how to make better use of its functions.

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    About this Series

    Are Google Analytics something that have been on your radar? With tools that allow you to measure things such as your advertising ROI, track your Flash, video, and social networking sites and applications, Google Analytics gives you the tools you need to better understand your customers. To help you make better sense of Google Analytics, Americans for the Arts has worked with arts marketing experts to design a 3-part series for beginners and experts alike. Join us for one or all of this 3-part series to gain a better understand of what exactly Google Analytics is and how to make better use of its functions.

    Lesson 1: Getting Started

    February 12, 2019 @ 3:00pm EDT

    Lesson 2: What Am I Looking At?

    March 7, 2019 @ 3:00pm EDT

    Lesson 3: Using Your Data to Make Decisions

    March 26, 2019 @ 3:00pm EDT



    This series is funded by the Pennsylvania Council on the Arts.

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  • Google Analytics Session 3: Using Your Data to Make Decisions

    Contains 2 Component(s) Includes a Live Event on 03/26/2019 at 3:00 PM (EDT)

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

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     About this Lesson

    March 26, 2019 at 3:00PM EDT

    Ok, so you know how to read your Google Analytics data, but what should you do with it? We’ll delve into how you can use your data to make smarter decisions and turn your website into your most powerful marketing tool. 

    Learning Objectives

    1. Tracking digital campaigns
    2. Optimizing landing pages
    3. Creating a data-driven culture


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • Google Analytics Session 2: What Am I Looking At?

    Contains 2 Component(s) Includes a Live Event on 03/07/2019 at 3:00 PM (EST)

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    March 7, 2019 at 3:00PM EDT

    Do you look at your Google Analytics data and not know where to start? You’ll learn about important metrics and custom reporting functions as well as get a step-by-step guide on how to track your data over time.  

    Learning Objectives:

    1. Key metrics and what they mean
    2. Tracking user activity
    3. Setting up dashboards


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • Google Analytics Session 1: Getting Started

    Contains 2 Component(s) Includes a Live Event on 02/12/2019 at 3:00 PM (EST)

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

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     About this Lesson

    February 12, 2019 at 3:00PM EDT

    Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.  

    Learning Objectives:

    1. Key settings to know
    2. Finding your GA tracking code
    3. Turning on demographics


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

    Drew McManus

    Arts Consultant

    Drew McManus may be Venture’s Principal but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them get ahead of the tech curve instead of trying to catch up by going slower.

    With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next-generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.

    His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including New York Times, Chicago Tribune, Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances.

    As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presenter for Chicago’s TEDx Michigan Ave conference.

    For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.

    He currently resides in the Chicago’s Streeterville neighborhood with his wife, Chattanooga Symphony & Opera concertmaster, Holly Mulcahy.

    WEBSITE: http://drewmcmanus.net/

    WEBSITE: https://ventureindustriesonline.com/

    TWITTER: @VentureTweets

  • Cultural Planning Made Simple: Lessons from the Cleveland Playbook

    Contains 2 Component(s) Includes a Live Event on 01/24/2019 at 3:00 PM (EST)

    Cultural planning is a great tool for bringing a diverse array of stakeholders into alignment around arts and culture priorities. Well-constructed processes that are community- and data-driven can yield impressive long-term results that foster the health and vitality of your community’s arts and cultural assets and create opportunity for broader community development. Join Arts Cleveland staff as they discuss their new resource to the field, Elevating the Influence of Arts and Culture: A Cleveland Playbook, which documents their cultural plan journey, including how they engaged community members and elected officials, built strategic partnerships, and their frustrations and triumphs along the way.

    image About this Webinar

    January 24, 2019 at 3:00PM EDT

    Cultural planning is a great tool for bringing a diverse array of stakeholders into alignment around arts and culture priorities. Well-constructed processes that are community- and data-driven can yield impressive long-term results that foster the health and vitality of your community’s arts and cultural assets and create opportunity for broader community development. 

    Join Arts Cleveland staff as they discuss their new resource to the field, Elevating the Influence of Arts and Culture: A Cleveland Playbook, which documents their cultural plan journey, including how they engaged community members and elected officials, built strategic partnerships, and their frustrations and triumphs along the way.

    Learning Objectives

    • Attendees will learn the development and implementation of Arts Cleveland’s cultural plan.
    • Attendees will learn tips and tricks as they consider starting their own cultural planning process and strategy. 
    • Attendees will learn some immediate next steps they can take to set themselves up for cultural planning success.  

    Megan Van Voorhis

    President and CEO, Arts Cleveland

    Megan Van Voorhis grew up in Flint, Michigan. She completed a BFA in dance from The Ohio State University in 1998. Van Voorhis began her professional career at the Royal George Theatre Center in Chicago, Illinois. She returned to Ohio in 2001 to pursue an MBA at Case Western Reserve University. In 2003, Van Voorhis joined the program staff of Community Partnership for Arts and Culture (now Arts Cleveland). She became President and CEO in January 2018. Van Voorhis taught in the arts management program at Baldwin Wallace University for 6 years. She serves on the board of Ohio Citizens for the Arts, is Chair of the Mental Health & Addiction Advocacy Coalition (Northeast Ohio Hub) and advisory committee member for MetroHealth’s Arts-In-Medicine program. She is a member of the 2014 class of Crain’s Cleveland Business 40 under 40 honorees.

    Website: www.artscleveland.org

    Twitter: @mlvanvoorhis   

    Valerie Schumacher

    Director of Programs and Services, Arts Cleveland

    As Director of Programs and Services, Valerie ensures quality, relevance and alignment of the organization’s programmatic offerings and manages the organization’s brand.  In doing so, she manages a range of activities at Arts Cleveland including program implementation, online presence and design direction. Schumacher received her Bachelor of Arts in Art Studio, Entrepreneurship and Arts Management from Baldwin Wallace University and studied photography in Perugia, Italy, at the Umbra Institute. She was the first among "Emerging Artist Booth” participants to receive an honorable mention at the Tremont Arts and Cultural Festival. She graduated from YWCA Cleveland’s 2012-13 Leadership Boot Camp and continues to find ways to grow and support the growth of those around her.

    Website: www.artscleveland.org

  • Making the Most of Your Employee Performance Management System

    Contains 2 Component(s) Includes a Live Event on 01/23/2019 at 3:00 PM (EST)

    Join John Walp, President of Converje, as we discuss trends in both formal and informal employee performance management systems, including approaches to CEO evaluation. We’ll explore models that work well in real organizations, and ways to select what works best in various organizational cultures. You will walk away with an understanding of how effective performance management systems differ from once-per-year “paper” processes and some helpful ideas on how to replace or fine tune the system you currently have.

    image About this Webinar

    January 23, 2019 at 3:00PM EDT

    According to the popular press, employers are abandoning formal performance evaluation in droves, and the world is better off without it. The reality is not so simple. Join John Walp, President of Converje, as we discuss trends in both formal and informal employee performance management systems, including approaches to CEO evaluation. We’ll explore models that work well in real organizations, and ways to select what works best in various organizational cultures. You will walk away with an understanding of how effective performance management systems differ from once-per-year “paper” processes and some helpful ideas on how to replace or fine tune the system you currently have.

    Learning Objectives

    • Attendees will gain an understanding of how effective performance management systems differ from once-per-year “paper” processes.
    • Attendees will learn helpful ideas on how to replace or fine tune the system they currently have.

    John Walp

    President, Converje LLC

    John Walp strives to provide respectful and meaningful insights by leveraging his experiences as a non-profit Board member, an advisor to non-profits and a former chief HR officer.  He is the President of Converje, LLC, which he founded in 2004. With over 30 years of compensation and human resources design experience, John leads the strategic design and delivery of practical, results-driven programs, custom-built for our clients’ success. John has served more than a dozen nonprofit organizations since founding Converje.

    John is an adjunct professor at Drexel University where he teaches a graduate level course in Human Resources Management geared to Arts Administration students.  He formerly taught in the MBA program at Saint Joseph’s University, and has spoken on team-based pay for the International Quality and Productivity Center, on executive compensation for Temple University, and the role of technology in HR for Cornell University. John has co-authored articles published in the Benefits and Compensation Digest. He received his Bachelor of Science Degree in Industrial and Labor Relations from Cornell University.

    John serves the non-profit Thomas Jefferson University and its 14-hospital health system as an active member of its Board of Trustees. He is Chairman of the Board’s Compensation & Human Capital Committee governing Executive and Physician pay system-wide, and he serves on the Board’s Executive Committee.

  • December 2018 Member Briefing: Arts and Culture Trends from 2018

    Contains 2 Component(s) Recorded On: 12/19/2018

    Join us for this member only briefing!

    image 

    December 2018 Member Briefing

    About the Member Briefing

    For our final Member Briefing of 2018 we will be joined by Americans for the Arts President and CEO, Bob Lynch. Join us as Bob reflects back on 2018 and talks about the trends impacting the sector and the direction for the new year.

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Cristyn Johnson at cjohnson@artsusa.org.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!


    Presenters:

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    Robert Lynch, President & CEO, Americans for the Arts

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    Cristyn Johnson, Local Arts Advancement Program Manager, Americans for the Arts


  • 2018 Member Briefings

    Contains 12 Product(s)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Cristyn Johnson at cjohnson@artsusa.org

     image 2018 Member Briefings

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Cristyn Johnson at cjohnson@artsua.org.

    Topics will be announced approximately two weeks prior to the scheduled briefing.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!


    February 2018

    Topic: Legislative Updates and Next Steps on Charitable Giving and the NEA

    Date: February 20, 2018

    March 2018

    Topic: Behind the Scenes of Arts Advocacy Day

    Date: March 20, 2018

    April 2018

    Topic: Using Video to Make the Case and Engage with Communities

    Date: April 19, 2018 (Thursday)

    May 2018

    Topic: Convention Preview – New Opportunities, Can’t-Miss Experiences, and Ways to Participate From Afar

    Date: May 15, 2018

    June 2018

    Topic: Public Revenue Streams and Funding Opportunities for the Arts

    Date: June 20, 2018 (Wednesday)

    July 2018

    Topic: Our NEW Social Impact Explorer and Other Tools from Our Website

    Date: July 17, 2018

    August 2018

    Topic: Private Sector and pARTnership Resources

    Date: August 21, 2018

    September 2018

    Topic: Online Tax Implications for Artists and Arts Organizations

    Date: September 18, 2018

    October 2018

    Topic: National Arts & Humanities Month Initiatives & Highlights

    Date: October 16, 2018

    November 2018

    Topic: Becoming a Resource to the Newly Elected

    Date: November 20, 2018

    December 2018

    Topic: Arts & Culture Trends of 2018

    Date: December 18, 2018

  • 2019 Arts Marketing and Audience Engagement Info Session (Scranton, PA)

    Contains 1 Component(s)

    This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.

    Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector

    About the Initiative 

    This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.

    The Initiative seeks to:

    1. Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through skill-building in the areas of arts marketing and audience engagement.
    2. Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania
    3. Assist arts and cultural organizations–particularly those within diverse communities–in attracting and retaining expanded audiences.

    2019 Information Sessions

    2019 marks the third, two-year training cycle for this initiative, which will begin in early summer of this year. Arts professionals who reside in Central or Northern Pennsylvania and work at arts and cultural organizations in this region are invited and encouraged to attend a free, two-hour, in-person information session to learn what is required to complete a successful application. Program details, selection criteria and the application process will be covered. A digital informational session will be available for those who cannot attend in person.

    Please confirm attendance by clicking the "register" button in the top right.

    Location:

    Everhart Museum
    1901 Mulberry Street
    Scranton, PA | 18510

    Date and Time: Monday, January 14th at 2:00PM


    This initiative is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo
  • 2019 Arts Marketing and Audience Engagement Info Session (Williamsport, PA)

    Contains 1 Component(s)

    This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.

    Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector

    About the Initiative 

    This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.

    The Initiative seeks to:

    1. Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through skill-building in the areas of arts marketing and audience engagement.
    2. Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania
    3. Assist arts and cultural organizations–particularly those within diverse communities–in attracting and retaining expanded audiences.

    2019 Information Sessions

    2019 marks the third, two-year training cycle for this initiative, which will begin in early summer of this year. Arts professionals who reside in Central or Northern Pennsylvania and work at arts and cultural organizations in this region are invited and encouraged to attend a free, two-hour, in-person information session to learn what is required to complete a successful application. Program details, selection criteria and the application process will be covered. A digital informational session will be available for those who cannot attend in person.

    Please confirm attendance by clicking the "register" button in the top right.

    Location:

    Factory Works Gallery @ The Pajama Factory'
    1307 Park Avenue
    Williamsport, PA | 17701

    Date and Time: Wednesday, January 16th at 10:00AM


    This initiative is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo