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  • Engaging Audiences in the Mobile Space

    Contains 2 Component(s)

    In this webinar, you will hear how organizations have used mobile in innovative (and in some cases, free!) ways.

    There's no question that the capabilities and usage of mobile devices continue to rise as technology advances. Mobile devices are surpassing desktop computers as the primary tool for accessing the web. That means new and existing audiences are using mobile devices to search for your organization, access information about it, and even purchase tickets. If your arts organization has yet to embrace mobile, you'll soon be left behind.

    As more arts organizations adopt new forms of technology to engage audiences, you must evaluate your own organization's (and audience's) mobile needs and act on them. In this webinar, you will hear how organizations have used mobile in innovative (and in some cases, free!) ways.

    Presented by: Amelia Northrup-Simpson, Strategic Communications Specialist, TRG Arts, Colorado Springs, CO

  • Public Art/Street Art

    Contains 2 Component(s) Recorded On: 07/02/2014

    Why has street art has become more socially accepted? How has it developed into coordinated public art programs?

    Public art always had a broad definition, but how does street art fit into this field? Recently, more and more cities and towns have been embracing street art as a community-based initiative in an effort to develop a visual voice for their neighborhoods or districts. Public art programs have begun to develop around or support these community-based forms of expression. In this 60-minute webinar you will learn why street art has become more socially accepted and how in some areas it has developed into coordinated public art programs. This webinar is for public art administrators, community leaders, artists and others who are working in the community arts-sphere.

    Presenters:

    Vikki Tobak, Public Art Consultant (Moderator)
    Monica Campana, Co-Founder & Executive Director, Living Walls
    Ben Stone, Executive Director, Station North Arts & Entertainment, Inc.

    #streetart

  • Series: Evaluation in Action! 2014

    Contains 4 Component(s) Recorded On: 05/28/2014

    Assessing Social Impact, Collecting Evidence, and Art-Based Evaluation Methods.

    Part 1: Assessing Social Impact: Practical Insights from Tucson

    What has the Tucson Pima Arts Council (TPAC) learned through four studies and three reports on its PLACE Initiative? Nationally recognized, PLACE (People, Land, Arts, Culture, and Engagement), has supported individuals and organizations who implement arts-based civic engagement projects that address critical community issues in the southwest. Learn about what kind of framework cultural workers are creating to assess work that engages community constituents as essential collaborators, and "place makers", not solely as audience members.

    Presented by: Leia Maahs, Grants and Community Cultural Development Manager, Tucson Pima Arts Council; Roberto Bedoya, Executive Director, Tucson Pima Arts Council; Maria Rosario Jackson, Research Advisor; Dr. James Roebuck. Co-Director of ERAD, University of Arizona

    Recorded April 2, 2014


    Part 2: Collecting Evidence of Outcomes and Impact

    To capture what you need to know, you need to know what to look for! Indicators are evidence of specific changes that can be seen, heard or read to show progress on or demonstrate that an outcome is being met. Indicators are key to know what to measure and what data to collect. This webinar walks you through two ways to zoom in on indicators and then collect relevant data for creative change projects. The featured project is the Worcester (MA) Wayfinding Project, planned as a Creative System for Understanding and Navigating Worcester including signage, destination identifiers, public art, and information kiosks capable of guiding Worcester visitors to their destinations. In a lively real-time exercise, Arnold Aprill will guide Erin Williams in creating a rubric that specifies levels of change around such project outcomes as increasing community spirit, developing awareness of history, or others. Barbara Schaffer Bacon and Pam Korza will drill down into Animating Democracy's Continuum of Impact to show how it can help specify outcomes and indicators. Both presentations point to doable data collection strategies!

    Presented by: Arnold Aprill, founder, Radical Compliance Arts and Learning Laboratory and Chicago Arts Partnerships in Education (CAPE); Erin Williams, cultural development officer, City of Worcester (MA); Barbara Schaffer Bacon and Pam Korza, co-directors, Animating

    Recorded May 7, 2014


    Part 3: Art-Based Evaluation Methods

    Don't leave your creativity at the evaluation door. Story, poetry, mapping, movement... these and more creative expressions are the work of art but can also elicit information and data useful to assessment and evaluation. This webinar looks at ways to integrate creativity and art making into all stages of evaluation process, from being a method of data collection to a means for sharing findings that make intangible outcomes visible and meaningful.

    Presented by: Alissa Schwartz, PhD, Founder and Principal at Solid Fire Consulting; Rita Fierro, Principal Consultant at Fierro Consulting, LLC; Barbara Schaffer Bacon and Pam Korza, Co-Directors of Animating Democracy, a program of Americans for the Arts

    Recorded May 28, 2014

  • Series: Board Training

    Contains 4 Component(s)

    Board Training 101, Assessing Your Board, and On-Boarding Young and Diverse Board Members and then Engaging Them

    Part 1: Board Training 101

    Board Training Week kicks off with the basics: Board Building 101 brings practical tips and advice from Kristen Romans, Director of Programs, Board Services & Training at the Arts & Business Council of Chicago. Leading a presentation that has proven successful in her community, Romans will lead attendees through the crucial steps that need to be taken to ensure a productive search and placement process for a Board of Directors. Learn what systems and practices your organization needs to implement to launch a formal board recruitment plan, including "must have's", templates for recruitment packets, and tips on how to determine what types of board members your organization really needs and how to get them.

    Presented by: Kristen Romans, Director of Programs, Board Services & Training at the Arts & Business Council of Chicago

    Recorded May 21, 2014


    Part 2: Assessing Your Board

    Learn how to create a more dynamic and effective board through board assessment and evaluation. This webinar will be led by Gigi Antoni who is CEO of Big Thought in Dallas, Texas. Ms. Antoni will help you learn how Big Thought works with its board of directors to develop assessment tools to help strengthen board members' role as an executive leader in their organization and community.

    Presented by: Gigi Antoni, President and CEO of Big Thought in Dallas, TX

    Recorded May 22, 2014


    Part 3: On-Boarding Young and Diverse Board Members and then Engaging Them

    Are you struggling to attract young members and volunteers that are reflective of your surrounding community and constituency? Join us for a case study with Fund for the Arts' Barbara Sexton Smith, who will discuss the NeXt! Leadership Development Program. NeXt! works with businesses in Louisville, Kentucky to engage young professionals with the goal of preparing the next generation of volunteer leaders in the arts and cultural sector, with a focus on strong corporate citizenship. Sexton Smith will be joined by Andrea Strange, a former participant of the NeXt! program and the current President of the Louisville Youth Choir's Board of Directors. Strange also serves as the Manager in the Accounting and Auditing Department at Harding, Shymanski & Company, P.S.C.

    Presented by: Barbara Sexton Smith, President & CEO of Fund for the Arts; Andrea Strange, President of Louisville Youth Choir's Board of Directors

    Recorded May 23, 2014

  • Series: Business Speak: Can We Talk?

    Contains 7 Component(s) Recorded On: 04/23/2014

    Partnering with the business community no longer means just asking for money. Learn how to effectively talk to business leaders, marketing departments, human resource personnel and other decision makers within the business environment about how to develop mutually beneficial projects.


    Part 1: Business Speak - Can We Talk?

    Partnering with the business community no longer means just asking for money. Learn how to effectively talk to business leaders, marketing departments, human resource personnel and other decision makers within the business environment about how to develop mutually beneficial projects.

    This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature."

    Recorded February 21, 2013


    Part 2: Strategies on How to Build and Fund Successful Volunteer Programs

    Businesses often promote volunteerism as one of the key elements of employee engagement and arts organizations are looking for ways to increase involvement with skilled volunteers. Learn practical strategies on how to build and fund a successful volunteer program in your community.

    Presented by: Eileen Cunnife, Director of Business Volunteers for the Arts and Business on Board, Arts & Business Council of Philadelphia (Moderator); Susan Myers, Associate Director, Business for Culture and the Arts; Megan Low, Director of Services, Arts & Business Council of Greater Boston.

    This webinar is presented in partnership with the Arts & Business Council of New York and is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

    Recorded April 25, 2013


    Part 3: Trends in Business Support for the Arts

    Learn trends in business support for the arts from our newly released 2013 BCA Triennial Survey of Business Support for the Arts. This study explores how and why small, midsize and large businesses partner with the arts. Experts in corporate giving will discuss how these trends fit into the current landscape and how you can leverage this information. Presented by: Mark Shugoll, Chief Executive Officer, Shugoll Research; Michael Stroik, Senior Research Analyst, Research and Measurement, CECP

    Moderator: Maud Lyon, Executive Director CultureSource

    Recorded July 18, 2013


    Part 4: Meet the Real Shakespeare of Litigation

    The real Shakespeares of Litigation, Coltranes of Chemistry and Picassos of Accounting will discuss how arts education, arts programs at the workplace and their own participation in an art form have enhanced their work. Learn from business people in different industries about how partnerships with the arts makes business sense.

    Panelists: Michael Stolberg, Lawing Financial; Patrice Tanaka, Co-Chair, Chief Creative Officer at CRT/tanaka; Donald Brinkman, manager of external programs in digital humanities, digital heritage and games for learning at Microsoft Research.

    Moderator: Kelly Pollock, Executive Director, COCRecorded


    Recorded September 19, 2013


    Part 5: 2013 BCA 10 Case Studies

    Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Hear directly from 2013 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

    Americans for the Arts thanks Aetna for its generous support of this program.

    Recorded November 21, 2013


    Part 6: Engaging Business Advocates

    Engaging your community's business and philanthropic leaders as arts advocates and advisors is a goal many arts organizations aspire to but don't always accomplish. Learn by example with a case study from Dan Bowers, President of ArtsBuild in Chattanooga, who recently spearheaded the creation of a community-wide cultural plan with input from local artists and business leaders. Hear from the two community advocates-artist and Lyndhurst Foundation program officer, Karen "Rudy" Rudolph and ArtsBuild board member and Vice President of Global Programs at Unum, Cissy Williams-who each played a role in the plan's development and are actively involved in its implementation today.


    The second half of the webinar will bring us John Bryan, President of CultureWorks in Richmond, Virginia. CultureWorks was formed in 2009 through a recommendation by the Richmond Region Cultural Action Plan, a process that engaged leaders from the cultural and business worlds, as well as members of the community. In addition to its support of arts non-profits, CultureWorks collaborates with local businesses and other sectors to spur the economic development of the greater Richmond area.

    These case studies will give you the building blocks to engage business and community leaders outside of the funding realm through practical (and successful) examples from local communities around the country.


    Presented by: Dan Bowers, President, ArtsBuild; Karen "Rudy" Rudolph, Artist & Program Officer, Lyndhurst Foundation; Cissy Williams, Board Member, ArtsBuild & Vice President of Global Programs, Unum; John Bryan, President, CultureWorks





  • Building Arts Marketing Skills for Independent Artists

    Contains 2 Component(s) Recorded On: 03/19/2014

    This unique webinar specifically designed for independent artists focuses on essential questions about the marketplace: How do you find new buyers? Have you clearly identified your target market? What emerging or new markets might you explore? How do you position yourself to stand out among the various arts and non-arts choices your potential customers face?

    This unique webinar specifically designed for independent artists focuses on essential questions about the marketplace: How do you find new buyers? Have you clearly identified your target market? What emerging or new markets might you explore? How do you position yourself to stand out among the various arts and non-arts choices your potential customers face?

    Join us as we delve into marketing strategies designed to help artists position themselves and their art for greater success, however you personally define that. Don't miss the chance to address marketing initiatives that will encourage new strategies and tactics for increased market presence, resulting in career advancement and increased revenue.

    Presented by: Deborah Obalil, Executive Director of Association of Independent Colleges of Art and Design, Providence, RI

  • Arts Advocacy Day 2014: Advocacy 101

    Contains 2 Component(s) Recorded On: 03/05/2014

    Is this your first time attending National Arts Advocacy Day in Washington, DC? Want an insider's guide with helpful tips and strategies to prepare for your visit this year? Sign up now for a free Arts Advocacy 101 webinar to learn more about details, logistics, and tools you should know before you come to Washington, DC. Being informed is the first step to making sure Congress hears your voice for the arts!

    Is this your first time attending National Arts Advocacy Day in Washington, DC? Want an insider's guide with helpful tips and strategies to prepare for your visit this year?

    Sign up now for a free Arts Advocacy 101 webinar to learn more about details, logistics, and tools you should know before you come to Washington, DC. Being informed is the first step to making sure Congress hears your voice for the arts!
  • Series: Rural and Small Communities

    Contains 3 Component(s) Recorded On: 02/28/2014

    Economic development and placemaking in rural communities.

    Part 1: Economic Development and Art in Rural Communities

    Do you need some new tools in your chest to help with economic development in your community? What are ways that small and rural communities are using the arts to help economic stability and growth in their communities? Learn some new ways to talk about the arts and the economy. Hear from communities about some of the successful economic development strategies they have used like artists relocation, cultural districts, historic tax credits, etc.

    Presented by: Randy Cohen, VP of Research for Americans for the Arts


    Part 2: Placemaking in Rural Communities

    What is placemaking? What are some ways that rural communities are using the arts to animate spaces, create more economic opportunities, and bring diverse people together. Learn about ways communities are using placemaking tools and resources for their community.

    Presented by: Cynthia Nikitin Sr. Vice President Project for Public Spaces and Director of the Citizens' Institute on Rural Design; Jen Coates, Ridgway Town Manager for Ridgway, Colorado

  • Inside the NEA: A Look at 2014 local arts agency funding trends and opportunities

    Contains 2 Component(s) Recorded On: 02/05/2014

    Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.

    Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.

    Presented by: Michael Killoren, Director for Local Arts Agencies and the Challenge America Fast-Track, National Endowment for the Arts; Theresa Cameron, Local Arts Agency Services Program Manager, Americans for the Arts.

    Michael Killoren

    Director for Local Arts Agencies and the Challenge America Fast-Track, National Endowment for the Arts

    Michael Killoren is responsible for the grantmaking processes for Local Arts Agencies (LAA's), developing partnerships to advance the LAA field as a whole, and the Challenge America Fast-Track program. Most recently, Mr. Killoren served as director of Seattle's Office of Arts & Cultural Affairs, a cabinet-level position, from 2002 through 2010, where he led the city department's funding and public art programs, developed policy initiatives to increase public access to arts and culture, and established a groundbreaking partnership to restore arts education in Seattle Public Schools.

  • Choosing Marketing Outlets that are Right for You and Letting Everything Else Go

    Contains 2 Component(s) Recorded On: 01/29/2014

    Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques: With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

    Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques.

    With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

    Presented by: Lara Goetsch, Director of Marketing and Communications, TimeLine Theatre Company, Chicago, IL