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  • Google Analytics Session 3: Using Your Data to Make Decisions

    Contains 2 Component(s) Includes a Live Event on 03/26/2019 at 3:00 PM (EDT)

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    March 26, 2019 at 3:00PM EDT

    Ok, so you know how to read your Google Analytics data, but what should you do with it? We’ll delve into how you can use your data to make smarter decisions and turn your website into your most powerful marketing tool. 

    Learning Objectives

    1. Tracking digital campaigns
    2. Optimizing landing pages
    3. Creating a data-driven culture


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • Arts + Culture Leaders of Color Fellowship Virtual Information Session

    Contains 2 Component(s)

    Americans for the Arts is launching the Arts & Culture Leaders of Color Fellowship in Chicago, Cleveland, and Indianapolis for emerging mid-career arts, culture, and heritage leaders of color. A part of a broader Great Lakes arts leadership initiative in partnership with the Joyce Foundation and American Express, this information session will provide interested 2019 fellowship candidates with a program overview, application instructions, tips for applying, and a live Q & A period.

    image

    Americans for the Arts is launching the Arts & Culture Leaders of Color Fellowship in Chicago, Cleveland, and Indianapolis for emerging mid-career arts, culture, and heritage leaders of color. A part of a broader Great Lakes arts leadership initiative in partnership with the Joyce Foundation and American Express, this information session will provide interested 2019 fellowship candidates with a program overview, application instructions, tips for applying, and a live Q & A period.

    Learning Objectives:

    Participants will walk away with…

    A) an understanding of the fellowship program components and expectations 

    B) relevant tips on how to submit a strong application.

    Arts & Culture Leaders of Color Fellowship Website

    Emma Osore

    Program Manager, Equity in Arts Leadership, Americans for the Arts

    Emma Osore is a social architect who builds programs and ecosystems that arc towards justice. She is currently the first Equity in Arts Leadership Program Manager overseeing a new leadership development portfolio focusing on the future arts management workforce.

    Prior to joining Americans for the Arts, she worked in Los Angeles at the City of Beverly Hills where she worked on projects ranging from strategic planning to public art. Before receiving her Master’s degree she worked as chief-of-staff, community partnerships and philanthropy manager, and founded a student-run community garden at a reconstituted public high school in Washington, DC. Emma got her start working with youth in the juvenile justice system and in the DC Public Schools central office supporting the hiring and evaluation of school leaders. She is currently the co-founder of BlackSpace, a Black urbanist collective, and a mixed media artist.

    Emma holds a Bachelor’s in Urban and Regional Studies from Cornell University and a Master’s of Public Administration from Baruch College where she was a National Urban Fellow.

    Emma finds joy in meandering city walks and creates collages and watercolors along the way.


    Twitter Handle: @EmmaOsore

  • Hyperlocal: Arts & Local Economies

    Contains 2 Component(s) Recorded On: 03/15/2019

    The creative class is essential to driving innovation in our cities, yet few creatives are equipped to succeed in today’s global marketplace. Join us on March 15, as we explore the idea of hyperlocalism and learn how creatives can be active participants in their local ecosystems.

    image About this Webinar

    We are currently existing in the era of the Gig Economy, and the skills that are now needed to affect the creative class and growth look quite different than they once did, especially with investment being pumped into cities and urban neighborhoods. The creative class is essential to driving innovation and changing the future of our cities. Yet few creative professionals feel like they are sufficiently equipped with the business savvy required to succeed in today’s global marketplace. Join Rasu Jilani, Director of Recruiting and Community Engagement at New Inc, as we explore the idea of hyperlocalism and learn how creatives can be active participants in their local ecosystems. 

    Participants Will:

    • Re-Imagine/contextualize the Creative Sector;
    • Learn about participation in local ecosystems Identify tangible skills for creative practice
    • Identify tangible skills for creative practice

    Rasu Jilani

    Director, Recruiting & Community Engagement, New Inc

    Rasu Jilani is an independent curator, social sculptor, and entrepreneur. His work investigates the intersections of art, culture, and civic engagement to raise critically-conscious conversations between artists, their local communities, and the wider public. Mr. Jilani is currently the Director of Recruiting and Community Engagement at New Museum's cultural incubator, NEW INC.

    Website: newinc.org      

  • March 2019 Mid-Career Leaders Network Call

    Contains 2 Component(s) Recorded On: 03/13/2019

    Join us each quarter for conference call with the Mid-Career Network of Americans for the Arts. Every call will feature a Mid-Career Leaders in the Arts and Culture field, discuss trends in the sector, include open space for Mid-Career Leaders to share and receive feedback, have an Americans for the Arts update, and more.

    image March 2019 

    Mid-Career Leaders Network Call

    March 13, 2019 at 3:00PM EDT


    Join us each quarter for conference call with the Mid-Career Network of Americans for the Arts. Every call will feature a Mid-Career Leaders in the Arts and Culture field, discuss trends in the sector, include open space for Mid-Career Leaders to share and receive feedback, have an Americans for the Arts update, and more. Mid-Career Leaders from across the arts and culture sector are encouraged to join. All calls will be recorded and archived.

    Topic/Theme: Strategic Partnerships

    Mid-Career Leader Spotlight: Marcus Turner, Director of Communications, Arvada Center for the Arts and Humanities

    AFTA Webtool Feature: Social Impact Explorer

    Would you like to be featured on one of our quarterly calls? Email Cristyn Johnson to find out more.


    image
  • Google Analytics Session 2: What Am I Looking At?

    Contains 2 Component(s) Recorded On: 03/07/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    Do you look at your Google Analytics data and not know where to start? You’ll learn about important metrics and custom reporting functions as well as get a step-by-step guide on how to track your data over time.  

    Learning Objectives:

    1. Key metrics and what they mean
    2. Tracking user activity
    3. Setting up dashboards


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

  • February 2019 Emerging Leaders Network Call

    Contains 1 Component(s) Recorded On: 02/21/2019

    Join us each quarter for conference call with the Emerging Leaders Network of Americans for the Arts. Every call will feature an Emerging Leader in the Arts and Culture field, discuss trends in the sector, include open space for Emerging Leaders to share and receive feedback, have an Americans for the Arts update, and more. Emerging Leaders from across the arts and culture sector are encouraged to join. Calls are open and free to members of Americans for the Arts. All calls will be recorded and archived.

    image February 2019 

    Emerging Leaders Network Call

    February 21, 2019 at 3:00PM EDT

    Join us each quarter for conference call with the Emerging Leaders Network of Americans for the Arts. Every call will feature an Emerging Leader in the Arts and Culture field, discuss trends in the sector, include open space for Emerging Leaders to share and receive feedback, have an Americans for the Arts update, and more. Emerging Leaders from across the arts and culture sector are encouraged to join. Calls are open and free to members of Americans for the Arts. All calls will be recorded and archived.


    Featured Emerging Leader: Quanice Floyd, Founder and Director, Arts Administrators of Color Network

    Topic/Theme: Network Building

    Featured Americans for the Arts Tool: Arts & Social Impact Explorer



    Would you like to be featured on one of our quarterly calls? Email Cristyn Johnson to find out more.


    image

    Cristyn Johnson

    Local Arts Advancement Program Manager, Americans for the Arts

    Cristyn Johnson is the Local Arts Advancement Program Manager at Americans for the Arts. In this capacity, she develops Americans for the Arts’ comprehensive full-career-spectrum field education offerings to advance competent and informed local, regional and national arts professionals.  She also develops a suite of programs and resources centered around the full leadership pipeline and organizational needs of a diverse workforce. She manages, grows, and cultivates an Emerging Leaders Network, a Mid-Career Leaders Network, and an Executive Leaders Network by building a connected network of arts professionals in the field of practices, who can share their knowledge with the field at large.        

  • Google Analytics Session 1: Getting Started

    Contains 2 Component(s) Recorded On: 02/12/2019

    Before looking at any data, it is important to have your Google Analytics account set up properly. Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

    image

     About this Lesson

    Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.  

    Learning Objectives:

    1. Key settings to know
    2. Finding your GA tracking code
    3. Turning on demographics


    This lesson is funded by the Pennsylvania Council on the Arts.

    Pennsylvania Council on the Arts Logo

    Ceci Dadisman

    Digital Marketing Manager, FORM

    Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. 

    A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, American Alliance of Museums, Museums and the Web, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. 

    Ceci is passionate about empowering people through marketing and is a contributor at ArtsHacker.com where she regularly shares timely information and step-by-step tutorials. She is also an adjunct lecturer at West Virginia University’s College of Creative Arts. 

    She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair.  She also serves on the West Virginia University College of Creative Arts Visiting Committee. 

    Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.  She currently lives in Cleveland, Ohio.

    WEBSITE: https://theformgroup.com/

    TWITTER: @CeciDadisman

    EMAIL: ceci@theformgroup.com

    Drew McManus

    Arts Consultant

    Drew McManus may be Venture’s Principal but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them get ahead of the tech curve instead of trying to catch up by going slower.

    With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next-generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.

    His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including New York Times, Chicago Tribune, Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances.

    As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presenter for Chicago’s TEDx Michigan Ave conference.

    For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.

    He currently resides in the Chicago’s Streeterville neighborhood with his wife, Chattanooga Symphony & Opera concertmaster, Holly Mulcahy.

    WEBSITE: http://drewmcmanus.net/

    WEBSITE: https://ventureindustriesonline.com/

    TWITTER: @VentureTweets

    Companion microsite: https://ccd.artshacker.com/

  • Accessibility Planning: The Key to Successful Inclusion

    Contains 4 Component(s) Recorded On: 02/06/2019

    Accessibility begins with policies and organizational buy-in from every department – from the Board of Directions to the house staff and ushers. Without a comprehensive plan, true accessibility is disjointed and difficult to achieve. This session will ask participants to look at each department of their organization and how those departments impact the access efforts of the organization. In this workshop, participants will have the opportunity to understand the need for and how to develop a comprehensive ADA/Accessibility plan.

    image

    About this Webinar

    Accessibility begins with policies and organizational buy-in from every department – from the Board of Directors to the house staff and ushers.  Without a comprehensive plan, true accessibility is disjointed and difficult to achieve. This session will ask participants to look at each department of their organization and how those departments impact the access efforts of the organization.  In this workshop, participants will have the opportunity to understand the need for and how to develop a comprehensive ADA/Accessibility plan. 

    Overview of Session Content

    • A brief introduction of disability from a multi-cultural perspective – including a discussion of the models of disability, disability etiquette and language.
    • Provide participants with sample plans and assessment tools that provide guidance in the development of an accessibility plan.
    • Review best practices for design of organizational policies i.e. staff and volunteer training, grievance procedures, ticket policies, non-discrimination, emergency evacuation and diversity policies.
    • Review how various departments need to be an integral part in the overall ADA plan – including programming, marketing, facilities, and development.
    • Budgeting – how to develop an accessibility budget –an essential component of your ADA plan.
    • Implementation – how to go about implementing the various stages of the plan

      The conclusion of this webinar will allow participants to discuss issues, ask questions, and look at next step scenarios.  

    Learning Objectives

    Participants will:

    • understand the need for having an accessibility plan and leave with a framework to bring back to their organizations to design their own plans.
    • understand that the development of an ADA Plan will serve as a roadmap for the organization as they advance their access goals and objectives. 
    • understand that by organizations having a plan in place, implementation of accessibily goals are not overwhelming and many action items are readily achievable. 


    This project is created in partnership with Mid Atlantic Arts Foundation and New Jersey State Council on the Arts, and is supported in part by the National Endowment for the Arts.

    image

    John McEwen

    Executive Director, New Jersey Theatre Alliance

    John McEwen serves as the Executive Director of the New Jersey Theatre Alliance, a service organization for the state’s 33 professional theatres. 

    Prior to the Alliance, John served as Vice President for Development of the New Jersey Network Foundation where he was responsible for a $7 million annual fund.  Prior to joining NJN, John served as the Director of Development for Paper Mill Playhouse where he implemented the theatre’s award-winning access services and the Adopt-A-School Project, and was responsible for raising $3.5 million for the annul fund, strategic planning and board development.

    John is the founder and Chairman of the Cultural Access Network Project, a program of New Jersey Theatre Alliance and the New Jersey State Council on the Arts that assists the state’s cultural organizations as they make their programs and services accessible to individuals with disabilities. John serves as a trustee for ArtPRIDE New Jersey, Center for NonProfits, Montclair State University’s College of the Arts, and the Fund for the New Jersey Blind.   

    John’s awards and achievements include the first Excellence in Accessibility Leadership Award from the Christopher Reeves Paralysis Foundation and the Kennedy Center for the Performing Arts, The Robert Smyth Outstanding Professional Fundraiser Award from AFP/NJ Chapter,  Ann Klein Advocate Award from the Community Health Law Project, Award of Excellence from Passage Theatre, the Governor Kean and Byrne Advocacy Award from Paper Mill Playhouse,  a Citation of Excellence from the New Jersey State Council on the Arts, and the Community Service Award from the New Jersey Department of Recreation. 

    John is a graduate of Leadership/New Jersey and the Executive Program for Nonprofit Leaders in the Arts at Stanford University, a partnership between the Stanford Graduate School of Business and National Arts Strategies.   John received his Bachelor’s of Arts from Montclair State University and his Master’s of Arts from New York University

    Website: https://njtheatrealliance.org/ 

    Twitter: @NJTheatre

    Beth Prevor

    Executive Director, Hands On

    Beth Prevor is a co-founder and Executive Director of Hands On, an arts service organization that advocates for access to >span class="apple-converted-space"> arts for the Deaf community and audiences with disabilities. For the last 30+ years, Hands On has been providing access for the Deaf and hard of hearing communities of NYC through sign language interpreted theater at some of NYC’s most prestigious theaters including The Roundabout Theater Company, The New York Shakespeare Festival/Public Theater and The New Victory Theater.

    As Executive Director, Beth works with arts organizations to ensure inclusion for all by providing marketing, community engagement and audience development strategies. As a disabled advocate, Beth is active as an advisory member to many groups including, >span class="apple-converted-space"> Lincoln Center’s Department of Programs and Services for People with Disabilities (PSPD), >span class="apple-converted-space"> and the Museum Access Consortium (MAC). She has led workshops on accessibility and the arts for organizations around the country including >span class="apple-converted-space"> >span class="apple-converted-space"> 

    She is the 2015 recipient of the John F. Kennedy Center’s Excellence in Accessibility Leadership Lifetime Achievement award.

    Website: Handson.org

    Twitter: @HandsOnSign  

    New Jersey Theatre Alliance ADA Planning Page: https://njtheatrealliance.org/ada-planning

    The Kennedy Center LEAD Conference: http://education.kennedycenter.org/education/accessibility/lead/conference.html

    Web Accessibility Initiative (WAI):

    https://www.w3.org/

    https://www.w3.org/standards/webdesign/accessibility

    Disability and Health Inclusion Strategies:

    https://www.cdc.gov/ncbddd/disabilityandhealth/disability-strategies.html

    Centers for Disease Control and Prevention

    http://www.cdc.gov/features/emergencypreparedness/

    South Arts-ArtsReady

    https://www.artsready.org/

    "Ready Now!" Toolkit

    The "Ready Now!" Toolkit (http://www.ohsu.edu/xd/outreach/occyshn/upload/ReadyNowToolkit.pdf) from the Oregon Office on Disability and Health is for people with disabilities and emphasizes independence, allowing each person to address his or her specific needs.

    Get Ready! Toolkit

    The Get Ready! Toolkit (http://dhss.alaska.gov/dph/wcfh/Documents/disability/GetReadyWebaccessible.pdf) from the Alaska Health and Disability program will help you prepare for an emergency. Alaska also developed the Get Ready! Toolkit webinar(https://dhss.adobeconnect.com/p2an0b2anso/) to assist Alaskans and others with disabilities and their caregivers in putting the Get Ready!Toolkit into action.

    Smart911: https://www.smart911.com/

  • Series: Public Art Academy for Artists

    Contains 4 Component(s)

    Three part series for Artists.

    Part 1

    In this workshop, artists will be given the necessary tools to make the leap from working in the isolation of the studio to working in a collaborative, large scale setting. The intent is to give artists the confidence and knowledge needed to move their career into public art.

    1. Slide show highlighting 10-15 different types of public art projects including full descriptions.
    2. Recognizing the types of projects that are best suited for your skills
    3. Responsibilities of a public artist and public art project manager. Describing the collaborative process of project development.
    4. How to apply, write a letter, graphically and verbally present your work in an application. What to include in a letter of interest and how to present your work in an interview.
    5. Artists experiences. The two artists describe how they began working in public art and the relationship of their public art to their previous work; show slides of previous work, describe specific interest in applying for the public art project/s they have participated in, and how they presented themselves and their work to get their first public art project.

    Presenters: Steven Huss, Amy Trachtenberg, Sammy Rodriquez


    Part 2

    Working in the studio allows an artist to create his/her own schedule, budget, and system for creation. Once an artist moves into the highly collaborative field of public art, huge changes are introduced. In this workshop we will cover how to work with other professionals, where to find help when needed, and the roles of each professional/ stakeholder as a project moves forward.

    1. Slide show highlighting 10-15 different types of public art projects including full descriptions.
    2. Getting started -learning from stakeholders including community members, architects/designers, and reviewing bodies; the roles of team members and lines of communication (project manager, contracting officer, architects, engineers and other consultants).
    3. How to present your ideas—what is expected during concept development stage.
    4. Leveraging opportunities and resources (e.g. architecture/building elements and/or community involvement)
    5. Artist experiences - how and what we learned from community members and stakeholders, and content/resources; how we leveraged architecture -the development steps of a project.
    6. Collateral benefits - how the artwork can live on in the community in other forms (books, events, webpages, etc.)

    Presenters: Barbara Goldstein, Lynn Rogers, Amy Trachtenberg, Sammy Rodriquez


    Part 3

    Unlike traditional studio materials, public art requires that one look at maintenance, durability, and presentation in a new light. Materials research often requires looking at infrastructure rather than museum work and speaking with contractors rather than other artists. The cost of these materials can be shocking to artists who've traditionally worked with studio materials. In this workshop, we'll cover strategies for working with materials and budgets on the public art scale.

    1. Introduction: Overview of 10 projects -conceptual to final design proposals
    2. Moving from concept into buildable design - considering durable materials, researching fabrication techniques, trouble shooting possible problems.
    3. How to structure your budget and time; cost estimating, collaborating with fabricators.
    4. Creative collaboration: Integrating your work into the construction schedule, resources and credits. Working with other collaborators: conservator, engineer, architect, graphic designer, historian, etc.
    5. Artist experience: What I learned in building my artwork, problems and how I solved them, what I would do next time.
    6. Design changes: How to be flexible; How design changes and why - when the original concept/ideas may remain

    Presenters: Barbara Goldstein, Public Art Director, City of San Jose; Mary Rubin, Senior Project Manager, City of San Jose; Brian Laczko, Architect; Amy Trachtenberg, Artist; Sam Rodriguez, Artist


  • Cultural Planning Made Simple: Lessons from the Cleveland Playbook

    Contains 2 Component(s) Recorded On: 01/24/2019

    Cultural planning is a great tool for bringing a diverse array of stakeholders into alignment around arts and culture priorities. Well-constructed processes that are community- and data-driven can yield impressive long-term results that foster the health and vitality of your community’s arts and cultural assets and create opportunity for broader community development. Join Arts Cleveland staff as they discuss their new resource to the field, Elevating the Influence of Arts and Culture: A Cleveland Playbook, which documents their cultural plan journey, including how they engaged community members and elected officials, built strategic partnerships, and their frustrations and triumphs along the way.

    image About this Webinar

    Cultural planning is a great tool for bringing a diverse array of stakeholders into alignment around arts and culture priorities. Well-constructed processes that are community- and data-driven can yield impressive long-term results that foster the health and vitality of your community’s arts and cultural assets and create opportunity for broader community development. 

    Join Arts Cleveland staff as they discuss their new resource to the field, Elevating the Influence of Arts and Culture: A Cleveland Playbook, which documents their cultural plan journey, including how they engaged community members and elected officials, built strategic partnerships, and their frustrations and triumphs along the way.

    Learning Objectives

    • Attendees will learn the development and implementation of Arts Cleveland’s cultural plan.
    • Attendees will learn tips and tricks as they consider starting their own cultural planning process and strategy. 
    • Attendees will learn some immediate next steps they can take to set themselves up for cultural planning success.  

    Megan Van Voorhis

    President and CEO, Arts Cleveland

    Megan Van Voorhis grew up in Flint, Michigan. She completed a BFA in dance from The Ohio State University in 1998. Van Voorhis began her professional career at the Royal George Theatre Center in Chicago, Illinois. She returned to Ohio in 2001 to pursue an MBA at Case Western Reserve University. In 2003, Van Voorhis joined the program staff of Community Partnership for Arts and Culture (now Arts Cleveland). She became President and CEO in January 2018. Van Voorhis taught in the arts management program at Baldwin Wallace University for 6 years. She serves on the board of Ohio Citizens for the Arts, is Chair of the Mental Health & Addiction Advocacy Coalition (Northeast Ohio Hub) and advisory committee member for MetroHealth’s Arts-In-Medicine program. She is a member of the 2014 class of Crain’s Cleveland Business 40 under 40 honorees.

    Website: www.artscleveland.org

    Twitter: @mlvanvoorhis   

    Valerie Schumacher

    Director of Programs and Services, Arts Cleveland

    As Director of Programs and Services, Valerie ensures quality, relevance and alignment of the organization’s programmatic offerings and manages the organization’s brand.  In doing so, she manages a range of activities at Arts Cleveland including program implementation, online presence and design direction. Schumacher received her Bachelor of Arts in Art Studio, Entrepreneurship and Arts Management from Baldwin Wallace University and studied photography in Perugia, Italy, at the Umbra Institute. She was the first among "Emerging Artist Booth” participants to receive an honorable mention at the Tremont Arts and Cultural Festival. She graduated from YWCA Cleveland’s 2012-13 Leadership Boot Camp and continues to find ways to grow and support the growth of those around her.

    Website: www.artscleveland.org