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  • December 2020 Member Briefing

    Contains 1 Component(s) Includes a Live Web Event on 12/15/2020 at 3:00 PM (EST)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

     image 2020 Member Briefings

    December 2020 Member Briefing

    December 15, 2020 at 3:00 PM EST

    About the Member Briefing

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

  • October 2020 Member Briefing

    Contains 1 Component(s) Includes a Live Web Event on 10/20/2020 at 3:00 PM (EDT)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

     image 2020 Member Briefings

    October 2020 Member Briefing

    October 20, 2020 at 3:00 PM EST

    About the Member Briefing

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

  • DIAL.studio | Utilizing Community to Achieve Creative Revitalization

    Contains 2 Component(s) Includes a Live Web Event on 07/31/2020 at 3:00 PM (EDT)

    ThirdSpace Action Lab is a POC-led organization created to disrupt the vicious cycle of disinvestment and displacement that negatively impacts the vitality of low-income communities of color, specifically in the Cleveland Metro Area. It is a grassroots research, strategy, and design cooperative, dedicated to prototyping creative place-based solutions to complex socioeconomic problems. ThirdSpace has centered their work in racial equity and inclusion, and work to involve the community in the revitalization process. They are key contributors to the development of the Glenville Arts Campus, and aim to provide spaces for communities of color to unify and take action. This session will highlight the importance of community building and activation and allow participants to explore the various aspects of this work and where it can be utilized in their own regions.

    imageAbout this Webinar

    July 31, 2020 at 3:00 PM EST

    ThirdSpace Action Lab is a POC-led organization created to disrupt the vicious cycle of disinvestment and displacement that negatively impacts the vitality of low-income communities of color, specifically in the Cleveland Metro Area. It is a grassroots research, strategy, and design cooperative, dedicated to prototyping creative place-based solutions to complex socioeconomic problems. ThirdSpace has centered their work in racial equity and inclusion, and work to involve the community in the revitalization process. They are key contributors to the development of the Glenville Arts Campus, and aim to provide spaces for communities of color to unify and take action. This session will highlight the importance of community building and activation and allow participants to explore the various aspects of this work and where it can be utilized in their own regions.

    Participants will learn about:

    • An example of how a POC-led institution can make tangible change within its community
    • Insight into how organizations and organizers can use creative thinking strategies to uplift and heal their communities
    • Understanding the challenges that arise when working to revitalize a community that is on its pathway to gentrification

    This session is a part of the DIAL.studio | Professional Development Series and is free for all who register. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is free and open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    This program is made possible by support from ConEdison, the Mertz Gilmore Foundation, the Laurie M. Tisch Illumination Fund, the Kutya Major Foundation, and The Milton & Sally Avery Arts Foundation.

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    Evelyn Burnett

    Co-founder and Partner, ThirdSpace Action Lab

    Evelyn Burnett is a co-founder and partner of the ThirdSpace Action Lab and Third Space Café. Prior to this exciting venture, Evelyn served as Vice President, Economic Opportunity at Cleveland Neighborhood Progress an intermediary whose mission is to foster communities of choice and opportunity throughout Cleveland. Prior to joining CNP, Evelyn served as Associate Director for Program Strategies with Admiral Center at Living Cities, project director in the city of Cleveland’s Office of Sustainability, and as a 2007-2008 Cleveland Executive (Coro) Fellow. Evelyn is a 2018 German Marshall Fellow and sits on the board of several organizations throughout Northeast Ohio and nationally including ioby (In Our Back Yards), Credit Builders Alliance, Teach for America, Birthing Beautiful Communities, Dance Cleveland, Walsh University School of Business and CTMDreams. Evelyn holds a Bachelor of Arts in Business and Organizational Communications & Public Relations with a double minor in Sales & Marketing and Dance from The University of Akron during which time she studied abroad in Ghana, Africa; and a master’s degree in Public Administration from The University of Akron.

    Website: https://3rdspaceactionlab.co/

    Twitter: @evburnett

    Mordecai Cargill

    Co-founder and Partner, ThirdSpace Action Lab

    Mordecai Cargill is a co-founder and partner of the ThirdSpace Action Lab and Third Space Café.  Prior to starting this exciting venture, Mordecai served as the Director of Strategy, Research & Impact at Cleveland Neighborhood Progress (CNP), a community development funding intermediary committed to fostering inclusive neighborhoods of choice and opportunity throughout the city of Cleveland. Mordecai provides oversight and analysis for the implementation of the Cleveland Neighborhood Progress 2017-2021 Strategic Plan, focused primarily on 3 key areas of activity: Program Design and Evaluation; Research and Thought Leadership; and Partnership and Resource Development. Since joining Team CNP in 2014 as Manager of Fund Development, Mordecai’s responsibilities have included project management for strategic initiatives such as an Organizational Assessment (2014), and the planning process for the 2017-2021 Cleveland Neighborhood Progress Strategic Plan (2016). He also contributes to CNP’s emerging Policy, Advocacy & Research body of work, and co-leads the organization’s efforts to elevate racial equity and inclusion as a citywide community development priority. Mordecai earned his BA in African American Studies from Yale University, with a concentration on Black Culture in the 20th Century. He was awarded the William Pickens Prize for his Senior Thesis entitled, “The Black Arts Iconography of John Coltrane

    Websitehttps://3rdspaceactionlab.co/

    Twitter: @MCargill28

  • AAE: Supporting Individual Artists Webinar Series

    Contains 10 Product(s) 1 new product(s) added recently

    Americans for the Arts is excited to bring you a series of deep dive webinars about supporting individual artists. As part of Americans for the Arts ongoing program, Arts Administrators Essentials: Supporting Individual Artists, these webinars are your opportunity to hear from individuals and organizations in the arts and culture field that support individual artists as part of their everyday work. The first part of this series will take a look at supporting artists of specific disciplines, with the second part focusing on programs you may want to consider developing as you work to support individual artists.

    About this Series

    Americans for the Arts is excited to bring you a series of deep dive webinars about supporting individual artists. As part of Americans for the Arts ongoing program, Arts Administrators Essentials: Supporting Individual Artists, these webinars are your opportunity to hear from individuals and organizations in the arts and culture field that support individual artists as part of their everyday work. The first part of this series will take a look at supporting artists of specific disciplines, with the second part focusing on programs you may want to consider developing as you work to support individual artists.


    This project is supported in part by the Emily Hall Tremaine Foundation and the National Endowment for the Arts.

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  • DIAL.studio | Self Advocacy and Self Care for Artists and Arts Administrators of Color

    Contains 2 Component(s) Includes a Live Web Event on 07/24/2020 at 3:00 PM (EDT)

    For many pre-career and emerging leaders of color, there is constant pressure to prove oneself, focus on the product rather than process, and “fit in” to a culture that may not be their own. Many struggle with creating space for themselves, feeling comfortable advocating for their wants and needs, and supporting their own communities. This session explores the topic of self-care and self-advocacy through a panel discussion with music educator and consultant, Calida Jones, and New York City Ballet principal dancer, Georgina Pazcoguin. Through this discussion, participants will explore Calida’s and Georgina’s pathways towards success and growth, and how their groundbreaking stories inspire the people around them.

    imageAbout this Webinar

    July 24, 2020 at 3:00 PM EST

    For many pre-career and emerging leaders of color, there is constant pressure to prove oneself, focus on the product rather than process, and “fit in” to a culture that may not be their own. Many struggle with creating space for themselves, feeling comfortable advocating for their wants and needs, and supporting their own communities. This session explores the topic of self-care and self-advocacy through a panel discussion with music educator and consultant, Calida Jones, and New York City Ballet principal dancer, Georgina Pazcoguin. Through this discussion, participants will explore Calida’s and Georgina’s pathways towards success and growth, and how their groundbreaking stories inspire the people around them.

    Participants will walk away with:

    • Insight into how to advocate for oneself as a member of the non-dominant group within the arts field
    • Tools on how to navigate white-led institutions and find community as an emerging and/or prospective arts leader of color
    • Critical discussion topics on how participants can create change within their environments, communities, and organizations.

    This session is a part of the DIAL.studio | Professional Development Series and is free for all who register. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is free and open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    This program is made possible by support from ConEdison, the Mertz Gilmore Foundation, the Laurie M. Tisch Illumination Fund, the Kutya Major Foundation, and The Milton & Sally Avery Arts Foundation.

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    Calida Jones

    Assistant Director of Education and Engagement, Hartt School

    Calida Jones began studying the piano at the age of 3 while attending Nursery School, and switched to violin at the age of 6 when she entered Thomas G. Pullen Performing Arts School in Landover, Maryland. Currently, Calida is the Assistant Director of Education & Engagement at University of Hartford’s The Hartt School. She also serves as Program Director for Music Matters, and the Conductor of the Hartford All-City Youth Orchestra in conjunction with the Charter Oak Culture Center. Prior to those roles, Calida was appointed Director of Development and Advocacy for the El Sistema inspired program PROJECT MUSIC from 2018-2019. In 2012, Calida was hired by the Waterbury Symphony Orchestra to design and implement the El Sistema inspired program “Bravo Waterbury!” (Bravo). She continued her work in Waterbury until August of 2018. She continues to consult with organizations all over the country. An accomplished musician, social justice advocate and educator, Calida’s work has taken her all over the world teaching and performing. Calida is passionate about intentional purposeful teaching and community engagement. Her personal mission is to ensure that children who have limited resources also have access to musical opportunities and activities. She knows that this type of musical exposure and education will benefit them and build their confidence which will catapult them to successful careers, regardless of the career path. She is committed to correlating the art of teaching to life skills, and community building. Calida has had the privilege of speaking multiple times at the prestigious Yale School of Music, Duke University, Ravinia, The Connecticut State Capitol, The Hartt School of Music, and was a Tedx speaker in San Jose, CA. Most recently, Calida has consulted with Sphinx Organization, The Cleveland Orchestra, The Utah Cultural Alliance, and a host of other organizations. A graduate of Indiana University of Pennsylvania (Bachelors of Fine Arts in Violin Performance), she received her Masters in Violin Performance and Suzuki Pedagogy from The Hartt School of Music. Calida is honored and humbled to have received awards, and honors during her career including a scholar fellowship at the Aspen Festival of Ideas, The Elizabeth Mahaffey Fellowship, a Grammy nomination for the Music Educator Excellence Award, the Father Thomas H. Dwyer Humanitarian Award for her work in Waterbury, Connecticut, and the 2018 CT Arts Hero Award in Waterbury CT. Calida serves on the Board of The Hartt School of Music, El Sistema USA (Board Clerk), and chairs the Racial Diversity and Cultural Understanding Committee; she also serves on the board of the Connecticut Arts Alliance.

    Website: www.cnjassociates.com

    Georgina Pazcoguin

    Principal Dancer, New York City Ballet

    Co-founder of diversity initiative “Final Bow For Yellowface” Georgina "The Rogue Ballerina" is breaking glass ceilings in the world of Ballet. Celebrating a 18 year career with world renown New York City Ballet, she aims to be named the company's first female Asian American Principal dancer. A steadily rising star, she is an ambassador of her art form across the platforms of Ballet, Broadway, and Film. Known as the "The Rogue Ballerina" she empowers those not fitting the "balletic ideal stereotype" with her story of success and rise through the ranks of NYCB. She most recently can be seen on stage at David H. Koch Theater and on TV in the hit Fosse/Verdon tv series. In addition to her many credits including award winning film “New York Export Opus Jazz”, Ivy in the revival of “On the Town” and originating the role of Victoria in the 2016 revival of “Cats”, Georgina is a passionate activist for foundations Orphan Starfish, Arteamor, using ballet as a universal language tool raising awareness and impacting social change.

    Website: GeorginaPazcoguin.com     

    Instagram: @Georgina_Pazco

  • AAE: Supporting Individual Artists Monthly Coffee Chats

    Contains 14 Product(s)

    Americans for the Arts is excited to bring you a monthly series of informal discussions about supporting individual artists. As part of Americans for the Arts ongoing program, Arts Administrators Essentials: Supporting Individual Artists, these monthly "Coffee Chats" are your opportunity to hear from individuals and organizations in the arts and culture field that support individual artists as part of their everyday work. Each month, we will bring you a new topic to support your work with artists.

    Americans for the Arts is excited to bring you a monthly series of informal discussions about supporting individual artists. As part of Americans for the Arts ongoing program, Arts Administrators Essentials: Supporting Individual Artists, these monthly "Coffee Chats" are your opportunity to hear from individuals and organizations in the arts and culture field that support individual artists as part of their everyday work. Each month, we will bring you a new topic to support your work with artists. 



    This project is supported in part by the Emily Hall Tremaine Foundation.  

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  • 2020 Member Briefings

    Contains 6 Product(s)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

     image 2020 Member Briefings

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    Topics will be announced approximately two weeks prior to the scheduled briefing.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

    January 2020

    Topic: Membership in the Year Ahead

    Date: January 21, 2020

    February 2020

    Topic: The Arts Education Network Council

    Date: February 18, 2020

    April 2020

    Topic: Gathering Insight into the PAN Year In Review

    Date: April 21, 2020

    July 2020

    Date: July 21, 2020

    October 2020

    Date: October 20, 2020

    December 2020

    Date: December 15, 2020

  • July 2020 Member Briefing

    Contains 1 Component(s) Includes a Live Web Event on 07/21/2020 at 3:00 PM (EDT)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Michael Hornbuckle at mhornbuckle@artsusa.org​.

     image 2020 Member Briefings

    July 2020 Member Briefing

    July 21, 2020 at 3:00 PM EST

    About the Member Briefing

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

  • DIAL.studio | Antigone in Ferguson: Building a Chorus that Can’t Preach to Itself (By Design)

    Contains 2 Component(s) Includes a Live Web Event on 07/17/2020 at 3:00 PM (EDT)

    Antigone in Ferguson was conceived in the wake of Michael Brown’s death in 2014, through a collaboration between Theater of War Productions and community members from Ferguson, MO. Translated and directed by Theater of War Productions Artistic Director Bryan Doerries and composed by Phil Woodmore, the project fuses a dramatic reading by leading actors of excerpts from Sophocles’ Greek tragedy with live choral music performed by a choir of activists, police officers, youth, and concerned citizens from Ferguson and New York City. Through their work with Antigone in Ferguson, Bryan and Phil will discuss how this performance became a catalyst for panel and audience-driven discussions about racialized violence, structural oppression, misogyny, gender violence, and social justice.

    imageAbout this Webinar

    July 17th, 2020 at 3:00 PM EST

    Antigone in Ferguson was conceived in the wake of Michael Brown’s death in 2014, through a collaboration between Theater of War Productions and community members from Ferguson, MO. Translated and directed by Theater of War Productions Artistic Director Bryan Doerries and composed by Phil Woodmore, the project fuses a dramatic reading by leading actors of excerpts from Sophocles’ Greek tragedy with live choral music performed by a choir of activists, police officers, youth, and concerned citizens from Ferguson and New York City. Through their work with Antigone in Ferguson, Bryan and Phil will discuss how this performance became a catalyst for panel and audience-driven discussions about racialized violence, structural oppression, misogyny, gender violence, and social justice.

    Participants will walk away with:

    • An understanding of the process behind creating and building the play, Antigone in Ferguson
    • Insight on how artists and communities can work together to develop art that emphasizes the need for critical discussion, organizing, and healing 
    • Tools on how one can create social justice centered artwork within their own communities

    This session is a part of the DIAL.studio | Professional Development Series and is free for all who register. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is free and open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    This program is made possible by support from ConEdison, the Mertz Gilmore Foundation, the Laurie M. Tisch Illumination Fund, the Kutya Major Foundation, and The Milton & Sally Avery Arts Foundation.

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    Bryan Doerries

    Artistic Director, Theater of War Productions

    Bryan Doerries is a New York-based writer, director, and translator, who currently serves as Artistic Director of Theater of War Productions. A self-described evangelist for ancient stories and their relevance to our lives today, Doerries uses age-old approaches to help individuals and communities heal from trauma and loss. During his tenure at Theater of War Productions, the company has presented diverse projects across the United States and internationally, using dramatic readings of seminal plays and community conversations to confront topics such as combat-related psychological injury, end-of-life care, racialized violence, prison reform, gun violence, domestic violence, addiction, sexual assault,  and the refugee crisis. Doerries’ books include The Theater of War: What Ancient Greek Tragedies Can Teach Us Today (Knopf), The Odyssey of Sergeant Jack Brennan (Pantheon), and a collection of his translations of ancient Greek Tragedies entitled All That You’ve Seen Here is God (Vintage). He has taught courses at Princeton University, Bard College, the University of Connecticut, and the Bard Prison Initiative. His academic degrees include a BA in Classics from Kenyon College and an MFA in Theater Directing from the University of California, Irvine. Among his awards, he has received an honorary Doctorate of Humane Letters from Kenyon College, and in March 2017, he was named Public Artist in Residence (PAIR) for the City of New York, a joint appointment with the New York City Department of Veterans’ Services and Department of Cultural Affairs. For more information about his work, please visit: www.theaterofwar.com.

    Facebook: Theater of War

    Twitter: @theaterofwar

    Instagram: @theaterofwar

    Phil Woodmore

    Composer, Vocal Coach, and Music Educator

    Saint Louis native, Dr. Philip A. Woodmore has been an active member of the St. Louis music community for many years. Phil received his bachelors from Saint Louis University in Business Marketing and Music Vocal Performance and then went on to receive his masters from Webster University in Music Education.  He recently graduating with his PhD in Music Education from the University of Missouri-Columbia. His research interest are the changing voice and voice pedagogy and his dissertation is on the transformative power of music in the choral setting using the auditioned choir in the Off-Broadway run of Antigone in Ferguson.   

    Phil taught choir one year at Ferguson and Berkley Middle Schools in the Ferguson-Florissant School District and then went on to become the choir director at Crestview Middle School in the Rockwood School District where he taught for 12 years.  Along with his work in Rockwood, Phil was the Coordinator of the Voice Program at the Center of Creative Arts (COCA) and the artist director of the Allegro Music Company from 2008-2017, has been the director of the Saint Louis Metropolitan Police Department Choir since 2009,  was the director of the Northern Arizona University Gospel Choir from 2014-2017, Artist in Residency for the State of Arizona for a two year term 2016-2018, minister of music at Trinity Community Church from 1992-2018, and vocal coach to many in the St. Louis and New York.

    In August 2016 Phil was asked to compose an original score of a version of Antigone translated by Bryan Doerries called Antigone in Ferguson which has been traveling the country for the past four years and premiered internationally in Athens, Greece in June 2016. Since the success of Antigone in Ferguson, Phil has written an original score for Dr. Martin Luther King Jr.’s last sermon The Drum Major Instinct and also for a speech by Frederick Douglass.  In 2018 The Drum Major Instinct premiered in Athens, Greece and was performed on several college campuses during the 2018-2019 school year. In 2018 Antigone in Ferguson ran in an Off-Broadway theater in New York for a five-week workshop and in 2019 it ran for ten-weeks at the St. Ann and Holy Trinity Episcopal Church in Brooklyn, New York. Philip is excited for several collaborations in 2021 including a production of Pirates of Penzance in which Phil’s company P. Woodmore Music, LLC will be a producing partner and will provide all the music for the show.  Phil will be joining the Muny family for the 2020 summer season and he is looking forward to a great partnership as the Music Director for Muny Kids. For more information on Dr. Philip A. Woodmore please visit www.philipawoodmore.com

    Twitter: @phil_woodmore

    Antigone in Ferguson is a groundbreaking project, developed by Theater of War Productions, which fuses dramatic readings by acclaimed actors of Sophocles’ Antigone with live choral music performed by a diverse choir, including police officers, activists, youth, teachers, and concerned citizens from St. Louis, Missouri and New York City, culminating in powerful, healing discussions about race and social justice. Antigone in Ferguson was conceived in the wake of Michael Brown’s death in 2014, through a collaboration between Theater of War Productions and community members from Ferguson, MO, and premiered at Normandy High School, Michael Brown’s alma mater, in September of 2016.

    Click here to view the performance

  • Engaging Your Audience During and After COVID-19

    Contains 2 Component(s) Includes a Live Web Event on 07/16/2020 at 3:00 PM (EDT)

    ​COVID-19 has pushed our arts organizations and individual artists to the edge. Some have shut down for the short term in hope of securing the future; some have quickly pivoted to online content; many have grappled with what it means to serve their missions and audiences during a pandemic while remaining (hopefully) solvent and (hopefully) vital even amidst massive uncertainty and reduced capacity. Questions abound as arts organizations consider our audiences: How can we engage our audiences now so that they are still there when things are “back to normal?” How do we serve audiences in a way that makes sense for our mission when we can’t gather or do typical programming? What factors will influence audiences’ return to our events? This webinar will tackle these questions and more. We will review the tenets of strong audience development we can lean on that haven’t changed; explore approaches and frameworks to help us think about and understand our audiences in ways that can guide our programming and/or communication; and check-in with the most recent data for big-picture clues that can help inform our planning.

    imageAbout this Webinar

    July 16 2020 at 3:00 PM EDT

    COVID-19 has pushed our arts organizations and individual artists to the edge. Some have shut down for the short term in hope of securing the future; some have quickly pivoted to online content; many have grappled with what it means to serve their missions and audiences during a pandemic while remaining (hopefully) solvent and (hopefully) vital even amidst massive uncertainty and reduced capacity. Questions abound as arts organizations consider our audiences: How can we engage our audiences now so that they are still there when things are “back to normal?” How do we serve audiences in a way that makes sense for our mission when we can’t gather or do typical programming? What factors will influence audiences’ return to our events? This webinar will tackle these questions and more. We will review the tenets of strong audience development we can lean on that haven’t changed; explore approaches and frameworks to help us think about and understand our audiences in ways that can guide our programming and/or communication; and check-in with the most recent data for big-picture clues that can help inform our planning.

     Learning Objectives:

    1. Participants will review best practices in engaging audiences during COVID – and any time!
    2. Participants will be able to apply frameworks for serving audiences, like “jobs to be done,” to their organizations and situations.
    3. Participants will be acquainted with current data regarding audiences and COVID, and where to find updated information as insights evolve.

    For organizations or individuals who are currently facing financial hardship and wish to participate, please use this discount code for a reduced registration fee of $25: ArtsUCOVID

    Sara Leonard

    Founder, Sara Leonard Consulting, LLC

    Sara R. Leonard is an arts management consultant, researcher, and educator specializing in audience building, strategic planning, and leadership & team development. With more than fifteen years of experience in nonprofit management, extensive work for and with arts organizations, an MA in Arts Administration, and a BA in theatre, Sara develops the capacities of arts and cultural organizations to fulfill their missions and be vibrant and vital parts of their communities. As Founder and Principal of Sara Leonard Consulting, LLC, her clients nationwide represent a diversity of artistic disciplines from theatre to fiber arts, presenting and producing organizations, arts councils, and more.

    In addition to working directly in partnership with client organizations, Sara furthers her commitment to capacity building in the cultural sector by offering workshops, presentations, and webinars for national, regional, and local conferences and organizations that have included the Americans for the Arts Annual Convention, the National Arts Marketing Project Conference, South Arts, Georgia Presenters, Maryland Presenters, and others. Her most frequently requested workshops are on audience development, plan creation, and team and leadership building.

    Sara complements her client-facing work with research both independently and, formerly, in cooperation with MBK Analytics, with whom she co-authored the National Endowment for the Arts’ 2015 report When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance. Sara and her collaborators also performed the Planning Study and Pilot Test for the 2017 Survey of Public Participation in the Arts for the National Endowment for the Arts. These projects build on her award-winning graduate research, which developed a community-generating approach to audience development for the nonprofit arts.

    Sara is an adjunct faculty member and graduate thesis advisor for Goucher College’s MA in Arts Administration program.

    Learn more about Sara and her work at: www.saraleonardconsulting.com.

    Twitter: @saraleonard

    Instagram: @artsadminnerd