About this Informational Session

December 17, 2021 @ 3:00 PM ET

The Diversity in Arts Leadership (DIAL) National Internship Program is a 10-week summer program that matches interns from underrepresented backgrounds within the arts with arts organizations in various communities across the country. This program strives to strengthen and advance equity in the arts management field by providing undergraduate students with exposure to dynamic leaders across a variety of arts disciplines and organizations through internship work and mentorship, access to professional development, and experience contributing to substantive projects that prepare each one for their career as arts leaders. 

This information session is for arts organizations interested in applying for the program as a host internship site. It will provide attendees with an overview of the requirements for applicants, program components and expectations, and a live Q & A period.

Participants will walk away with…

• A background of the Diversity in Arts Leadership internship program
• Application requirements and suggestions for arts organizations and potential arts host supervisors
• An understanding of how the DIAL program could impact and support an arts organizations, along with potential interns.

This informational session will include general arts hosting information but is intended for New York based arts host organizations. If you are a host from another national location, please check in with your local coordinating agency for specific questions.

2021 Member Briefings

Member Briefings are our opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

Topics will be announced approximately two weeks prior to the scheduled briefing.

We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

March 2021

Topic: First Look At the 2021 National Arts Action Summit

Date: March 30, 2021

July 2021

Topic: Equitable Recruitment and Support through Internships

Date: July 13, 2021

August 2021

Topic: Advocate and Celebrate During National Arts & Humanities Month

Date: August 17, 2021

December 2021

Topic: 2021 Looking Back and Looking Forward

Date: December 14, 2021

About this Informational Session

December 10, 2021 @ 3:00 PM ET

The Diversity in Arts Leadership (DIAL) National Internship Program is a 10-week summer program that matches interns from underrepresented backgrounds within the arts with arts organizations in various communities across the country. This program strives to strengthen and advance equity in the arts management field by providing undergraduate students with exposure to dynamic leaders across a variety of arts disciplines and organizations through internship work and mentorship, access to professional development, and experience contributing to substantive projects that prepare each one for their career as arts leaders. 

This information session is for undergraduate students interested in applying for the program. It will provide attendees with an overview of the requirements for applicants, program components and expectations, and a live Q & A period.

Participants will walk away with…

• A background of the Diversity in Arts Leadership internship program
• Application requirements and suggestions
• An understanding of how the DIAL program could impact an intern participant

The 2021 National Arts Marketing Project Conference is a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

This package includes both of scheduled programming:

• TWO days of programming content from field experts in social media, email marketing, audience development, fundraising, research, and much more. With panel talks and hands-on workshops, learn the skills you need to be a better marketer. From the latest strategies to new technologies and innovations, this is the one-of-a-kind educational experience you’ve been looking for. 
• NAMP values community, and you'll experience unique ways to connect with members of the national arts marketing community. Make long-lasting connections with some of the savviest marketers as you network, learn, and have some fun. 
• Be inspired by an unrivaled roster of expert speakers, relevant content, and a variety of learning formats to imagine a brighter future. You'll leave reinvigorated by the new connections you'll make and inspired to utilize the latest marketing tools in your own arts marketing endeavors  
• Access to session recordings for six months after the conference. Sessions will be available until June 30, 2022*.

BEFORE YOU REGISTER:

You must have an account with Americans for the Arts to register. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event. Please see the below “How To Register” section for more details on registering. 

Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts-related internet browser windows, then click the green LOG IN button to launch a new browsing session. 

Become a professional member of Americans for the Arts before you register and save on registration fees!    Members at the $75 level or higher save on conference rates. Plus, your membership includes a year of connections with 6,000 arts leaders across the country and access to member-exclusive tools and resources, including more digital learning opportunities on ArtsU! 

The Full List of Membership Benefits

ALREADY A MEMBER? How to access your membership discounts: 
1. Log in to AmericansfortheArts.org to confirm your membership status.
2. Head over to ArtsU. Your membership benefits will now be applied to any purchases you make.
3. Finally, pick the registration option of your choice!

WANT TO BECOME A MEMBER? You can become a member online or call us at 202.371.2830. Become a member before you register to take advantage of the discounts!

PROFESSIONAL MEMBER RATES

In order to take advantage of the member rate, you must purchase a membership PRIOR to registering for the event. If membership is purchased after registering for the event, we will not be able to adjust registration rates retroactively.

NONMEMBER RATES

HOW TO REGISTER:

To register for the full on-demand event, please click the red REGISTER button on the upper right-hand side of this page and then press COMPLETE REGISTRATION NOW. From there, you will be directed to your cart. You must have an account with Americans for the Arts to register. If you have an account, click the LOG IN button, enter your username and password, and continue to check out. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event. 

By registering for this package, you agree to all of the Policies & Procedures and Code of Conduct for the 2021 National Arts Marketing Project Conference.

Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts related internet browser windows, then click the LOG IN button to launch a new browsing session.

 
HOW TO ACCESS Live & ON-DEMAND CONTENT:

• Visit the event agenda page to select your desired session for viewing. 
• Select your desired session from the agenda list and click the red VIEW SESSION button.
• Once on the desired session page, locate the box on the right-hand side with the title of the session.
• Click on the box.
• Click the red ENTER LIVE EVENT IN PROGRESS or VIEW ARCHIVED RECORDING button - The session will automatically start playing in a new browser window.

Should you need any assistance accessing the recording, please refer to our visual instructions on our "ArtsU Tech Support Page", or send us an email at events@artsusa.org.

DONATE NOW:

Americans for the Arts is committed to providing training and resources to support the arts and culture field, right now and through the long road of recovery ahead. If you are able, please consider making a donation today to sustain that work.

*Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at artsu@artsusa.org.*

About the Arts Marketing Coffee Chat Series

Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

Please note, this series is best suited for:

• Marketing Directors
• Chief Marketing Officers
• Vice Presidents of Marketing

Coffee Chat Schedule

2021 Arts Marketing Trends to Watch

January 26, 2021 at 3:00 PM EST

Reevaluating & Redefining Success

March 23, 2021 at 3:00 PM EST

Embedding Equity in Your Marketing Strategy

May 25, 2021 at 3:00 PM EST

Maintaining & Cultivating New Audiences

July 27, 2021 at 3:00 PM EST

Research & Data: What Do You Need?

September 28, 2021 at 3:00 PM EST

Save the Date - will confirm topic at a later date

November 23, 2021 at 3:00 PM EST

Thank you to Grapeseed Media for their support of this series.

About this series

Over the last year-plus, many arts and cultural organizations have found themselves at a crossroads of some sort. It’s not always clear how to go about weighing your options and making decisions in a proactive and thorough way. Free and online, The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets was created to guide arts leaders through three significant transitions you are likely to face during your organization’s life. Each of these ‘crossroads’ is addressed in a self-standing section of the Toolkit: structural shifts, departure of key staff/leadership and the creation of artistic and physical assets which deserve preserving. The hands-on guide includes practical tools, and stories and wisdom from organizations who’ve navigated transitions themselves including 10 Hairy Legs, the Aspen Santa Fe Ballet, and the Madison (WI) Children’s Museum.

Register to access the on-demand, 3-part webinar series which will be located on the right side of the page when made available. Registrants will be notified via email when the on-demand webinars are ready for viewing. Registrants will also receive reminders to join the live coffee chat discussion on November 16.

This series includes the following:

• Part 1: Guidance for Making Legal and Structural Choices
• Part 2: Protecting Your Knowledge Assets
• Part 3: Managing and Preserving Your Legacy
• Live Coffee Chat Discussion: November 16 at 3:00 p.m. ET

Local Arts Agency leaders will:

• Learn how to utilize The Arts Organizations at a Crossroads Toolkit, its lessons, and findings
• Gain awareness of issues to incorporate into training/professional development you offer to local arts organizations
• Identify ways you may be a resource/repository/support as your local arts organizations address these crossroads

The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets is written and developed by Mollie Quinlan-Hayes and published by NCAPER, the National Coalition for Arts’ Preparedness and Emergency Response. This project was produced by NCAPER with generous support from the National Endowment for the Arts to South Arts, the administrative home of NCAPER, and The Andrew W. Mellon Foundation.

About this Webinar

November 9 at 3:00pm ET

The City of Camden, New Jersey received a $1 million grant from Bloomberg Philanthropies Public Art Challenge to clean up blighted areas around its transit corridors and recreate them as showcases for public art. “A New View—Camden” transformed six illegal dumping sites in Camden into dynamic art spaces, inspiring residents and visitors to take “a new view” of the city invincible.

This grant allowed the city and its partners to use the power and creativity of art and artists to address a public issue. The leadership team, with members from the City of Camden, Camden Community Partnership, Camden Fireworks and the Rutgers—Camden Center for the Arts, designed a strategy to address Camden’s illegal dumping problem and help change the often-negative perception of the city. Temporary art installations across the city invited the community to imagine a more beautiful, innovative, and healthier future.

Illegal dumping is a chronic and expensive problem for the city that costs citizens $4 million annually and affects the quality of life of many residents. There is no one solution for this issue, but “A New View” reinforced the idea that Camden - a place of historical significance – is also a city of creative possibilities. 

Did art help to solve the problem of illegal dumping? Tune in to find out

In this session, attendees will learn about:

• Building partnerships and creating a framework for equitable decision-making;
• Educating the public about and through public art;
• Cultivating community investment and “buy-in”;  
• Identifying and supporting artists within the community.

ARTSU SUPPORT PROGRAM

We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support. 

About this Webinar

A year and a half ago, arts organizations of all sizes and stripes were forced to reimagine how to connect with their constituencies as the pandemic upended, well… everything. Many of you, to coin the over-used word-of-the-year, “pivoted,” and turned a crisis into an opportunity and innovated—making changes that might otherwise have taken a decade to implement.

But the innovations that worked hardest for organizations were the ones that were both driven by, and reinforced, one’s brand. One-offs delivered less value. So how do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?

In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

Theory will be connected to practice in this practical, case-study packed session with examples from a range of arts organizations. Attendees will leave with the thinking, tools, and models to move their brands—and innovations—forward.

Join this webinar to learn:

•  What brand is, and how to build an authentic, compelling brand that accurately reflects your organization and connect with constituents.
• How to configure a brand architecture that ensures your different innovations and offerings add value to your organization.
• How to construct and deploy a flexible, targetable messaging framework.
• How visual expression and web behavior function as part of your messaging—and how to develop a system of visual expression that delivers value across media, initiatives, and seasons.

ArtsU Support Program

We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

About this Intensive

  September 14, 2021 at 1:00 PM ET

Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.

Participants will leave with:

• Knowledge on how to develop an emergency preparedness plan for their public art collection
• How review your public art program to ensure you have the appropriate policies in place
• An understanding of the role of conservators and how to find one in your area

ABOUT ARTSU INTENSIVES

ArtsU Intensives are extended deep dive learning sessions of hyper-focused topics. These enriched e-learning sessions are quarterly opportunities for members of the field to interact with, engage and immerse in crucial topics and concepts.

ARTSU SUPPORT PROGRAM

We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

*Registration for this classroom has reached capacity. To be added to the waitlist, please contact artsu@artsusa.org*

Curriculum for this classroom was developed through the generous support of the Pennsylvania Council on the Arts. For a limited time, this classroom is offered for free. You may be asked for your feedback on elements of this classroom. To preserve the reflection, peer knowledge sharing and discussion element, we ask that you limit registration to no more than 2 staff from the same organization.

About this Classroom

Summary

The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This classroom is best suited for new arts marketers or seasoned professionals looking to refresh their skills. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends. 

Classroom requirements:

Upon completion of this classroom, attendees will receive a certificate of completion from Americans for the Arts. Please consider these requirements before registering for the course:

• Must pass all six quizzes with a 90% or above
• Must attend at least five of six live discussions

Outline

Module 1: Laying the Foundation

Open Date: June 7

Facilitated Online Discussion: June 16 at 2:00pm ET

Module 1 paints a picture of the overall arts marketing landscape and then asks then you to look inward and begin analyzing your specific audience and circumstances.

Module 2: Take Action

Open Date: June 14

Facilitated online discussion: June 30 at 2:00pm ET

Module 2 allows you to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

Module 3: Marketing with Digital Media

Open Date: June 28

Facilitated online discussion: July 14 at 2:00pm ET

Module 3 explores what digital tools are available to marketers, tips to maximize their effectiveness, and examples of how digital media has evolved over time.

Module 4: Marketing with Social Media

Open Date: July 12

Facilitated online discussion: July 28 at 2:00pm ET

Module 4 breaks down social media platforms, terminologies, and approaches. You are also introduced to best practices for advertising and activating social media from a supplemental tool to a marketing strategy.

Module 5: Press, Public Relations, and Digital Trends

Open Date: July 26

Facilitated online discussion: August 11 at 2:00pm ET

Module 5 offers a snapshot of PR best practices and alternative technologies used in marketing strategies.

Module 6: Bright Spots

Open Date: August 9

Facilitated online discussion: August 25 at 2:00pm ET

Module 6 presents case studies and guidelines that demonstrate how organizations in the field are strengthening their approaches to marketing and engagement

Due to the generous support of the Pennsylvania Council on the Arts, this classroom is free for a limited time only. Please limit registration to no more than 2 staff from the same organization