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  • Diversity in Arts Leadership Internship Program: Informational Session for New York City Arts Host Applicants

    Contains 1 Component(s) Includes a Live Web Event on 12/17/2021 at 3:00 PM (EST)

    The Diversity in Arts Leadership (DIAL) National Internship Program is a 10-week summer program that matches interns from underrepresented backgrounds within the arts with arts organizations in various communities across the country. This program strives to strengthen and advance equity in the arts management field by providing undergraduate students with exposure to dynamic leaders across a variety of arts disciplines and organizations through internship work and mentorship, access to professional development, and experience contributing to substantive projects that prepare each one for their career as arts leaders. This information session is for arts organizations interested in applying for the program as a host internship site. It will provide attendees with an overview of the requirements for applicants, program components and expectations, and a live Q & A period.

    imageAbout this Informational Session

    December 17, 2021 @ 3:00 PM ET

    The Diversity in Arts Leadership (DIAL) National Internship Program is a 10-week summer program that matches interns from underrepresented backgrounds within the arts with arts organizations in various communities across the country. This program strives to strengthen and advance equity in the arts management field by providing undergraduate students with exposure to dynamic leaders across a variety of arts disciplines and organizations through internship work and mentorship, access to professional development, and experience contributing to substantive projects that prepare each one for their career as arts leaders. 

    This information session is for arts organizations interested in applying for the program as a host internship site. It will provide attendees with an overview of the requirements for applicants, program components and expectations, and a live Q & A period.

    Participants will walk away with…

    • A background of the Diversity in Arts Leadership internship program
    • Application requirements and suggestions for arts organizations and potential arts host supervisors
    • An understanding of how the DIAL program could impact and support an arts organizations, along with potential interns.

    This informational session will include general arts hosting information but is intended for New York based arts host organizations. If you are a host from another national location, please check in with your local coordinating agency for specific questions.

    Nikki Kirk

    Equity in Arts Leadership Program Manager

    Americans for the Arts

    Nikki joined Americans for the Arts in February 2020. As the Equity in Arts Leadership Program Manager, she will work to envision, design, and implement programs to improve the entry, advancement, and leadership opportunities for historically and currently marginalized or underrepresented arts administrators in the arts and culture field.

    Nikki holds a Bachelor's degree in Political Linguistics from Pitzer College in southern California, where she solidified her interests in language, human rights, and cross-cultural understanding. She also holds a Master's degree in Arts, Festival, and Cultural Management from Queen Margaret University in Edinburgh, Scotland, where she researched the impact of programming at the intersection of arts and social justice.Her previous work experiences include organizations across the US, such as the Massachusetts Cultural Council, El Sistema USA, Berklee College of Music, and The Center for Arts-Inspired Learning, among others.

  • 2021 Member Briefings

    Contains 4 Product(s)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

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    2021 Member Briefings

    Member Briefings are our opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    Topics will be announced approximately two weeks prior to the scheduled briefing.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

    March 2021

    Topic: First Look At the 2021 National Arts Action Summit

    Date: March 30, 2021

    July 2021

    Topic: Equitable Recruitment and Support through Internships

    Date: July 13, 2021

    August 2021

    Topic: Advocate and Celebrate During National Arts & Humanities Month

    Date: August 17, 2021

    December 2021

    Topic: 2021 Looking Back and Looking Forward

    Date: December 14, 2021

  • Diversity in Arts Leadership Internship Program: Informational Session for Intern Applicants

    Contains 1 Component(s) Includes a Live Web Event on 12/10/2021 at 3:00 PM (EST)

    The Diversity in Arts Leadership (DIAL) National Internship Program is a 10-week summer program that matches interns from underrepresented backgrounds within the arts with arts organizations in various communities across the country. This program strives to strengthen and advance equity in the arts management field by providing undergraduate students with exposure to dynamic leaders across a variety of arts disciplines and organizations through internship work and mentorship, access to professional development, and experience contributing to substantive projects that prepare each one for their career as arts leaders. This information session is for undergraduate students interested in applying for the program. It will provide attendees with an overview of the requirements for applicants, program components and expectations, and a live Q & A period.

    imageAbout this Informational Session

    December 10, 2021 @ 3:00 PM ET

    The Diversity in Arts Leadership (DIAL) National Internship Program is a 10-week summer program that matches interns from underrepresented backgrounds within the arts with arts organizations in various communities across the country. This program strives to strengthen and advance equity in the arts management field by providing undergraduate students with exposure to dynamic leaders across a variety of arts disciplines and organizations through internship work and mentorship, access to professional development, and experience contributing to substantive projects that prepare each one for their career as arts leaders. 

    This information session is for undergraduate students interested in applying for the program. It will provide attendees with an overview of the requirements for applicants, program components and expectations, and a live Q & A period.

    Participants will walk away with…

    • A background of the Diversity in Arts Leadership internship program
    • Application requirements and suggestions
    • An understanding of how the DIAL program could impact an intern participant

    Nikki Kirk

    Equity in Arts Leadership Program Manager

    Americans for the Arts

    Nikki joined Americans for the Arts in February 2020. As the Equity in Arts Leadership Program Manager, she will work to envision, design, and implement programs to improve the entry, advancement, and leadership opportunities for historically and currently marginalized or underrepresented arts administrators in the arts and culture field.

    Nikki holds a Bachelor's degree in Political Linguistics from Pitzer College in southern California, where she solidified her interests in language, human rights, and cross-cultural understanding. She also holds a Master's degree in Arts, Festival, and Cultural Management from Queen Margaret University in Edinburgh, Scotland, where she researched the impact of programming at the intersection of arts and social justice.Her previous work experiences include organizations across the US, such as the Massachusetts Cultural Council, El Sistema USA, Berklee College of Music, and The Center for Arts-Inspired Learning, among others.

  • 2021 National Arts Marketing Project Conference

    Contains 19 Product(s)

    The 2021 National Arts Marketing Project Conference is a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

    The 2021 National Arts Marketing Project Conference is a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

    This package includes both of scheduled programming:

    • TWO days of programming content from field experts in social media, email marketing, audience development, fundraising, research, and much more. With panel talks and hands-on workshops, learn the skills you need to be a better marketer. From the latest strategies to new technologies and innovations, this is the one-of-a-kind educational experience you’ve been looking for. 
    • NAMP values community, and you'll experience unique ways to connect with members of the national arts marketing community. Make long-lasting connections with some of the savviest marketers as you network, learn, and have some fun. 
    • Be inspired by an unrivaled roster of expert speakers, relevant content, and a variety of learning formats to imagine a brighter future. You'll leave reinvigorated by the new connections you'll make and inspired to utilize the latest marketing tools in your own arts marketing endeavors  
    • Access to session recordings for six months after the conference. Sessions will be available until June 30, 2022*.


    BEFORE YOU REGISTER:

    You must have an account with Americans for the Arts to register. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event. Please see the below “How To Register” section for more details on registering. 

    Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts-related internet browser windows, then click the green LOG IN button to launch a new browsing session. 


    Become a professional member of Americans for the Arts before you register and save on registration fees!    Members at the $75 level or higher save on conference rates. Plus, your membership includes a year of connections with 6,000 arts leaders across the country and access to member-exclusive tools and resources, including more digital learning opportunities on ArtsU! 

    The Full List of Membership Benefits

    ALREADY A MEMBER? How to access your membership discounts: 
    1. Log in to AmericansfortheArts.org to confirm your membership status.
    2. Head over to ArtsU. Your membership benefits will now be applied to any purchases you make.
    3. Finally, pick the registration option of your choice!

    WANT TO BECOME A MEMBER? You can become a member online or call us at 202.371.2830. Become a member before you register to take advantage of the discounts!

    PROFESSIONAL MEMBER RATES

    National Arts Marketing Project Conference Package:   

    $149

    In order to take advantage of the member rate, you must purchase a membership PRIOR to registering for the event. If membership is purchased after registering for the event, we will not be able to adjust registration rates retroactively.

    NONMEMBER RATES

    National Arts Marketing Project Conference Package:   

    $199

    HOW TO REGISTER:

    To register for the full on-demand event, please click the red REGISTER button on the upper right-hand side of this page and then press COMPLETE REGISTRATION NOW. From there, you will be directed to your cart. You must have an account with Americans for the Arts to register. If you have an account, click the LOG IN button, enter your username and password, and continue to check out. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event

    By registering for this package, you agree to all of the Policies & Procedures and Code of Conduct for the 2021 National Arts Marketing Project Conference.

    Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts related internet browser windows, then click the LOG IN button to launch a new browsing session.

     
    HOW TO ACCESS Live & ON-DEMAND CONTENT:

    • Visit the event agenda page to select your desired session for viewing. 
    • Select your desired session from the agenda list and click the red VIEW SESSION button.
    • Once on the desired session page, locate the box on the right-hand side with the title of the session.
    • Click on the box.
    • Click the red ENTER LIVE EVENT IN PROGRESS or VIEW ARCHIVED RECORDING button - The session will automatically start playing in a new browser window.

    Should you need any assistance accessing the recording, please refer to our visual instructions on our "ArtsU Tech Support Page", or send us an email at events@artsusa.org.


    DONATE NOW:

    Americans for the Arts is committed to providing training and resources to support the arts and culture field, right now and through the long road of recovery ahead. If you are able, please consider making a donation today to sustain that work.

  • Arts Marketing Coffee Chat Series

    Contains 6 Product(s)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

    *Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at artsu@artsusa.org.*

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    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.


    Please note, this series is best suited for:

    • Marketing Directors
    • Chief Marketing Officers
    • Vice Presidents of Marketing



    Coffee Chat Schedule

    2021 Arts Marketing Trends to Watch

    January 26, 2021 at 3:00 PM EST


    Reevaluating & Redefining Success

    March 23, 2021 at 3:00 PM EST


    Embedding Equity in Your Marketing Strategy

    May 25, 2021 at 3:00 PM EST


    Maintaining & Cultivating New Audiences

    July 27, 2021 at 3:00 PM EST


    Research & Data: What Do You Need?

    September 28, 2021 at 3:00 PM EST


    Save the Date - will confirm topic at a later date

    November 23, 2021 at 3:00 PM EST

    Thank you to Grapeseed Media for their support of this series.

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  • Arts Organizations At A Crossroads: Managing Transitions and Preserving Assets

    Contains 5 Component(s) Includes a Live Web Event on 11/16/2021 at 3:00 PM (EST)

    Free and online, The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets was created to guide arts leaders through three significant transitions you are likely to face during your organization’s life. Each of these ‘crossroads’ is addressed in a self-standing section of the Toolkit: structural shifts, departure of key staff/leadership and the creation of artistic and physical assets which deserve preserving.

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    About this series


    Over the last year-plus, many arts and cultural organizations have found themselves at a crossroads of some sort. It’s not always clear how to go about weighing your options and making decisions in a proactive and thorough way. Free and online, The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets was created to guide arts leaders through three significant transitions you are likely to face during your organization’s life. Each of these ‘crossroads’ is addressed in a self-standing section of the Toolkit: structural shifts, departure of key staff/leadership and the creation of artistic and physical assets which deserve preserving. The hands-on guide includes practical tools, and stories and wisdom from organizations who’ve navigated transitions themselves including 10 Hairy Legs, the Aspen Santa Fe Ballet, and the Madison (WI) Children’s Museum.

    Register to access the on-demand, 3-part webinar series which will be located on the right side of the page when made available. Registrants will be notified via email when the on-demand webinars are ready for viewing. Registrants will also receive reminders to join the live coffee chat discussion on November 16.

    This series includes the following:

    • Part 1: Guidance for Making Legal and Structural Choices
    • Part 2: Protecting Your Knowledge Assets
    • Part 3: Managing and Preserving Your Legacy
    • Live Coffee Chat Discussion: November 16 at 3:00 p.m. ET

    Local Arts Agency leaders will:

    • Learn how to utilize The Arts Organizations at a Crossroads Toolkit, its lessons, and findings
    • Gain awareness of issues to incorporate into training/professional development you offer to local arts organizations
    • Identify ways you may be a resource/repository/support as your local arts organizations address these crossroads

    The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets is written and developed by Mollie Quinlan-Hayes and published by NCAPER, the National Coalition for Arts’ Preparedness and Emergency Response. This project was produced by NCAPER with generous support from the National Endowment for the Arts to South Arts, the administrative home of NCAPER, and The Andrew W. Mellon Foundation.

    Mollie Quinlan-Hayes

    Independent Consultant

    Mollie Quinlan-Hayes is an Independent Consultant, working out of Marietta, Georgia. She consults widely for major arts organizations throughout the United States on strategic planning/organizational development, readiness planning, grantmaking and program design, as well as serving as a skilled facilitator in diverse settings. In addition to strategic planning, Mollie’s specialty is the conception, design/development and delivery of novel programs which address often nascent needs, and bring together teams of both internal and external players for successful rollout and adoption.  Mollie’s perspective on Board development and relations is informed by her experience as a Board member - on the founding Boards of ARTability Arizona, the Alliance for Audience/ShowUp.com, and as an officer for the Georgia Arts Network – and as staff liaison to the Board members of South Arts and the Arizona Commission on the Arts. 

    Mollie directed the development and implementation of ArtsReady, a national initiative of South 
    Arts launched in 2009, providing arts organizations with resources to create customized readiness plans for post-crisis sustainability. She continues to consult on this project, and ArtsReady 2.0 is rolling out in 2021.  Mollie works hands-on with individual arts organizations to develop readiness plans tailored to them. She serves on, and served as Co-Chair, of the Steering Committee of the National Coalition for Arts’ Preparedness and Emergency Response (NCAPER). She coordinates the Rauschenberg Medical Emergency Grants administered by NYFA; and provides professional development in the areas of New Approaches to Board Development,  Strategic Planning, and Readiness Planning.  She served as the Deputy Director and Accessibility Coordinator for South Arts, one of the six U.S. Regional Arts Organizations, from 2006 through 2020.  Prior to that, she worked with the Arizona Commission on the Arts for over 14 years. She has been a speaker and grant review panelist for the National Endowment for the Arts, several regional arts organizations, and a dozen state and local arts agencies. 

  • A New View – Camden: A Community-centric Public Art Project

    Contains 2 Component(s) Includes a Live Web Event on 11/09/2021 at 3:00 PM (EST)

    The City of Camden, New Jersey received a $1 million grant from Bloomberg Philanthropies Public Art Challenge to clean up blighted areas around its transit corridors and recreate them as showcases for public art. “A New View—Camden” transformed six illegal dumping sites in Camden into dynamic art spaces, inspiring residents and visitors to take “a new view” of the city invincible. Did art help to solve the problem of illegal dumping? Tune in to find out.


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    About this Webinar

    November 9 at 3:00pm ET

    The City of Camden, New Jersey received a $1 million grant from Bloomberg Philanthropies Public Art Challenge to clean up blighted areas around its transit corridors and recreate them as showcases for public art. “A New View—Camden” transformed six illegal dumping sites in Camden into dynamic art spaces, inspiring residents and visitors to take “a new view” of the city invincible.

    This grant allowed the city and its partners to use the power and creativity of art and artists to address a public issue. The leadership team, with members from the City of Camden, Camden Community Partnership, Camden Fireworks and the Rutgers—Camden Center for the Arts, designed a strategy to address Camden’s illegal dumping problem and help change the often-negative perception of the city. Temporary art installations across the city invited the community to imagine a more beautiful, innovative, and healthier future.

    Illegal dumping is a chronic and expensive problem for the city that costs citizens $4 million annually and affects the quality of life of many residents. There is no one solution for this issue, but “A New View” reinforced the idea that Camden - a place of historical significance – is also a city of creative possibilities. 

    Did art help to solve the problem of illegal dumping? Tune in to find out

    In this session, attendees will learn about:

    • Building partnerships and creating a framework for equitable decision-making;
    • Educating the public about and through public art;
    • Cultivating community investment and “buy-in”;  
    • Identifying and supporting artists within the community.

    ARTSU SUPPORT PROGRAM

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support. 

    Asiyah Kurtz

    Executive Director

    Camden FireWorks

    Asiyah Kurtz is an applied anthropologist and graduate researcher in the field of cultural sustainability. A self-taught quilter, Asiyah is accustomed to taking seemingly disparate items and weaving them together to create solutions that address macro-issues. Originally from Memphis, TN, she earned her bachelor’s degree from the University of Memphis where she focused her work on community development and organizing. Asiyah has extensive leadership and fundraising experience from several non-profit organizations, including St. Jude Children’s Research Hospital, among others. After relocating to New Jersey in 2016, she launched her political career and became the first Black person in the history of Haddon Heights, NJ to be elected to office. As Executive Director of Camden FireWorks, Asiyah leads the organization using an equity-driven, assets-based approach. She subscribes to Octavia Butler’s school of thought that “There is nothing new under the sun but there are new suns.” Asiyah believes that sustaining a community requires a new constellation of thought + a revisiting of the elemental ways of being and that the arts allow us to imagine those possibilities.

    Noreen Scott Garrity

    Associate Director for Education

    Rutgers-Camden Center for the Arts

    Noreen Scott Garrity, Associate Director for Education, Rutgers-Camden Center for the Arts, Camden NJ, has directed arts education and community arts programs since 1990, serving 20,000 participants annually.  Projects include:  A New View – Camden, public art sites funded by Bloomberg Philanthropies Public Art Challenge; Encore Arts art-making courses for older adults; and the Museum Mentorship Program, focused on teaching museum skills to Camden students.  She serves currently as a Vice Chair of ArtPride New Jersey, and is also on the board of the South Jersey Cultural Alliance.  Garrity previously held positions at the Please Touch Museum and the Chicago Children's Museum.   Garrity has a BFA from the University of Delaware, and an MFA from The School of the Art Institute of Chicago.  Garrity has received awards for arts education programming and her own artwork, but is most proud of the Hometown Hero Award from the Campbell Soup Foundation for community arts work in Camden, NJ.  

    Vedra Chandler

    Project Manager

    Camden Community Partnership

    Born and raised in Camden, New Jersey Vedra Chandler graduated from Harvard University with a degree in Government before pursuing a careers in business, music and community development.  After several years working in the private sector, Vedra’s heart led her away from Corporate America and on to the open road when she joined the touring company of the hit Broadway musical Hairspray. From there she performed in various theater projects until in 2010 she ran away with the circus to perform the role of the Soul Singer on Kooza by Cirque Du Soleil. Today Vedra is back in her hometown of Camden,NJ where she worked for two years as Associate Director of The Neighborhood Center, Inc. developing programs to cultivate creativity and stimulate critical thinking in young people before accepting the position of Project Manager at Camden Community Partnership. At CCP Vedra uses the arts as a vehicle to tap into the potential of Camden city and its residents, revitalize underutilized spaces through the Connect the Lots initiative and the A New View -Camden public art project.  Vedra is a proud member of the Camden County Cultural and Heritage Commission, a member of Macedonia A.M.E. Church, Alpha Kappa Alpha Sorority, Inc. and performs with her musical ensemble CPR: Music Invincible throughout the Delaware Valley. For art is one of the vehicles by which we tap into the potential of Camden and fuel the resurgence of this “City Invincible.” 

  • How Your Pandemic-driven Innovations Can Strengthen Your Brand—And Vice Versa

    Contains 2 Component(s) Recorded On: 09/23/2021

    In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

    imageAbout this Webinar

    A year and a half ago, arts organizations of all sizes and stripes were forced to reimagine how to connect with their constituencies as the pandemic upended, well… everything. Many of you, to coin the over-used word-of-the-year, “pivoted,” and turned a crisis into an opportunity and innovated—making changes that might otherwise have taken a decade to implement.

    But the innovations that worked hardest for organizations were the ones that were both driven by, and reinforced, one’s brand. One-offs delivered less value. So how do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?

    In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

    Theory will be connected to practice in this practical, case-study packed session with examples from a range of arts organizations. Attendees will leave with the thinking, tools, and models to move their brands—and innovations—forward.

    Join this webinar to learn:

    •  What brand is, and how to build an authentic, compelling brand that accurately reflects your organization and connect with constituents.
    • How to configure a brand architecture that ensures your different innovations and offerings add value to your organization.
    • How to construct and deploy a flexible, targetable messaging framework.
    • How visual expression and web behavior function as part of your messaging—and how to develop a system of visual expression that delivers value across media, initiatives, and seasons.

    ArtsU Support Program

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

    Roger Sametz

    Chief Executive Officer

    Sametz Blackstone Associates

    Roger Sametz is the founder and CEO of Sametz Blackstone Associates, a brand-focused strategy, content, design, and web consultancy with a deep arts and culture practice. He works with clients to define, articulate, and implement branding and communication strategies to help them better navigate change, connect with and steward their constituencies, bolster both earned and contributed income, build skills and fluency of staff and boards, and advance organizational goals. 

    Representative cultural clients include: Boston Symphony Orchestra / Tanglewood, Dallas Symphony, New Jersey Symphony, Seattle Symphony, Stamford Symphony, Celebrity Series of Boston, Sun Valley Music Festival, Newport Music Festival, Lyric Opera of Chicago, Emmanuel Music, Provincetown Art Association and Museum, MIT Museum, Fuller Craft Museum, and WGBH.

    He serves on a number of boards and publishes and speaks widely on brand-building, marketing, and fundraising for cultural and academic institutions. He received both his BA and MFA from Yale University.

  • ArtsU Intensive: Emergency Preparedness for Public Art Collections

    Contains 3 Component(s) Recorded On: 09/14/2021

    Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.



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    About this Intensive

      September 14, 2021 at 1:00 PM ET

    Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.

    Participants will leave with:

    • Knowledge on how to develop an emergency preparedness plan for their public art collection
    • How review your public art program to ensure you have the appropriate policies in place
    • An understanding of the role of conservators and how to find one in your area

    ABOUT ARTSU INTENSIVES

    ArtsU Intensives are extended deep dive learning sessions of hyper-focused topics. These enriched e-learning sessions are quarterly opportunities for members of the field to interact with, engage and immerse in crucial topics and concepts.

    ARTSU SUPPORT PROGRAM

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

    Rosa Lowinger

    Chief Conservator and CEO

    Rosa Lowinger & Associates DBA RLA Conservation of Art + Architecture

    Rosa Lowinger is Principal and Chief Conservator of RLA Conservation of Art + Architecture, and a practitioner with 30+ years of experience. She is a Fellow of the American Institute for Conservation and the ASsociation for Preservation Technology and was the 2009 Rome Prize Fellow in Conservation at the American Academy in Rome. She holds an M.A. in art history and conservation from NYU's Institute of Fine Arts and has worked in public art conservation for major programs since the 1990s.

    Website: www.rlaconservation.com

    Twitter: @RLAconservation

    Christina Vari

    Principal Conservator and Professional Associate

    RLA Conservation of ARt + Architecture, Inc

    Christina Varvi is Principal Conservator at RLA Conservation of ARt + Architecture, Inc. and a Professional Associate of AIC. She holds an M.S. in historic preservation and materials conservation from Columbia University’s Graduate School of Architecture, Planning, and Preservation and has been with RLA since 2011. She serves as an ongoing consultant to dozens of public art programs and agencies, including the GSA, San Diego International Airport, the Huntington, Hawaii State Foundation for Culture and the Arts, and the cities of Honolulu, HI, Sioux Falls, SD, Kansas City, MO, Fort Worth, TX, Tucson, AZ, Charlotte, NC, Cedar Rapids, IA, and the California cities of Santa Monica, Los Angeles, Beverly Hills, West Hollywood, Berkeley, Inglewood, Culver City, Long Beach, and Pasadena, CA. She is known for expertise in mosaics and integral architectural artworks, and was lead conservator for the team that conserved and restored the 1930’s façade of the former May Company Building in Los Angeles, recently awarded a 2019 California Preservation Foundation Award for Craftsmanship.  Prior to joining RLA, she worked for New York’s Central Park Conservancy and at Jablonski Building Conservation, where she helped conserve hand-made subway ceramic relief tile murals rescued from the World Trade Center site following the September 11th attacks. 

    Kelly Ciociola

    Conservator

    Vizcaya Museum and Gardens

    Kelly Ciociola is a Conservator at Vizcaya Museum and Gardens and a Professional Associate, AIC.She holds a 2010 M.S. in historic preservation and conservation from the jointClemson University and College of Charleston graduate program in Charleston,SC. Kelly served as Principal Conservator for RLA's Miami office from2014-2021, and managed public art conservation for numerous Florida cities, andthe Jacksonville, Palm Beach, and Indianapolis International Airports. Prior to joining RLA, Kelly managed conservation treatmentson high-profile Federal projects for Kreilick Conservation, LLC, including theweathervane at Independence Hall, and the Jeanne D’Arc Memorial atMeridian Hill Park in Washington, DC. 

    Email: Kelly.ciociola@vizcaya.org

  • The Experts' Guide to Marketing the Arts (Summer 2021)

    Contains 6 Product(s)

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.

    *Registration for this classroom has reached capacity. To be added to the waitlist, please contact artsu@artsusa.org*

    Curriculum for this classroom was developed through the generous support of the Pennsylvania Council on the Arts. For a limited time, this classroom is offered for free. You may be asked for your feedback on elements of this classroom. To preserve the reflection, peer knowledge sharing and discussion element, we ask that you limit registration to no more than 2 staff from the same organization.

    imageAbout this Classroom

    Summary

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This classroom is best suited for new arts marketers or seasoned professionals looking to refresh their skills. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends. 

    Classroom requirements:

    Upon completion of this classroom, attendees will receive a certificate of completion from Americans for the Arts. Please consider these requirements before registering for the course:

    • Must pass all six quizzes with a 90% or above
    • Must attend at least five of six live discussions

    Outline

    Module 1: Laying the Foundation

    Open Date: June 7

    Facilitated Online Discussion: June 16 at 2:00pm ET

    Module 1 paints a picture of the overall arts marketing landscape and then asks then you to look inward and begin analyzing your specific audience and circumstances.

    Module 2: Take Action

    Open Date: June 14

    Facilitated online discussion: June 30 at 2:00pm ET

    Module 2 allows you to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

    Module 3: Marketing with Digital Media

    Open Date: June 28

    Facilitated online discussion: July 14 at 2:00pm ET

    Module 3 explores what digital tools are available to marketers, tips to maximize their effectiveness, and examples of how digital media has evolved over time.

    Module 4: Marketing with Social Media

    Open Date: July 12

    Facilitated online discussion: July 28 at 2:00pm ET

    Module 4 breaks down social media platforms, terminologies, and approaches. You are also introduced to best practices for advertising and activating social media from a supplemental tool to a marketing strategy.

    Module 5: Press, Public Relations, and Digital Trends

    Open Date: July 26

    Facilitated online discussion: August 11 at 2:00pm ET

    Module 5 offers a snapshot of PR best practices and alternative technologies used in marketing strategies.

    Module 6: Bright Spots

    Open Date: August 9

    Facilitated online discussion: August 25 at 2:00pm ET

    Module 6 presents case studies and guidelines that demonstrate how organizations in the field are strengthening their approaches to marketing and engagement


    Due to the generous support of the Pennsylvania Council on the Arts, this classroom is free for a limited time only. Please limit registration to no more than 2 staff from the same organization