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  • DIALogues | Move Up, Move Up! Navigating the Arts Field as Emerging Leaders

    Contains 1 Component(s) Includes a Live Web Event on 07/30/2021 at 3:00 PM (EDT)

    As a pre-career or emerging leader of color, navigating the arts sector can be tricky and confusing. In this panel discussion, we will be speaking with two emerging arts leaders on how their have cemented their pathways in the field. Onyx Montes and Jenee-Daria Strand, will discuss the learning experiences, challenges, and goals they have in their career as emerging leaders. In addition, they will reflect upon how emerging arts administrators of color can continue to uplift and support one another as they move through their career.

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    About This Webinar

    July 30, 2021 at 3:00PM EST

    As a pre-career or emerging leader of color, navigating the arts sector can be tricky and confusing. In this panel discussion, we will be speaking with two emerging arts leaders on how their have cemented their pathways in the field. Onyx Montes and Jenee-Daria Strand will discuss the learning experiences, challenges, and goals they have in their career as emerging leaders. In addition, they will reflect upon how emerging arts administrators of color can continue to uplift and support one another as they move through their career.

    Participants will:

    • Engage and reflect upon the stories and experiences shared by the panelists about being an emerging leader of color
    • Learn about how each trajectory and experience into the arts field can be vary and be different

    This session is a part of the DIALogues Professional Development Collection. You can register for the full collection here. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    Onyx Montes

    Manager of Marketing & Communications

    Hyde Park Art Center

    Onyx Montes is an arts educator, cultural worker,  and salary transparency advocate. Onyx moved by herself to the U.S. from Mexico, at the age of 17 and studied art history at the University of Washington in Seattle. She is the first person in her family to graduate from college. She is finalizing her Masters degree from the University of Illinois at Chicago's  MA in Museum and Exhibition Studies program, and is part of the inaugural Arts & Culture Leaders of Color Fellowship by Americans for the Arts. Onyx has worked as a museum educator at the Art Institute of Chicago and the Museum of Contemporary Art of Chicago. She currently works as the social media manager for Hyde Park Art Center. She is a solo traveler and has been to 19 countries so far. 

    Jenée-Daria Strand

    Curatorial Assistant

    The Elizabeth A. Sackler Center for Feminist Art at the Brooklyn Museum

    Jenée-Daria Strand is the Curatorial Assistant for the Elizabeth A. Sackler Center for Feminist Art at the Brooklyn Museum. There, she supports in the research and organization of numerous exhibitions, including Carrie Mae Weems' "Resist COVID: Take 6" and "Lorraine O'Grady: Both/And." Jenée-Daria aims to expand her knowledge of art history, and integrate her interests in performance practices, to examine Black subjectivity within the museum setting. She holds a BFA in Dance from Florida State University, and is pursuing an MA at New York University (NYU).

  • Arts Marketing Coffee Chat Series

    Contains 6 Product(s)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

    *Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at artsu@artsusa.org.*

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    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.


    Please note, this series is best suited for:

    • Marketing Directors
    • Chief Marketing Officers
    • Vice Presidents of Marketing



    Coffee Chat Schedule

    2021 Arts Marketing Trends to Watch

    January 26, 2021 at 3:00 PM EST


    Reevaluating & Redefining Success

    March 23, 2021 at 3:00 PM EST


    Embedding Equity in Your Marketing Strategy

    May 25, 2021 at 3:00 PM EST


    Maintaining & Cultivating New Audiences

    July 27, 2021 at 3:00 PM EST


    Research & Data: What Do You Need?

    September 28, 2021 at 3:00 PM EST


    Save the Date - will confirm topic at a later date

    November 23, 2021 at 3:00 PM EST

    Thank you to Grapeseed Media for their support of this series.

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  • DIALogues | For the Culture: Creating an Innovative Arts Program from Scratch

    Contains 1 Component(s) Includes a Live Web Event on 07/23/2021 at 3:00 PM (EDT)

    How does one create a community-centered, collaborative, meaningful, and impactful arts program – from scratch? Adaobi Okolue, Executive Director + Publisher at the Twin Cities Media Alliance (TCMA) will dive deep into how her TCMA curated and cultivated one of their programs. Our Space Is Spoken For, is a project where community members and artists of color come together to reclaim space. When community storytellers and artists come together, Our Space hopes to rewrite the narratives of how historically marginalized communities live, breathe, and grow. Learn about how Adaobi and TCMA ideated this project, collaborated with community members, and ultimately was able to create impactful art pieces in the community.

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    About This Webinar

    July 23, 2021 at 3:00PM EST

    How does one create a community-centered, collaborative, meaningful, and impactful arts program – from scratch? Adaobi Okolue, Executive Director + Publisher at the Twin Cities Media Alliance (TCMA) will dive deep into how her and her organization curated and cultivated one of their programs. Our Space Is Spoken For, is a project where community members and artists of color come together to reclaim space. When community storytellers and artists come together, Our Space hopes to rewrite the narratives of how historically marginalized communities live, breathe, and grow.

      Learn about how Adaobi and TCMA ideated this project, collaborated with community members, and ultimately was able to create impactful art pieces in the community.

    Participants will learn:

    • The pathways organizers and arts administrators can take to cultivate impactful and thoughtful programs
    • Tangible skills and suggestions on how individuals can plan, coordinate, and manage a program from scratch 
    • TCMA and Adaobi Okolue’s experience in curating Out Spaces is Spoken For from ground up.

    This session is a part of the DIALogues Professional Development Collection. You can register for the full collection here. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    Adaobi Okolue

    Executive Director and Publisher

    Twin Cities Media Alliance

    Adaobi Okolue is the executive director at Twin Cities Media Alliance (TCMA), a nonprofit media arts organization equipping people, organizations with the power of media arts to shape narratives that advance equity and justice. TCMA’s work invests in storytellers centering the lived experiences of people on the margins and shifting what is perceived possible. Adaobi is also the publisher of TCMA’s flagship project, the Twin Cities Daily Planet–an award-winning online news publication dedicated to amplifying and connecting marginalized voices.

    Prior to TCMA, Adaobi was the principal strategist at Coloring Circles LLC – a boutique marketing studio in Minneapolis that works with mission-driven organizations, initiatives, artists, and cultural producers. She also taught marketing as an adjunct professor at Hamline University’s Masters of Nonprofit Management program. Adaobi is often seen as an instigator for thinking of fresh, smart ways for solving problems, and is known for exploring the intersections of multimedia, creativity and innovation, story and activism in her work. She is also a Roy Wilkins Policy Fellow alum at the University of Minnesota’s Humphrey School of Public Affairs and holds a bachelor’s degree in strategic communications at the University of Minnesota’s Hubbard School of Journalism. 

    Adaobi is also known as a writer, visual and performance artist, and producer. She was a contributing artist to renowned Sha Cage’s and Signe Harriday’s Mama Mosaic–where she was featured in critically-acclaimed Blacker the Berry ensemble and exhibit at Intermedia Arts and Playwright’s Center. She is a Givens Foundation Black Writers Collaborative Fellow and VONA Writing Workshop alum. Currently, Adaobi is an Americans for the Arts’ Arts & Culture Leaders of Color Fellow and serves on the board of directors (vice-chair) for the Metropolitan Regional Arts Council.             

  • DIALogues | Using the Arts as a Catalyst for Community Impact

    Contains 1 Component(s) Includes a Live Web Event on 07/16/2021 at 3:00 PM (EDT)

    More information to come.

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    About This Webinar

    July 16, 2021 at 3:00PM EST

    More information on this webinar to come soon!


    This session is a part of the DIALogues Professional Development Collection. You can register for the full collection here. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    Karla Estela Rivera

    Executive Director

    Free Street Theater

    Karla Estela Rivera is a writer, performer, activist, and arts advocate that has leveraged her gift of storytelling to uplift and create opportunities for, with, and in underserved communities. She is the Executive Director of the historic Free Street Theater and a company member of 2nd Story in Chicago. In addition to her artistic work, Karla has served in non-profit organizations for over a decade, beginning as a teaching artist and youth worker, to systems-level leadership in public affairs. Most recently she served as the co-chair of the Illinois Fine Arts Indicator work group which developed the nation’s first weighted accountability measure for the arts as part of the Illinois Every Student Succeeds Act (ESSA) plan. Karla continues to perform in venues and zoom rooms across the country, and actively teaches storytelling and consults on advocacy initiatives. She is a native of Mayagüez, Puerto Rico, and holds a BA from Columbia College Chicago’s Department of Film & Video, with graduate studies at New York University.

    IG & Twitter: @kestelarivera

    LinkedIn: karlaerivera

  • 2021 Member Briefings

    Contains 4 Product(s)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

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    2021 Member Briefings

    Member Briefings are our opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    Topics will be announced approximately two weeks prior to the scheduled briefing.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

    March 2021

    Topic: First Look At the 2021 National Arts Action Summit

    Date: March 30, 2021

    July 2021

    Topic: Equitable Recruitment and Support through Internships

    Date: July 13, 2021

    September 2021

    Topic: Reopening in the Arts during COVID-19

    Date: September 21, 2021

    December 2021

    Topic: 2021 Looking Back and Looking Forward

    Date: December 14, 2021

  • DIALogues | Cover Letters, Resumes and More!

    Contains 1 Component(s) Includes a Live Web Event on 07/09/2021 at 3:00 PM (EDT)

    In this session, participants will learn about the language (or rhetoric) of showcasing yourself in professional settings in writing. This session will resumes, cover letters, professional bios, and the process of tailoring those pieces of writing based on your current career goals, through the lens of arts management. Lead by arts management consultant, educator, and researcher, Brea M. Heidelberg, this webinar will be a great way for pre-career and emerging arts leaders to think about ways to highlight their experience.

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    About This Webinar

    July 9, 2021 at 3:00PM EST

    In this session, participants will learn about the language (or rhetoric) of showcasing yourself in professional settings in writing. This session will resumes, cover letters, professional bios, and the process of tailoring those pieces of writing based on your current career goals, through the lens of arts management. Lead by arts management consultant, educator, and researcher, Brea M. Heidelberg, this webinar will be a great way for pre-career and emerging arts leaders to think about ways to highlight their experience.

    Participants will learn:

    • Best practices when writing cover letter, resumes, and other professional materials in the arts field
    • Ways to highlight the individuals’ experiences when entering the arts workforce

    This session is a part of the DIALogues Professional Development Collection. You can register for the full collection here. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.

    Brea Heidelberg

    Associate Professor and Program Director of Entertainment & Arts Management Organization

    Drexel University

    Brea M. Heidelberg is an arts management educator, consultant, and researcher focusing on the intersection of the arts and other fields of study. She joined the Entertainment & Arts Management faculty in 2017 and currently serves as Program Director. She sees arts administrators as intellectual translators and works to instill a respect for both theory and practice in her students and clients. She has served the field as Vice President of the Association of Arts Administration Educators, Co-Chair of Americans for the Arts’ Emerging Leaders Council, and on the editorial board of the American Journal of Arts Management.

    Dr. Heidelberg earned her PhD in Arts Administration, Education and Policy from The Ohio State University. Her research interests include professional development issues facing arts administrators, arts advocacy rhetoric, and (inter)national cultural diplomacy. In addition to earning a MA in Arts Policy and Administration from The Ohio State University, she also earned a MS in Human Resource Development from Villanova University. Her current research interests involve the professionalization of the field of arts management, the training and development of arts managers, and management issues unique to small and midsized nonprofit arts organizations. Past projects include investigations into arts policy and advocacy rhetoric at the state and federal levels.

    Dr. Heidelberg’s consulting work focuses on human resources issues in the nonprofit arts, particularly issues related to diversity, equity, and inclusion. In her consulting practice Dr. Heidelberg addresses issues such as employee recruitment and retention, organizational structuring, and succession planning. She also assists arts organizations with board development, organizational and program evaluation, and strategic planning. She enjoys bringing her work in the field back into the classroom to prepare her students to be thoughtful leaders. Dr. Heidelberg thoroughly enjoys office supplies, graphic novels, and getting back to her first love: dance. 

    ISO Arts Consulting: www.isoartsconsulting.com

    Twitter: @BMHeidelberg

  • DIALogues | Parallels & Intersections

    Contains 1 Component(s) Includes a Live Web Event on 07/02/2021 at 3:00 PM (EDT)

    In a brief presentation, Eddy Kwon (they/them) will share excerpts from past & current creative work, as well as an overview of their experiences as a non-profit arts administrator & fundraiser in the fields of contemporary music, creative youth development, and equitable community development. Eddy is a trans non-binary femme 2nd generation Korean American raised in the Midwest and now living in New York. They've learned from many generous mentors and colleagues over the years (though have never taken an arts administration or fundraising course) and hope to share some of the tools, resources, and strategies that have been useful to them in navigating a multidimensional creative and professional life. An open conversation will follow.

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    About This Webinar

    July 2, 2021 at 3:00PM EST

    In a brief presentation, Eddy Kwon (they/them) will share excerpts from past & current creative work, as well as an overview of their experiences as a non-profit arts administrator & fundraiser in the fields of contemporary music, creative youth development, and equitable community development. Eddy is a trans non-binary femme 2nd generation Korean American raised in the Midwest and now living in New York. They've learned from many generous mentors and colleagues over the years (though have never taken an arts administration or fundraising course) and hope to share some of the tools, resources, and strategies that have been useful to them in navigating a multidimensional creative and professional life. An open conversation will follow.

    Participants will learn:

    • How artists like Eddy can navigate balancing both artistic and administrative identities in the field
    • Tools, resources, and strategies that can be useful to navigating multidimensional creative and professional lives

    This session is a part of the DIALogues Professional Development Collection. You can register for the full collection here. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.

    Eddy Kwon

    Interdisciplinary Artist and Director of Individual Giving

    International Contemporary Ensemble

    Eddy Kwon (they/them) is a violinist/violist, vocalist, composer, improviser, and interdisciplinary performing artist based in Brooklyn. They are a United States Artists Ford Fellow, Van Lier Fellow at Roulette Intermedium, Andrew W. Mellon Artist-in-Residence at the Colorado Springs Fine Arts Center, and Johnson Fellow for Artists Transforming Communities at Americans For The Arts. In addition to a rigorous and evolving solo practice, they collaborate with artists of diverse disciplines, including The Art Ensemble of Chicago, Senga Nengudi, Tomeka Reid, Degenerate Art Ensemble, Jens Lekman, and Lizzy DuQuette. They have performed throughout the Americas and Europe, including the Kennedy Center, Big Ears Festival, SESC Pompeia, Barbican Centre, Berlin Jazz Festival, Festival Banlieues Bleues, and more. Recent commissions include the Contemporary Arts Center Cincinnati, National Performance Network, Bang on a Can, and Colorado College Creativity & Innovation. In addition to their creative & performance practice, Eddy is an experienced non-profit arts administrator and fundraiser, having worked for a decade in the fields of creative youth development, community engagement, equitable neighborhood development, and contemporary performing arts. Currently, they serve as Director of Individual Giving at International Contemporary Ensemble in New York City.

  • DIALogues | Moving Change Forward: Shifting Influence for Transformation in the Arts

    Contains 1 Component(s) Includes a Live Web Event on 06/25/2021 at 3:00 PM (EDT)

    We are in a moment of great change, in the world, the US, across regions, cities, and local communities. Nonprofit arts organizations have been navigating immense and drastic changes in the face of the pandemic. In this national period of social unrest, arts administrators face challenges in moving change forward within organizations and across the arts sector when it comes to fostering practices and behaviors that embrace access, equity, and inclusion.

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    About This Webinar

    June 25, 2021 at 3:00PM EST

    We are in a moment of great change, in the world, the US, across regions, cities, and local communities. Nonprofit arts organizations have been navigating immense and drastic changes in the face of the pandemic. In this national period of social unrest, arts administrators face challenges in moving change forward within organizations and across the arts sector when it comes to fostering practices and behaviors that embrace access, equity, and inclusion.

    Arts leader and educator Anthony Meyers will present a model for advancing change by engaging a combination of strategies, conditions, and people as levers to shift influence through collective engagement and distributed forms of power.

    Participants will walk away with:

    • Tangible skills and techniques utilized by a model for advancing change 
    •  Strategies and ideas in critically thinking about field wide change and distributed forms of power

    This session is a part of the DIALogues Professional Development Collection. You can register for the full collection here. Can't make an event live? Register anyway for access to the recording. 

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.


    Anthony Meyers

    Founding Director

    Leading ChangeMakers

    Anthony D. Meyers has over twenty years of experience in grants and program management, consulting, facilitation, and organizational change. Currently, Mr. Meyers works as a senior program officer for the New York City Department of Cultural Affairs and is an adjunct faculty member for the Master of Arts in Arts Administration program at Baruch College/City University of New York. He has served as an arts administrator and collaborated on program design, strategic planning and fund development, board and donor cultivation, for a wide range of nonprofit cultural organizations across the New York tri-state area.

    In 2017, Mr. Meyers created Leading ChangeMakers (LCM), which utilizes education, consulting, and research to achieve racial equity in arts leadership. LCM is headquartered in NYC and provides administrative and professional development services nationally. The company works with organizations and cultural workers to create sustainable systemic change as it relates to power inequalities. Its consultants are arts administrators, leaders, facilitators, educators, coaches, and experts from diverse cultural organizations.

    His love of the arts started with his early work as a performing and visual artist. Mr. Meyers has an M.S. in Organizational Change Management and post-masters Certificate in Leadership and Change from The New School, and a B.A. in Child Development from Tufts University. His research interests include leadership, identity, and power, and their interplay within organizations and industry ecosystems.                  

    Website: https://www.leadingchangemakers.com


  • 2020 Profile of Local Arts Agencies: Pandemic Edition

    Contains 2 Component(s) Includes a Live Web Event on 06/17/2021 at 3:00 PM (EDT)

    This webinar will discuss findings from the 2020 Profile of Local Arts Agencies, our annual survey of the LAA field. Conducted during the fall of 2020, the findings provide a first look at how LAAs have been impacted by, and are responding to, the pandemic. Join us as Randy Cohen, Vice President of Research at Americans for the Arts, discusses the budgets, programs, and operations of the nation’s local arts agencies and shares the updated interactive LAA Dashboard and online tools.

    imageAbout this Webinar

    June 17 @ 3:00 PM ET

    This webinar will discuss findings from the 2020 Profile of Local Arts Agencies, our annual survey of the LAA field. Conducted during the fall of 2020, the findings provide a first look at how LAAs have been impacted by, and are responding to, the pandemic. Join us as Randy Cohen, Vice President of Research at Americans for the Arts, discusses the budgets, programs, and operations of the nation’s local arts agencies and shares the updated interactive LAA Dashboard and online tools.

    Learning Objectives:

    • Attendees will learn about trends in Local Arts Agency revenues and expenditures as well as financial and programmatic outlook and how those have been affected by the pandemic.

    Randy Cohen

    Vice President of Research

    Americans for the Arts

    Randy Cohen is Vice President of Research at Americans for the Arts—the national advocacy organization for the arts—where he has been empowering arts advocates since 1991. Randy stands out as a noted expert in the field of arts funding, research, and using the arts to address community development issues. He publishes Americans Speak Out About the Arts, the nation’s largest public opinion study about the arts, and produces the two premier economic studies of the arts—Arts & Economic Prosperity, the national economic impact study of nonprofit arts organizations and their audiences; and Creative Industries, a mapping study of the nation’s 675,000 arts businesses and their employees. His 10 Reasons to Support the Arts blog received the Gold Award from the Association of Media & Publishing—their top honor for best blog post of the year. Randy led the development of The National Arts Index, the annual measure of the health and vitality of arts in the U.S. and the National Arts Policy Roundtable, an annual convening of leaders who focus on the advancement of American culture—launched in partnership with Robert Redford and the Sundance Institute. In the late 1990’s, Randy collaborated with the President’s Committee on the Arts and the Humanities to create Coming Up Taller, the White House report on arts programs for youth-at-risk; and the U.S. Department of Justice to produce the YouthARTS Project, the first national study to statistically document the impact of arts programs on at-risk youth. A sought-after speaker, Randy has given speeches in all 50 states, and regularly appears in the news media—including the Wall Street JournalThe New York Times, and on C-SPAN, CNN, CNBC, and NPR.
     
    Randy has been a policy specialist for the National Endowment for the Arts, founded the San Diego Theatre for Young Audiences, and worked in medical research for Stanford University and Scripps Clinic and Research Foundation. His board work includes the League of Historic American Theaters. Randy is a past Chairman of the Takoma Park Arts & Humanities Commission, during which time the Commission completed a cultural plan, established the city’s Poet Laureate and public art programs, and led the development of a million-dollar conversion of the city council chambers into a performing arts space.

    Twitter: @artsinfoguy

  • The Experts' Guide to Marketing the Arts (Summer 2021)

    Contains 2 Product(s)

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.

    *Registration for this classroom has reached capacity. To be added to the waitlist, please contact artsu@artsusa.org*

    Curriculum for this classroom was developed through the generous support of the Pennsylvania Council on the Arts. For a limited time, this classroom is offered for free. You may be asked for your feedback on elements of this classroom. To preserve the reflection, peer knowledge sharing and discussion element, we ask that you limit registration to no more than 2 staff from the same organization.

    imageAbout this Classroom

    Summary

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This classroom is best suited for new arts marketers or seasoned professionals looking to refresh their skills. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends. 

    Classroom requirements:

    Upon completion of this classroom, attendees will receive a certificate of completion from Americans for the Arts. Please consider these requirements before registering for the course:

    • Must pass all six quizzes with a 90% or above
    • Must attend at least five of six live discussions

    Outline

    Module 1: Laying the Foundation

    Open Date: June 7

    Facilitated Online Discussion: June 16 at 2:00pm ET

    Module 1 paints a picture of the overall arts marketing landscape and then asks then you to look inward and begin analyzing your specific audience and circumstances.

    Module 2: Take Action

    Open Date: June 14

    Facilitated online discussion: June 30 at 2:00pm ET

    Module 2 allows you to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

    Module 3: Marketing with Digital Media

    Open Date: June 28

    Facilitated online discussion: July 14 at 2:00pm ET

    Module 3 explores what digital tools are available to marketers, tips to maximize their effectiveness, and examples of how digital media has evolved over time.

    Module 4: Marketing with Social Media

    Open Date: July 12

    Facilitated online discussion: July 28 at 2:00pm ET

    Module 4 breaks down social media platforms, terminologies, and approaches. You are also introduced to best practices for advertising and activating social media from a supplemental tool to a marketing strategy.

    Module 5: Press, Public Relations, and Digital Trends

    Open Date: July 26

    Facilitated online discussion: August 11 at 2:00pm ET

    Module 5 offers a snapshot of PR best practices and alternative technologies used in marketing strategies.

    Module 6: Bright Spots

    Open Date: August 9

    Facilitated online discussion: August 25 at 2:00pm ET

    Module 6 presents case studies and guidelines that demonstrate how organizations in the field are strengthening their approaches to marketing and engagement


    Due to the generous support of the Pennsylvania Council on the Arts, this classroom is free for a limited time only. Please limit registration to no more than 2 staff from the same organization