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Arts Marketing Coffee Chat SeriesContains 6 Product(s)
Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.
*Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at firstname.lastname@example.org.*
About the Arts Marketing Coffee Chat Series
Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.
Please note, this series is best suited for:
- Marketing Directors
- Chief Marketing Officers
- Vice Presidents of Marketing
Coffee Chat Schedule
2021 Arts Marketing Trends to Watch
January 26, 2021 at 3:00 PM EST
Reevaluating & Redefining Success
March 23, 2021 at 3:00 PM EST
Embedding Equity in Your Marketing Strategy
May 25, 2021 at 3:00 PM EST
Maintaining & Cultivating New Audiences
July 27, 2021 at 3:00 PM EST
Research & Data: What Do You Need?
September 28, 2021 at 3:00 PM EST
Save the Date - will confirm topic at a later date
November 23, 2021 at 3:00 PM EST
Thank you to Grapeseed Media for their support of this series.
- Registration Closed. Maximum Number of Registrants reached.
- More Information
Emergency Preparedness for Public Art CollectionsContains 2 Component(s) Includes a Live Web Event on 09/14/2021 at 1:00 PM (EDT)
Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.
About this Intensive
September 14, 2021 at 1:00 PM ET
Participants will leave with:
- Knowledge on how to develop an emergency preparedness plan for their public art collection
- How review your public art program to ensure you have the appropriate policies in place
- An understanding of the role of conservators and how to find one in your area
ABOUT ARTSU INTENSIVES
ArtsU Intensives are extended deep dive learning sessions of hyper-focused topics. These enriched e-learning sessions are quarterly opportunities for members of the field to interact with, engage and immerse in crucial topics and concepts.
Chief Conservator and CEO
Rosa Lowinger & Associates DBA RLA Conservation of Art + Architecture
Rosa Lowinger is Principal and Chief Conservator of RLA Conservation of Art + Architecture, and a practitioner with 30+ years of experience. She is a Fellow of the American Institute for Conservation and the ASsociation for Preservation Technology and was the 2009 Rome Prize Fellow in Conservation at the American Academy in Rome. She holds an M.A. in art history and conservation from NYU's Institute of Fine Arts and has worked in public art conservation for major programs since the 1990s.
Principal Conservator and Professional Associate
RLA Conservation of ARt + Architecture, Inc
Christina Varvi is Principal Conservator at RLA Conservation of ARt + Architecture, Inc. and a Professional Associate of AIC. She holds an M.S. in historic preservation and materials conservation from Columbia University’s Graduate School of Architecture, Planning, and Preservation and has been with RLA since 2011. She serves as an ongoing consultant to dozens of public art programs and agencies, including the GSA, San Diego International Airport, the Huntington, Hawaii State Foundation for Culture and the Arts, and the cities of Honolulu, HI, Sioux Falls, SD, Kansas City, MO, Fort Worth, TX, Tucson, AZ, Charlotte, NC, Cedar Rapids, IA, and the California cities of Santa Monica, Los Angeles, Beverly Hills, West Hollywood, Berkeley, Inglewood, Culver City, Long Beach, and Pasadena, CA. She is known for expertise in mosaics and integral architectural artworks, and was lead conservator for the team that conserved and restored the 1930’s façade of the former May Company Building in Los Angeles, recently awarded a 2019 California Preservation Foundation Award for Craftsmanship. Prior to joining RLA, she worked for New York’s Central Park Conservancy and at Jablonski Building Conservation, where she helped conserve hand-made subway ceramic relief tile murals rescued from the World Trade Center site following the September 11th attacks.
Vizcaya Museum and Gardens
Kelly Ciociola is a Conservator at Vizcaya Museum and Gardens and a Professional Associate, AIC.She holds a 2010 M.S. in historic preservation and conservation from the jointClemson University and College of Charleston graduate program in Charleston,SC. Kelly served as Principal Conservator for RLA's Miami office from2014-2021, and managed public art conservation for numerous Florida cities, andthe Jacksonville, Palm Beach, and Indianapolis International Airports. Prior to joining RLA, Kelly managed conservation treatmentson high-profile Federal projects for Kreilick Conservation, LLC, including theweathervane at Independence Hall, and the Jeanne D’Arc Memorial atMeridian Hill Park in Washington, DC.
Preparing for Next Season: Re-Engage Audiences and Recover RevenueContains 2 Component(s) Includes a Live Web Event on 08/24/2021 at 3:00 PM (EDT)
With the US open for business and summer in full bloom, we are looking forward to full scale in-person performances resuming the 2021-22 season. As we get closer, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?
About this Webinar
August 24th at 3:00PM EST
In this webinar, we’ll offer tips to help you re-engage in-person audiences and recover revenue in the 2021-22 season. JCA Arts Marketing’s Jamie Alexander and Jennifer Sowinski will share findings from recent research, and associated action items, on the following topics:
- Segmentation & Messaging Strategies
- Pricing Strategies for In-person and Digital Performances
- KPIs for In-person Ticket Sales
You’ll leave the webinar with a checklist of items to prepare your team with effective and efficient marketing strategies for a successful reopening.
- Learn how to price your tickets for changed audience behavior due to COVID-19.
- Learn how to use segmentation to reengage audiences and track new audience behavior.
- Learn useful KPI’s for pricing and segmentation strategies.
ArtsU Support Program
We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!
JCA Arts Marketing
As Director, Jamie Alexander leads the JCA Arts Marketing team in its efforts to increase revenue, boost attendance, and grow patron engagement for arts organizations around the country. Jamie's clients include Arizona Opera, Kitchener-Waterloo Symphony, Lyric Opera of Chicago, Oakland Museum of California, Segerstrom Center for the Arts, SFJAZZ, Steppenwolf Theatre Company, and Victory Gardens Theater.
Before joining JCA, Jamie worked on the marketing staffs for Steppenwolf Theatre Company, the Denver Center for the Performing Arts, and the University of Chicago Booth School of Business where she specialized in campaign strategy, marketing analytics, and audience development.
Jamie’s previous accomplishments in the arts world include developing innovative strategies to engage new audiences. At Steppenwolf Theatre Company she was a member of a team developed to drive Millennial and Gen X engagement, and led the implementation of the highly successful Steppenwolf RED membership for twenty-somethings. Jamie was also an integral member of the team that implemented variable and dynamic pricing for the company.
Similarly, at the Denver Center for the Performing Arts, Jamie formed a council focused on the engagement of young professionals, managed accessibility programs, and integrated social media into the Denver Center’s regular marketing plans. She also helped launch the marketing campaign for the first touring engagement of The Book of Mormon, and originated marketing efforts for a new programming stream called Off-Center.
At the University of Chicago Booth School of Business, Jamie supported a marketing team that led a complete overhaul of the Executive Education department’s website and CRM systems. She also led the re-positioning and re-branding of the department's marketing materials, which can be seen as soon as you enter the business school’s downtown campus in Chicago.
Jamie holds and BA in Music and an MBA, both from the University of Denver.
Senior Consultant & Analyst
JCA Arts Marketing
As Senior Consultant & Analyst for JCA Arts Marketing, Jennifer Sowinski provides data-driven consulting to arts and culture clients across North America. She is passionate about helping organizations leverage their data to increase revenue and grow attendance. Projects that Jennifer works on include pricing studies, venue re-scaling, customer behavior analyses, and segmentation projects. She also provides training and consulting on the RMA and Segmentation Engine. Jennifer has worked with a diverse set of clients including the Minnesota Orchestra, Ballet Arizona, San Diego Repertory Theatre, Cincinnati Opera, and Spoleto Festival, among many others.
Before joining JCA, Jennifer most recently worked for Woolly Mammoth Theatre Company in Washington, DC, where she focused on innovative ticketing, pricing, and audience development strategies. Jennifer has earned an MA in Arts Management from George Mason University, and a BS in Chemistry and Theater from the University of Notre Dame.
2021 Member BriefingsContains 4 Product(s)
Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at email@example.com.
2021 Member Briefings
Member Briefings are our opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at firstname.lastname@example.org.
Topics will be announced approximately two weeks prior to the scheduled briefing.
We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!
Topic: First Look At the 2021 National Arts Action Summit
Date: March 30, 2021
Topic: Equitable Recruitment and Support through Internships
Date: July 13, 2021
Topic: Reopening in the Arts during COVID-19
Date: September 21, 2021
Topic: 2021 Looking Back and Looking Forward
Date: December 14, 2021
The Experts' Guide to Marketing the Arts (Summer 2021)Contains 5 Product(s)
The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.
*Registration for this classroom has reached capacity. To be added to the waitlist, please contact email@example.com*
Curriculum for this classroom was developed through the generous support of the Pennsylvania Council on the Arts. For a limited time, this classroom is offered for free. You may be asked for your feedback on elements of this classroom. To preserve the reflection, peer knowledge sharing and discussion element, we ask that you limit registration to no more than 2 staff from the same organization.
About this Classroom
The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This classroom is best suited for new arts marketers or seasoned professionals looking to refresh their skills. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.
Upon completion of this classroom, attendees will receive a certificate of completion from Americans for the Arts. Please consider these requirements before registering for the course:
- Must pass all six quizzes with a 90% or above
- Must attend at least five of six live discussions
Module 1: Laying the Foundation
Open Date: June 7
Facilitated Online Discussion: June 16 at 2:00pm ET
Module 1 paints a picture of the overall arts marketing landscape and then asks then you to look inward and begin analyzing your specific audience and circumstances.
Module 2: Take Action
Open Date: June 14
Facilitated online discussion: June 30 at 2:00pm ET
Module 2 allows you to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.
Module 3: Marketing with Digital Media
Open Date: June 28
Facilitated online discussion: July 14 at 2:00pm ET
Module 3 explores what digital tools are available to marketers, tips to maximize their effectiveness, and examples of how digital media has evolved over time.
Module 4: Marketing with Social Media
Open Date: July 12
Facilitated online discussion: July 28 at 2:00pm ET
Module 4 breaks down social media platforms, terminologies, and approaches. You are also introduced to best practices for advertising and activating social media from a supplemental tool to a marketing strategy.
Module 5: Press, Public Relations, and Digital Trends
Open Date: July 26
Facilitated online discussion: August 11 at 2:00pm ET
Module 5 offers a snapshot of PR best practices and alternative technologies used in marketing strategies.
Module 6: Bright Spots
Open Date: August 9
Facilitated online discussion: August 25 at 2:00pm ET
Module 6 presents case studies and guidelines that demonstrate how organizations in the field are strengthening their approaches to marketing and engagement
Due to the generous support of the Pennsylvania Council on the Arts, this classroom is free for a limited time only. Please limit registration to no more than 2 staff from the same organization
- Registration Closed. Maximum Number of Registrants reached.
- More Information
Earmarks Are Back! Understanding How “Member-Directed Spending” Can Serve the ArtsContains 2 Component(s) Includes a Live Web Event on 08/04/2021 at 3:00 PM (EDT)
For the first time since 2011, Congress has reinstated member-directed spending, commonly known as congressional earmarks. Because of this change, members of Congress now have the opportunity to direct about $15 billion toward projects in their home districts. Historically, arts and culture organizations have benefitted from member-directed spending, receiving funding for local museums, theaters, arts education programs, community and cultural centers, and public arts spaces. So far this year alone members of Congress have proposed over $200 million in member-directed spending on arts and culture projects. This webinar will explain the member-directed spending process and how local arts leaders can work with their congressional delegation on proposing these arts-related projects.
About this Webinar
August 4, 2021 @ 3:00 PM ET
- Arts advocates will be able to communicate with their federal representatives about the benefits of member-directed spending on local arts and culture projects in their district.
- Arts advocacy leaders will be able to teach their fellow advocates about the important role of member-directed spending in obtaining funding for local arts and culture projects in their district.
Vice President of Government Affairs and Arts Education
Americans for the Arts
Narric Rome serves as Vice President for Government Affairs and Arts Education at Americans for the Arts. In his role he manages federal, state, and local government advocacy, grassroots campaigns, policy development, and national coalition-building efforts with cultural, civic, and private sector organizations with the goal of influencing public policies that advance direct and indirect support for the arts and arts education.
Narric is responsible for promoting the Americans for the Arts’ message to Congress and the Trump Administration. He serves as the senior lobbyist for the Americans for the Arts legislative portfolio where he researches and pursues untapped federal funding opportunities. Additionally, he is editor of a dozen resource guides connecting cultural projects and initiatives to federal funding programs.
Narric’s responsibilities include leading the policy development for the annual National Arts Action Summit, including Arts Advocacy Day, which involves coordinating over 85 arts organizations as national partners. Narric oversees the Americans for the Arts education program that seeks equitable access to the arts and includes the State Policy Pilot Program, and advocacy programs at the national, state and local levels. Most recently, Narric has launched a national campaign to boost the creative economy by building support for the CREATE Act (S.661, HR1649) in Congress. Narric has 20 years of experience in the public policy and congressional arena. Prior to joining Americans for the Arts, Narric worked on the policy staff of Howard Dean's 2004 presidential campaign in Vermont and served as a legislative aide to Secretary Riley at the U.S. Department of Education where he received the Peer Recognition Award in 1999. Earlier in his career, Narric worked on Capitol Hill, at the Podesta Group and on several state and national political campaigns. He is the immediate past-president of the Vermont State Society.
Government Affairs and Grassroots Manager
Americans for the Arts
At Americans for the Arts, Lauren works with the Federal Affairs team in federal lobbying and government affairs activities, including composing position statements, monitoring federal legislation, drafting legislative proposals, coalition building with the Congressional Arts Caucus and other Congressional staff. She enjoys teaching others how to become compelling arts advocates and how to pursue strong arts policy. Prior to joining Americans for the Arts, Lauren worked for a member of Congress in the U.S. House of Representatives for over two years where she managed the arts, humanities, and museums portfolio. Before coming to Washington, DC, Lauren worked for the Colonial Williamsburg Foundation in Williamsburg, Virginia. There, she held positions in the Education Outreach, Historical Interpretations, and Curatorial departments. Lauren earned her Master of Arts degree in Public History from James Madison University and her Bachelor of Arts degree in History from the University of Tennessee. Lauren's passion for the arts began at age three when she first started ballet lessons and continues to this day as she enjoys dance and theater performances, museums, and art shows.
Government and Public Affairs Intern
Americans for the Arts
Callia Chuang is a rising junior at Harvard University currently serving as Americans for the Arts’ Government and Public Affairs Summer 2021 Intern. She assists the Government Affairs team with conducting research, attending meetings, writing memos and legislative news items, designing infographics, and updating the website and various databases. Previously, Callia has worked as a Communications and Social Media Intern for the Stimson Center, a Washington, D.C.-based foreign policy think tank, and as a District Office Intern for Rep. Jamie Raskin (D-MD). In college, Callia is pursuing a Bachelor of Arts in degree in History and Literature with a minor in Psychology. Outside of the classroom, she directs and choreographs for Harvard Expressions hip-hop dance company and the Harvard Eleganza fashion and dance show. She is originally from Bethesda, Maryland.
Brownstein Hyatt Farber Schreck
Brian draws on his senior relationships within the Democratic Party and deep procedural knowledge of the U.S. Senate to drive outcomes for his clients’ priorities. He deftly navigates the policymaking process to advance his clients’ legislative objectives and devises engagement and messaging strategies that dovetail with caucus politics. Brian knows which levers need to be pulled to impact results in Washington, D.C., and his personal relationships with senators; senior and junior staffers; and committee personnel, many of which have filtered into the Biden administration, make him an effective liaison for clients between Pennsylvania Avenue and Capitol Hill. From small businesses to Fortune 50 corporations, Brian assists many of his clients in the development and implementation of ESG campaigns, and engages federal policymakers to promote key initiatives. He is also adept at uniting the private sector to galvanize support for issues in Washington; Brian skillfully builds and manages coalitions, keeping member interests aligned. Before joining the private sector, Brian served as the legislative director and acting chief of staff for Sen. Jeanne Shaheen (D-NH), a centrist Democrat and prominent member of the “Mod Squad.” Prior, Brian served as senior counsel for Sen. Barbara Boxer (D-CA). He served in senior roles for both Shaheen and Boxer’s Senate campaigns, and as a deputy voter protection director to Obama for America.
DIALogues | Professional Development CollectionContains 7 Product(s)
In this 8-part collection curated for pre-career and emerging arts leaders underrepresented in arts leadership, participants will gain new knowledge from arts leaders, peers, and colleagues in a safe and encouraging space to practice their own skills and creative thought.
About This Collection
DIALogues is an eight-part professional development collection created to support college students and emerging leaders underrepresented in arts leadership who want to increase their knowledge of arts administration through a cultural equity lens. This collection of webinars will be hosted through the Diversity in Arts Leadership (DIAL) program, a summer internship specifically for undergraduate students traditionally underrepresented in the arts management field. As the program shifted from an in-person internship to a virtual experience, coordinators of DIAL wanted to open up the valuable content and information out to the field.
The collection will allow participants to gain new knowledge from arts leaders, peers, and colleagues, while creating space to practice their own skills and encourage creative thought.
Participants of this collection will:
- Engage college students, pre-career, and emerging leaders in conversations about diversity, equity, inclusion, and belonging in the arts field
- Provide opportunities for diverse future arts leaders to gain a better understanding of how to navigate and succeed in the arts field.
- Support arts administrators from historically and currently underrepresented communities in accessing professional development programming with practical tools to help advance their career pathways
- Create space for participants to learn more about the field through discussions with artists, arts administrators, and community organizers whose focuses lay in cultural equity.
Register for all 8 sessions on this page, or, for individual sessions by clicking on the CONTENT tab and navigating to the activities of interest.
As this collection was developed and created to support pre and early career arts leaders historically underrepresented in arts leadership, we understand the barriers exist to access paid programming.
In response, we are providing discount codes to supplement half of the paid cost for individuals who identity as leaders of color, LGBTQIA+ leaders, leaders with disabilities, and leaders residing in rural communities.
Because you can only use one code per registration, we ask that you use the code for the community you identify most significantly. If you require additional registration assistance, please submit for support through the ArtsU Support program which provides deeper supplement.
Leaders of Color (code: fe7sZPzJ)
Individuals that identify as American Indian or Alaskan native, Asian, Black, or African American, Hispanic, Latino, or Spanish origin, Middle Eastern or North African, Native Hawaiian or Other Pacific Islander, and/or a person of color.
LGBTQIA+ Leaders (code: oCyXYd1F)
Individuals who identify under the LGBTQIA umbrella as defined by the Human Rights Campaign (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex and/or Asexual). For more information on the definition and initialism of LGBTQIA, refer to HRC’s Glossary of Terms: https://www.hrc.org/resources/glossary-of-terms.
Leaders with Disabilities (code: JLnJwQm9)
Individuals with a disability, including but not limited to physical disabilities, medical conditions, mental and psychiatric conditions, speech and language, learning disabilities, behavioral conditions, or other disabling condition.
Leaders in Rural Communities (code: YnZDXFLr)
Individuals who reside in and directly serve the needs of communities where access to the arts is limited by geography, race/ethnicity, or economics and the population is considered rural (less than 50,000) as defined by the U.S. Census and U.S. Department of Agriculture.
This program is made possible by support from ConEdison, the Mertz Gilmore Foundation, the Howard Gilman Foundation, and the Kutya Major Foundation
How to Partner with your Chamber of Commerce Live DiscussionContains 2 Component(s) Recorded On: 07/22/2021
Join your peers for a free virtual conversation where we will explore tactics for how local arts agencies can create effective and mutually beneficial partnerships with their local chambers of commerce.
About this Conversation
Join your peers for a free virtual conversation where we will explore tactics for how local arts agencies can create effective and mutually beneficial partnerships with their local chambers of commerce. This conversation is a continuation of the live discussion in Part one of the How to Partner with your Local Chamber of Commerce Series. We recommend checking out the on-demand webinars and toolkit before joining us for this discussion.
Jessica Stern (Moderator)
Senior Manager, Local Arts and Business Partnerships
Americans for the Arts
Jessica is the Private Sector Initiatives Program Manager with Americans for the Arts. Prior to this position, she acted as the Membership and Resources Manager for the Nonprofit Association of Oregon (NAO), providing oversight of NAO’s statewide membership program while curating and reinventing its online platform of nonprofit management best practice resources. Prior to NAO, Jessica spent nearly five years working with Portland’s local business committee for the arts, Business for Culture & the Arts (BCA), delivering programs that engaged employees from BCA’s 200+ business members, managing all marketing and communications strategies, and retaining and cultivating corporate and community partnerships. Jessica has also served in development roles at Metropolitan Youth Symphony and Literary Arts; and has freelanced as an independent web designer and developer.
Arts & Business Alliance of Eugene
Kelly graduated from the University of Colorado at Denver in 2006 with a degree in Theatre, Film, and TV. She worked as a stage manager and on run crews at the Curious Theatre Company and the Arvada Center for Arts and Humanities. She decided to pursue a career in Arts Administration and attended graduate school at the University of Oregon. Upon graduating, she worked in the nonprofit sector as a development manager and director for seven years. She returned to the arts world in 2018, to lead the Arts & Business Alliance of Eugene.
DIALogues | Using the Arts as a Catalyst for Community ImpactContains 2 Component(s) Recorded On: 07/16/2021
How can arts leaders ensure that their programs and initiatives are community-led and community-informed? How are artists and collaborators identified and brought into programming processes? How can arts organizations serve as economic and capacity-building engines for their communities? What questions must you ask yourself as you build coalitions for policies that advance the arts in schools? In this session, participants will learn how they can build their own internal strategies by asking themselves key questions and learning how they can use them to ensure their spaces and practices are activated with intention for sustainability, community-connectedness
About this Webinar
July 16, 2021 at 3:00PM EST
Karla Estela Rivera
Free Street Theater
Karla Estela Rivera is a writer, performer, activist, and arts advocate that has leveraged her gift of storytelling to uplift and create opportunities for, with, and in underserved communities. She is the Executive Director of the historic Free Street Theater and a company member of 2nd Story in Chicago. In addition to her artistic work, Karla has served in non-profit organizations for over a decade, beginning as a teaching artist and youth worker, to systems-level leadership in public affairs. Most recently she served as the co-chair of the Illinois Fine Arts Indicator work group which developed the nation’s first weighted accountability measure for the arts as part of the Illinois Every Student Succeeds Act (ESSA) plan. Karla continues to perform in venues and zoom rooms across the country, and actively teaches storytelling and consults on advocacy initiatives. She is a native of Mayagüez, Puerto Rico, and holds a BA from Columbia College Chicago’s Department of Film & Video, with graduate studies at New York University.
IG & Twitter: @kestelarivera
DIALogues | Cover Letters, Resumes and More!Contains 1 Component(s) Recorded On: 07/09/2021
In this session, participants will learn about the language (or rhetoric) of showcasing yourself in professional settings in writing. This session will resumes, cover letters, professional bios, and the process of tailoring those pieces of writing based on your current career goals, through the lens of arts management. Lead by arts management consultant, educator, and researcher, Brea M. Heidelberg, this webinar will be a great way for pre-career and emerging arts leaders to think about ways to highlight their experience.
About This Webinar
July 9, 2021 at 3:00PM EST
Participants will learn:
- Best practices when writing cover letter, resumes, and other professional materials in the arts field
- Ways to highlight the individuals’ experiences when entering the arts workforce
Associate Professor and Program Director of Entertainment & Arts Management Organization
Brea M. Heidelberg is an arts management educator, consultant, and researcher focusing on the intersection of the arts and other fields of study. She joined the Entertainment & Arts Management faculty in 2017 and currently serves as Program Director. She sees arts administrators as intellectual translators and works to instill a respect for both theory and practice in her students and clients. She has served the field as Vice President of the Association of Arts Administration Educators, Co-Chair of Americans for the Arts’ Emerging Leaders Council, and on the editorial board of the American Journal of Arts Management.
Dr. Heidelberg earned her PhD in Arts Administration, Education and Policy from The Ohio State University. Her research interests include professional development issues facing arts administrators, arts advocacy rhetoric, and (inter)national cultural diplomacy. In addition to earning a MA in Arts Policy and Administration from The Ohio State University, she also earned a MS in Human Resource Development from Villanova University. Her current research interests involve the professionalization of the field of arts management, the training and development of arts managers, and management issues unique to small and midsized nonprofit arts organizations. Past projects include investigations into arts policy and advocacy rhetoric at the state and federal levels.
Dr. Heidelberg’s consulting work focuses on human resources issues in the nonprofit arts, particularly issues related to diversity, equity, and inclusion. In her consulting practice Dr. Heidelberg addresses issues such as employee recruitment and retention, organizational structuring, and succession planning. She also assists arts organizations with board development, organizational and program evaluation, and strategic planning. She enjoys bringing her work in the field back into the classroom to prepare her students to be thoughtful leaders. Dr. Heidelberg thoroughly enjoys office supplies, graphic novels, and getting back to her first love: dance.
ISO Arts Consulting: www.isoartsconsulting.com