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  • 2021 Member Briefings

    Contains 4 Product(s)

    Member Briefings are our monthly opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

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    2021 Member Briefings

    Member Briefings are our opportunity to talk to you about what’s happening now! These calls will take place once a quarter, so mark your calendars to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so let us know if there’s a topic you’d like to know more about by contacting membership at membership@artsusa.org.

    Topics will be announced approximately two weeks prior to the scheduled briefing.

    We firmly believe that our #AFTAmember network is one of our strongest resources, so after our update, we’ll open the floor up to your questions, comments, recommendations, and lessons learned – we hope you’ll take advantage of each other’s expertise!

    March 2021

    Topic: First Look At the 2021 National Arts Action Summit

    Date: March 30, 2021

    July 2021

    Topic: Equitable Recruitment and Support through Internships

    Date: July 13, 2021

    August 2021

    Topic: Advocate and Celebrate During National Arts & Humanities Month

    Date: August 17, 2021

    December 2021

    Topic: 2021 Looking Back and Looking Forward

    Date: December 14, 2021

  • 2021 National Arts Marketing Project Conference

    Contains 19 Product(s)

    The 2021 National Arts Marketing Project Conference is a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

    The 2021 National Arts Marketing Project Conference is a focused and streamlined experience over December 7 and 8 offering insight into ideas and tactics, strategies and inspiration to set the groundwork for arts and culture organizations to survive and thrive in the next 18-24 months.

    This package includes both of scheduled programming:

    • TWO days of programming content from field experts in social media, email marketing, audience development, fundraising, research, and much more. With panel talks and hands-on workshops, learn the skills you need to be a better marketer. From the latest strategies to new technologies and innovations, this is the one-of-a-kind educational experience you’ve been looking for. 
    • NAMP values community, and you'll experience unique ways to connect with members of the national arts marketing community. Make long-lasting connections with some of the savviest marketers as you network, learn, and have some fun. 
    • Be inspired by an unrivaled roster of expert speakers, relevant content, and a variety of learning formats to imagine a brighter future. You'll leave reinvigorated by the new connections you'll make and inspired to utilize the latest marketing tools in your own arts marketing endeavors  
    • Access to session recordings for six months after the conference. Sessions will be available until June 30, 2022*.


    BEFORE YOU REGISTER:

    You must have an account with Americans for the Arts to register. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event. Please see the below “How To Register” section for more details on registering. 

    Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts-related internet browser windows, then click the green LOG IN button to launch a new browsing session. 


    Become a professional member of Americans for the Arts before you register and save on registration fees!    Members at the $75 level or higher save on conference rates. Plus, your membership includes a year of connections with 6,000 arts leaders across the country and access to member-exclusive tools and resources, including more digital learning opportunities on ArtsU! 

    The Full List of Membership Benefits

    ALREADY A MEMBER? How to access your membership discounts: 
    1. Log in to AmericansfortheArts.org to confirm your membership status.
    2. Head over to ArtsU. Your membership benefits will now be applied to any purchases you make.
    3. Finally, pick the registration option of your choice!

    WANT TO BECOME A MEMBER? You can become a member online or call us at 202.371.2830. Become a member before you register to take advantage of the discounts!

    PROFESSIONAL MEMBER RATES

    National Arts Marketing Project Conference Package:   

    $149

    In order to take advantage of the member rate, you must purchase a membership PRIOR to registering for the event. If membership is purchased after registering for the event, we will not be able to adjust registration rates retroactively.

    NONMEMBER RATES

    National Arts Marketing Project Conference Package:   

    $199

    HOW TO REGISTER:

    To register for the full on-demand event, please click the red REGISTER button on the upper right-hand side of this page and then press COMPLETE REGISTRATION NOW. From there, you will be directed to your cart. You must have an account with Americans for the Arts to register. If you have an account, click the LOG IN button, enter your username and password, and continue to check out. If you do not have an account, click the CREATE AN ACCOUNT button. You will then be directed to the Americans for the Arts website to create your account. Once you have created your account, you must return to your cart on ArtsU to complete your registration for the event

    By registering for this package, you agree to all of the Policies & Procedures and Code of Conduct for the 2021 National Arts Marketing Project Conference.

    Please note: If you are an Americans for the Arts member and are not presented with the member rate, close all Americans for the Arts related internet browser windows, then click the LOG IN button to launch a new browsing session.

     
    HOW TO ACCESS Live & ON-DEMAND CONTENT:

    • Visit the event agenda page to select your desired session for viewing. 
    • Select your desired session from the agenda list and click the red VIEW SESSION button.
    • Once on the desired session page, locate the box on the right-hand side with the title of the session.
    • Click on the box.
    • Click the red ENTER LIVE EVENT IN PROGRESS or VIEW ARCHIVED RECORDING button - The session will automatically start playing in a new browser window.

    Should you need any assistance accessing the recording, please refer to our visual instructions on our "ArtsU Tech Support Page", or send us an email at events@artsusa.org.


    DONATE NOW:

    Americans for the Arts is committed to providing training and resources to support the arts and culture field, right now and through the long road of recovery ahead. If you are able, please consider making a donation today to sustain that work.

  • Arts Marketing Coffee Chat Series

    Contains 6 Product(s)

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.

    *Please note: Registration for this series has reached capacity. For questions, please contact ArtsU at artsu@artsusa.org.*

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    About the Arts Marketing Coffee Chat Series

    Grapeseed Media and the National Arts Marketing Project, a program of Americans for the Arts, are excited to bring you a FREE, bi-monthly series of informal discussions about arts marketing. These bi-monthly "Coffee Chats" for Marketing Directors are your opportunity to hear from arts and culture leaders who are marketing the arts in transformative and extraordinary ways to help better inform your practice.


    Please note, this series is best suited for:

    • Marketing Directors
    • Chief Marketing Officers
    • Vice Presidents of Marketing



    Coffee Chat Schedule

    2021 Arts Marketing Trends to Watch

    January 26, 2021 at 3:00 PM EST


    Reevaluating & Redefining Success

    March 23, 2021 at 3:00 PM EST


    Embedding Equity in Your Marketing Strategy

    May 25, 2021 at 3:00 PM EST


    Maintaining & Cultivating New Audiences

    July 27, 2021 at 3:00 PM EST


    Research & Data: What Do You Need?

    September 28, 2021 at 3:00 PM EST


    Save the Date - will confirm topic at a later date

    November 23, 2021 at 3:00 PM EST

    Thank you to Grapeseed Media for their support of this series.

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  • Arts Organizations At A Crossroads: Managing Transitions and Preserving Assets

    Contains 2 Component(s) Includes a Live Web Event on 11/16/2021 at 3:00 PM (EST)

    Free and online, The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets was created to guide arts leaders through three significant transitions you are likely to face during your organization’s life. Each of these ‘crossroads’ is addressed in a self-standing section of the Toolkit: structural shifts, departure of key staff/leadership and the creation of artistic and physical assets which deserve preserving.

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    About this series


    Over the last year-plus, many arts and cultural organizations have found themselves at a crossroads of some sort. It’s not always clear how to go about weighing your options and making decisions in a proactive and thorough way. Free and online, The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets was created to guide arts leaders through three significant transitions you are likely to face during your organization’s life. Each of these ‘crossroads’ is addressed in a self-standing section of the Toolkit: structural shifts, departure of key staff/leadership and the creation of artistic and physical assets which deserve preserving. The hands-on guide includes practical tools, and stories and wisdom from organizations who’ve navigated transitions themselves including 10 Hairy Legs, the Aspen Santa Fe Ballet, and the Madison (WI) Children’s Museum.

    Register to access the on-demand, 3-part webinar series which will be located on the right side of the page when made available. Registrants will be notified via email when the on-demand webinars are ready for viewing. Registrants will also receive reminders to join the live coffee chat discussion on November 16.

    This series includes the following:

    • Part 1: Guidance for Making Legal and Structural Choices
    • Part 2: Protecting Your Knowledge Assets
    • Part 3: Managing and Preserving Your Legacy
    • Live Coffee Chat Discussion: November 16 at 3:00 p.m. ET

    Local Arts Agency leaders will:

    • Learn how to utilize The Arts Organizations at a Crossroads Toolkit, its lessons, and findings
    • Gain awareness of issues to incorporate into training/professional development you offer to local arts organizations
    • Identify ways you may be a resource/repository/support as your local arts organizations address these crossroads

    The Arts Organizations at a Crossroads Toolkit: Managing Transitions and Preserving Assets is written and developed by Mollie Quinlan-Hayes and published by NCAPER, the National Coalition for Arts’ Preparedness and Emergency Response. This project was produced by NCAPER with generous support from the National Endowment for the Arts to South Arts, the administrative home of NCAPER, and The Andrew W. Mellon Foundation.

    Mollie Quinlan-Hayes

    Independent Consultant

    Mollie Quinlan-Hayes is an Independent Consultant, working out of Marietta, Georgia. She consults widely for major arts organizations throughout the United States on strategic planning/organizational development, readiness planning, grantmaking and program design, as well as serving as a skilled facilitator in diverse settings. In addition to strategic planning, Mollie’s specialty is the conception, design/development and delivery of novel programs which address often nascent needs, and bring together teams of both internal and external players for successful rollout and adoption.  Mollie’s perspective on Board development and relations is informed by her experience as a Board member - on the founding Boards of ARTability Arizona, the Alliance for Audience/ShowUp.com, and as an officer for the Georgia Arts Network – and as staff liaison to the Board members of South Arts and the Arizona Commission on the Arts. 

    Mollie directed the development and implementation of ArtsReady, a national initiative of South 
    Arts launched in 2009, providing arts organizations with resources to create customized readiness plans for post-crisis sustainability. She continues to consult on this project, and ArtsReady 2.0 is rolling out in 2021.  Mollie works hands-on with individual arts organizations to develop readiness plans tailored to them. She serves on, and served as Co-Chair, of the Steering Committee of the National Coalition for Arts’ Preparedness and Emergency Response (NCAPER). She coordinates the Rauschenberg Medical Emergency Grants administered by NYFA; and provides professional development in the areas of New Approaches to Board Development,  Strategic Planning, and Readiness Planning.  She served as the Deputy Director and Accessibility Coordinator for South Arts, one of the six U.S. Regional Arts Organizations, from 2006 through 2020.  Prior to that, she worked with the Arizona Commission on the Arts for over 14 years. She has been a speaker and grant review panelist for the National Endowment for the Arts, several regional arts organizations, and a dozen state and local arts agencies. 

  • How Your Pandemic-driven Innovations Can Strengthen Your Brand—And Vice Versa

    Contains 2 Component(s) Recorded On: 09/23/2021

    In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

    imageAbout this Webinar

    A year and a half ago, arts organizations of all sizes and stripes were forced to reimagine how to connect with their constituencies as the pandemic upended, well… everything. Many of you, to coin the over-used word-of-the-year, “pivoted,” and turned a crisis into an opportunity and innovated—making changes that might otherwise have taken a decade to implement.

    But the innovations that worked hardest for organizations were the ones that were both driven by, and reinforced, one’s brand. One-offs delivered less value. So how do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?

    In this session, you’ll learn how to build an authentic, compelling brand; configure a brand architecture that ensures innovations will add value in your organization; construct an overarching message; and develop a visual system that will connect all your efforts.

    Theory will be connected to practice in this practical, case-study packed session with examples from a range of arts organizations. Attendees will leave with the thinking, tools, and models to move their brands—and innovations—forward.

    Join this webinar to learn:

    •  What brand is, and how to build an authentic, compelling brand that accurately reflects your organization and connect with constituents.
    • How to configure a brand architecture that ensures your different innovations and offerings add value to your organization.
    • How to construct and deploy a flexible, targetable messaging framework.
    • How visual expression and web behavior function as part of your messaging—and how to develop a system of visual expression that delivers value across media, initiatives, and seasons.

    ArtsU Support Program

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

    Roger Sametz

    Chief Executive Officer

    Sametz Blackstone Associates

    Roger Sametz is the founder and CEO of Sametz Blackstone Associates, a brand-focused strategy, content, design, and web consultancy with a deep arts and culture practice. He works with clients to define, articulate, and implement branding and communication strategies to help them better navigate change, connect with and steward their constituencies, bolster both earned and contributed income, build skills and fluency of staff and boards, and advance organizational goals. 

    Representative cultural clients include: Boston Symphony Orchestra / Tanglewood, Dallas Symphony, New Jersey Symphony, Seattle Symphony, Stamford Symphony, Celebrity Series of Boston, Sun Valley Music Festival, Newport Music Festival, Lyric Opera of Chicago, Emmanuel Music, Provincetown Art Association and Museum, MIT Museum, Fuller Craft Museum, and WGBH.

    He serves on a number of boards and publishes and speaks widely on brand-building, marketing, and fundraising for cultural and academic institutions. He received both his BA and MFA from Yale University.

  • ArtsU Intensive: Emergency Preparedness for Public Art Collections

    Contains 3 Component(s) Recorded On: 09/14/2021

    Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.



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    About this Intensive

      September 14, 2021 at 1:00 PM ET

    Extreme weather conditions are becoming more and more of a norm for communities across the United States. Locations with public art collections need to have a plan in place for when unpredictable weather strikes. In this 3-hour intensive, participants will work with a public art conservator on how to plan for the worst to care for public artworks. This intensive will cover what policies to have in place for emergency response, what information to have on hand to accurately survey damage, and the steps to take to develop a restoration plan for damaged artworks.

    Participants will leave with:

    • Knowledge on how to develop an emergency preparedness plan for their public art collection
    • How review your public art program to ensure you have the appropriate policies in place
    • An understanding of the role of conservators and how to find one in your area

    ABOUT ARTSU INTENSIVES

    ArtsU Intensives are extended deep dive learning sessions of hyper-focused topics. These enriched e-learning sessions are quarterly opportunities for members of the field to interact with, engage and immerse in crucial topics and concepts.

    ARTSU SUPPORT PROGRAM

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

    Rosa Lowinger

    Chief Conservator and CEO

    Rosa Lowinger & Associates DBA RLA Conservation of Art + Architecture

    Rosa Lowinger is Principal and Chief Conservator of RLA Conservation of Art + Architecture, and a practitioner with 30+ years of experience. She is a Fellow of the American Institute for Conservation and the ASsociation for Preservation Technology and was the 2009 Rome Prize Fellow in Conservation at the American Academy in Rome. She holds an M.A. in art history and conservation from NYU's Institute of Fine Arts and has worked in public art conservation for major programs since the 1990s.

    Website: www.rlaconservation.com

    Twitter: @RLAconservation

    Christina Vari

    Principal Conservator and Professional Associate

    RLA Conservation of ARt + Architecture, Inc

    Christina Varvi is Principal Conservator at RLA Conservation of ARt + Architecture, Inc. and a Professional Associate of AIC. She holds an M.S. in historic preservation and materials conservation from Columbia University’s Graduate School of Architecture, Planning, and Preservation and has been with RLA since 2011. She serves as an ongoing consultant to dozens of public art programs and agencies, including the GSA, San Diego International Airport, the Huntington, Hawaii State Foundation for Culture and the Arts, and the cities of Honolulu, HI, Sioux Falls, SD, Kansas City, MO, Fort Worth, TX, Tucson, AZ, Charlotte, NC, Cedar Rapids, IA, and the California cities of Santa Monica, Los Angeles, Beverly Hills, West Hollywood, Berkeley, Inglewood, Culver City, Long Beach, and Pasadena, CA. She is known for expertise in mosaics and integral architectural artworks, and was lead conservator for the team that conserved and restored the 1930’s façade of the former May Company Building in Los Angeles, recently awarded a 2019 California Preservation Foundation Award for Craftsmanship.  Prior to joining RLA, she worked for New York’s Central Park Conservancy and at Jablonski Building Conservation, where she helped conserve hand-made subway ceramic relief tile murals rescued from the World Trade Center site following the September 11th attacks. 

    Kelly Ciociola

    Conservator

    Vizcaya Museum and Gardens

    Kelly Ciociola is a Conservator at Vizcaya Museum and Gardens and a Professional Associate, AIC.She holds a 2010 M.S. in historic preservation and conservation from the jointClemson University and College of Charleston graduate program in Charleston,SC. Kelly served as Principal Conservator for RLA's Miami office from2014-2021, and managed public art conservation for numerous Florida cities, andthe Jacksonville, Palm Beach, and Indianapolis International Airports. Prior to joining RLA, Kelly managed conservation treatmentson high-profile Federal projects for Kreilick Conservation, LLC, including theweathervane at Independence Hall, and the Jeanne D’Arc Memorial atMeridian Hill Park in Washington, DC. 

    Email: Kelly.ciociola@vizcaya.org

  • The Experts' Guide to Marketing the Arts (Summer 2021)

    Contains 6 Product(s)

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends.

    *Registration for this classroom has reached capacity. To be added to the waitlist, please contact artsu@artsusa.org*

    Curriculum for this classroom was developed through the generous support of the Pennsylvania Council on the Arts. For a limited time, this classroom is offered for free. You may be asked for your feedback on elements of this classroom. To preserve the reflection, peer knowledge sharing and discussion element, we ask that you limit registration to no more than 2 staff from the same organization.

    imageAbout this Classroom

    Summary

    The Experts’ Guide to Marketing the Arts is a course equipping small and mid-sized arts organizations with the marketing and audience engagement tools to broaden and deepen their relationships with audiences. This classroom is best suited for new arts marketers or seasoned professionals looking to refresh their skills. This is a six-module online course with the goal of supporting art organizations across the country by exploring topics like audience development, digital marketing, and other current marketing trends. 

    Classroom requirements:

    Upon completion of this classroom, attendees will receive a certificate of completion from Americans for the Arts. Please consider these requirements before registering for the course:

    • Must pass all six quizzes with a 90% or above
    • Must attend at least five of six live discussions

    Outline

    Module 1: Laying the Foundation

    Open Date: June 7

    Facilitated Online Discussion: June 16 at 2:00pm ET

    Module 1 paints a picture of the overall arts marketing landscape and then asks then you to look inward and begin analyzing your specific audience and circumstances.

    Module 2: Take Action

    Open Date: June 14

    Facilitated online discussion: June 30 at 2:00pm ET

    Module 2 allows you to apply the data produced from your analyses to begin compiling tangible resources such as content strategies.

    Module 3: Marketing with Digital Media

    Open Date: June 28

    Facilitated online discussion: July 14 at 2:00pm ET

    Module 3 explores what digital tools are available to marketers, tips to maximize their effectiveness, and examples of how digital media has evolved over time.

    Module 4: Marketing with Social Media

    Open Date: July 12

    Facilitated online discussion: July 28 at 2:00pm ET

    Module 4 breaks down social media platforms, terminologies, and approaches. You are also introduced to best practices for advertising and activating social media from a supplemental tool to a marketing strategy.

    Module 5: Press, Public Relations, and Digital Trends

    Open Date: July 26

    Facilitated online discussion: August 11 at 2:00pm ET

    Module 5 offers a snapshot of PR best practices and alternative technologies used in marketing strategies.

    Module 6: Bright Spots

    Open Date: August 9

    Facilitated online discussion: August 25 at 2:00pm ET

    Module 6 presents case studies and guidelines that demonstrate how organizations in the field are strengthening their approaches to marketing and engagement


    Due to the generous support of the Pennsylvania Council on the Arts, this classroom is free for a limited time only. Please limit registration to no more than 2 staff from the same organization

  • Preparing for Next Season: Re-Engage Audiences and Recover Revenue

    Contains 2 Component(s) Recorded On: 08/24/2021

    With the US open for business and summer in full bloom, we are looking forward to full scale in-person performances resuming the 2021-22 season. As we get closer, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?

    imageAbout this Webinar

    With the US open for business and summer in full bloom, we are looking forward to full scale in-person performances resuming the 2021-22 season. As we get closer, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?   

    In this webinar, we’ll offer tips to help you re-engage in-person audiences and recover revenue in the 2021-22 season. JCA Arts Marketing’s Jamie Alexander and Jennifer Sowinski will share findings from recent research, and associated action items, on the following topics:  

    • Segmentation & Messaging Strategies  
    • Pricing Strategies for In-person and Digital Performances 
    • KPIs for In-person Ticket Sales 

    You’ll leave the webinar with a checklist of items to prepare your team with effective and efficient marketing strategies for a successful reopening. 

    Learning Objectives:  

    1. Learn how to price your tickets for changed audience behavior due to COVID-19. 
    2. Learn how to use segmentation to reengage audiences and track new audience behavior. 
    3. Learn useful KPI’s for pricing and segmentation strategies. 

    ArtsU Support Program

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

    Jamie Alexander

    Director

    JCA Arts Marketing

    As Director, Jamie Alexander leads the JCA Arts Marketing team in its efforts to increase revenue, boost attendance, and grow patron engagement for arts organizations around the country. Jamie's clients include Arizona Opera, Kitchener-Waterloo Symphony, Lyric Opera of Chicago, Oakland Museum of California, Segerstrom Center for the Arts, SFJAZZ, Steppenwolf Theatre Company, and Victory Gardens Theater. 

    Before joining JCA, Jamie worked on the marketing staffs for Steppenwolf Theatre Company, the Denver Center for the Performing Arts, and the University of Chicago Booth School of Business where she specialized in campaign strategy, marketing analytics, and audience development.  

    Jamie’s previous accomplishments in the arts world include developing innovative strategies to engage new audiences. At Steppenwolf Theatre Company she was a member of a team developed to drive Millennial and Gen X engagement, and led the implementation of the highly successful Steppenwolf RED membership for twenty-somethings. Jamie was also an integral member of the team that implemented variable and dynamic pricing for the company. 

    Similarly, at the Denver Center for the Performing Arts, Jamie formed a council focused on the engagement of young professionals, managed accessibility programs, and integrated social media into the Denver Center’s regular marketing plans. She also helped launch the marketing campaign for the first touring engagement of The Book of Mormon, and originated marketing efforts for a new programming stream called Off-Center. 

    At the University of Chicago Booth School of Business, Jamie supported a marketing team that led a complete overhaul of the Executive Education department’s website and CRM systems. She also led the re-positioning and re-branding of the department's marketing materials, which can be seen as soon as you enter the business school’s downtown campus in Chicago. 

    Jamie holds and BA in Music and an MBA, both from the University of Denver.  

    Jennifer Sowinski

    Senior Consultant & Analyst

    JCA Arts Marketing

    As Senior Consultant & Analyst for JCA Arts Marketing, Jennifer Sowinski provides data-driven consulting to arts and culture clients across North America. She is passionate about helping organizations leverage their data to increase revenue and grow attendance. Projects that Jennifer works on include pricing studies, venue re-scaling, customer behavior analyses, and segmentation projects. She also provides training and consulting on the RMA and Segmentation Engine. Jennifer has worked with a diverse set of clients including the Minnesota Orchestra, Ballet Arizona, San Diego Repertory Theatre, Cincinnati Opera, and Spoleto Festival, among many others. 

    Before joining JCA, Jennifer most recently worked for Woolly Mammoth Theatre Company in Washington, DC, where she focused on innovative ticketing, pricing, and audience development strategies. Jennifer has earned an MA in Arts Management from George Mason University, and a BS in Chemistry and Theater from the University of Notre Dame. 

  • Earmarks Are Back! Understanding How “Member-Directed Spending” Can Serve the Arts

    Contains 2 Component(s) Recorded On: 08/04/2021

    For the first time since 2011, Congress has reinstated member-directed spending, commonly known as congressional earmarks. Because of this change, members of Congress now have the opportunity to direct about $15 billion toward projects in their home districts. Historically, arts and culture organizations have benefitted from member-directed spending, receiving funding for local museums, theaters, arts education programs, community and cultural centers, and public arts spaces. So far this year alone members of Congress have proposed over $200 million in member-directed spending on arts and culture projects. This webinar will explain the member-directed spending process and how local arts leaders can work with their congressional delegation on proposing these arts-related projects.

    imageAbout this Webinar

    For the first time since 2011, Congress has reinstated member-directed spending, commonly known as congressional earmarks. Because of this change, members of Congress now have the opportunity to direct about $15 billion toward projects in their home districts. Historically, arts and culture organizations have benefitted from member-directed spending, receiving funding for local museums, theaters, arts education programs, community and cultural centers, and public arts spaces. So far this year alone members of Congress have proposed over $200 million in member-directed spending on arts and culture projects. This webinar will explain the member-directed spending process and how local arts leaders can work with their congressional delegation on proposing these arts-related projects.

    Learning Objectives:

    • Arts advocates will be able to communicate with their federal representatives about the benefits of member-directed spending on local arts and culture projects in their district. 
    • Arts advocacy leaders will be able to teach their fellow advocates about the important role of member-directed spending in obtaining funding for local arts and culture projects in their district.

    ArtsU Support Program

    We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

    Narric Rome

    Vice President of Government Affairs and Arts Education

    Americans for the Arts

    Narric Rome serves as Vice President for Government Affairs and Arts Education at Americans for the Arts.  In his role he manages federal, state, and local government advocacy, grassroots campaigns, policy development, and national coalition-building efforts with cultural, civic, and private sector organizations with the goal of influencing public policies that advance direct and indirect support for the arts and arts education.

    Narric is responsible for promoting the Americans for the Arts’ message to Congress and the Trump Administration. He serves as the senior lobbyist for the Americans for the Arts legislative portfolio where he researches and pursues untapped federal funding opportunities. Additionally, he is editor of a dozen resource guides connecting cultural projects and initiatives to federal funding programs.

    Narric’s responsibilities include leading the policy development for the annual National Arts Action Summit, including Arts Advocacy Day, which involves coordinating over 85 arts organizations as national partners. Narric oversees the Americans for the Arts education program that seeks equitable access to the arts and includes the State Policy Pilot Program, and advocacy programs at the national, state and local levels. Most recently, Narric has launched a national campaign to boost the creative economy by building support for the CREATE Act (S.661, HR1649) in Congress. Narric has 20 years of experience in the public policy and congressional arena.  Prior to joining Americans for the Arts, Narric worked on the policy staff of Howard Dean's 2004 presidential campaign in Vermont and served as a legislative aide to Secretary Riley at the U.S. Department of Education where he received the Peer Recognition Award in 1999.  Earlier in his career, Narric worked on Capitol Hill, at the Podesta Group and on several state and national political campaigns. He is the immediate past-president of the Vermont State Society.

    Lauren Cohen

    Government Affairs and Grassroots Manager

    Americans for the Arts

    At Americans for the Arts, Lauren works with the Federal Affairs team in federal lobbying and government affairs activities, including composing position statements, monitoring federal legislation, drafting legislative proposals, coalition building with the Congressional Arts Caucus and other Congressional staff.  She enjoys teaching others how to become compelling arts advocates and how to pursue strong arts policy.  Prior to joining Americans for the Arts, Lauren worked for a member of Congress in the U.S. House of Representatives for over two years where she managed the arts, humanities, and museums portfolio.  Before coming to Washington, DC, Lauren worked for the Colonial Williamsburg Foundation in Williamsburg, Virginia.  There, she held positions in the Education Outreach, Historical Interpretations, and Curatorial departments.  Lauren earned her Master of Arts degree in Public History from James Madison University and her Bachelor of Arts degree in History from the University of Tennessee.  Lauren's passion for the arts began at age three when she first started ballet lessons and continues to this day as she enjoys dance and theater performances, museums, and art shows.

    Callia Chuang

    Government and Public Affairs Intern

    Americans for the Arts

    Callia Chuang is a rising junior at Harvard University currently serving as Americans for the Arts’ Government and Public Affairs Summer 2021 Intern. She assists the Government Affairs team with conducting research, attending meetings, writing memos and legislative news items, designing infographics, and updating the website and various databases. Previously, Callia has worked as a Communications and Social Media Intern for the Stimson Center, a Washington, D.C.-based foreign policy think tank, and as a District Office Intern for Rep. Jamie Raskin (D-MD). In college, Callia is pursuing a Bachelor of Arts in degree in History and Literature with a minor in Psychology. Outside of the classroom, she directs and choreographs for Harvard Expressions hip-hop dance company and the Harvard Eleganza fashion and dance show. She is originally from Bethesda, Maryland.

    Brian McKeon

    Shareholder

    Brownstein Hyatt Farber Schreck

    Brian draws on his senior relationships within the Democratic Party and deep procedural knowledge of the U.S. Senate to drive outcomes for his clients’ priorities. He deftly navigates the policymaking process to advance his clients’ legislative objectives and devises engagement and messaging strategies that dovetail with caucus politics. Brian knows which levers need to be pulled to impact results in Washington, D.C., and his personal relationships with senators; senior and junior staffers; and committee personnel, many of which have filtered into the Biden administration, make him an effective liaison for clients between Pennsylvania Avenue and Capitol Hill. From small businesses to Fortune 50 corporations, Brian assists many of his clients in the development and implementation of ESG campaigns, and engages federal policymakers to promote key initiatives. He is also adept at uniting the private sector to galvanize support for issues in Washington; Brian skillfully builds and manages coalitions, keeping member interests aligned. Before joining the private sector, Brian served as the legislative director and acting chief of staff for Sen. Jeanne Shaheen (D-NH), a centrist Democrat and prominent member of the “Mod Squad.” Prior, Brian served as senior counsel for Sen. Barbara Boxer (D-CA). He served in senior roles for both Shaheen and Boxer’s Senate campaigns, and as a deputy voter protection director to Obama for America.

  • DIALogues | Professional Development Collection

    Contains 7 Product(s)

    In this 8-part collection curated for pre-career and emerging arts leaders underrepresented in arts leadership, participants will gain new knowledge from arts leaders, peers, and colleagues in a safe and encouraging space to practice their own skills and creative thought.

    About This Collection

    DIALogues is an eight-part professional development collection created to support college students and emerging leaders underrepresented in arts leadership who want to increase their knowledge of arts administration through a cultural equity lens. This collection of webinars will be hosted through the Diversity in Arts Leadership (DIAL) program, a summer internship specifically for undergraduate students traditionally underrepresented in the arts management field. As the program shifted from an in-person internship to a virtual experience, coordinators of DIAL wanted to open up the valuable content and information out to the field. 

    The collection will allow participants to gain new knowledge from arts leaders, peers, and colleagues, while creating space to practice their own skills and encourage creative thought.

    Participants of this collection will:

    • Engage college students, pre-career, and emerging leaders in conversations about diversity, equity, inclusion, and belonging in the arts field
    • Provide opportunities for diverse future arts leaders to gain a better understanding of how to navigate and succeed in the arts field.
    • Support arts administrators from historically and currently underrepresented communities in accessing professional development programming with practical tools to help advance their career pathways 
    • Create space for participants to learn more about the field through discussions with artists, arts administrators, and community organizers whose focuses lay in cultural equity.

    Register for all 8 sessions on this page, or, for individual sessions by clicking on the CONTENT tab and navigating to the activities of interest.


    As this collection was developed and created to support pre and early career arts leaders historically underrepresented in arts leadership, we understand the barriers exist to access paid programming.

    In response, we are providing discount codes to supplement half of the paid cost for individuals who identity as leaders of color, LGBTQIA+ leaders, leaders with disabilities, and leaders residing in rural communities.

    Because you can only use one code per registration, we ask that you use the code for the community you identify most significantly. If you require additional registration assistance, please submit for support through the ArtsU Support program which provides deeper supplement.

    Leaders of Color (code: fe7sZPzJ)

    Individuals that identify as American Indian or Alaskan native, Asian, Black, or African American, Hispanic, Latino, or Spanish origin, Middle Eastern or North African, Native Hawaiian or Other Pacific Islander, and/or a person of color.

    LGBTQIA+ Leaders (code: oCyXYd1F)

    Individuals who identify under the LGBTQIA umbrella as defined by the Human Rights Campaign (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex and/or Asexual). For more information on the definition and initialism of LGBTQIA, refer to HRC’s Glossary of Terms: https://www.hrc.org/resources/glossary-of-terms.

    Leaders with Disabilities (code: JLnJwQm9)

    Individuals with a disability, including but not limited to physical disabilities, medical conditions, mental and psychiatric conditions, speech and language, learning disabilities, behavioral conditions, or other disabling condition.

    Leaders in Rural Communities (code: YnZDXFLr)

    Individuals who reside in and directly serve the needs of communities where access to the arts is limited by geography, race/ethnicity, or economics and the population is considered rural (less than 50,000) as defined by the U.S. Census and U.S. Department of Agriculture.



    This program is made possible by support from ConEdison, the Mertz Gilmore Foundation, the Howard Gilman Foundation, and the Kutya Major Foundation

    Please note that while this session is open to all, it was curated with the intention of supporting college students, pre-career, and emerging leaders traditionally underrepresented within the arts field.